Jennifer DIVIDISI

• Generated leads through paid search campaigns with Google and LinkedIn ads, and increased conversion rate by 10%. • Managed 10+ brand websites with WordPress • Led the implementation of the SEO process for 10+ websites; optimized search engine results across targeted consumers that included French, English, Spanish, and German language speaking populations.

Luxury Real Estate Firm based in New York City. SEM: - Managed paid ads campaigns (Google Ads, Display, Video, Programmatic, Social Media) - Managed the Digital Marketing Agency (Centro) - Tracking, analyzing, monitoring and reporting website and campaigns stats with Google Analytics - Managed the budget to ensure efficiency with spend and achieve targets SEO: - Optimized main website pages - Optimized company's blog content

SEO: - Creating, managing and implementing SEO strategy Social Media: - Creating and managing social paid search campaigns with Facebook & LinkedIn ads - Community management (Managing CLEBC Twitter & LinkedIn social media pages) Website Management: - Managing www.cle.bc.ca WordPress website (updates, coding, etc.) Email Marketing: - Building and sending e-mailing campaigns with ClickDimensions (Microsoft Dynamics 365) Reporting: - Optimizing marketing campaigns, email marketing, social media, display and search advertising - Tracking, analyzing, monitoring and reporting website stats & campaigns with Google Analytics

Social Media: - Managed and optimized lead generation with paid search campaigns with LinkedIn ads - Managed Systancia’s Twitter and LinkedIn social media pages with Act-On Brand: - Developed targeted audience, brand awareness and online reputation SEO: - Managed and implemented international SEO (French, English and German websites) with a SEO agency Website Management: - Managed www.systancia.com website by creating, editing and publishing webpages Reporting: - Set KPIs, tracked and monitored data & marketing campaigns with Google Analytics

360° Communication Agency located in Papeete (Tahiti, French Polynesia) Agency Clients' industries: Luxury brands in Travel, Tourism, Consumer goods, Food, Bank & Insurance, Real Estate Automobile and Entertainment Community Management: - Wrote and published Facebook posts - Content writing and management (newsletters, emails, website) Traffic Management: - Created and managed search, YouTube & display campaigns on Google and Facebook Ads - Managed and optimized budget - Created and generated reports on Google Data Studio Emailing Management: - Created, built and sent emailings with MailChimp & Sendinblue People Management: - Managed an intern (Graphic Designer)

SEO/SEM: - Developed and execution of SEM campaigns (Google Adwords) to generate new leads - Developed and enhance SEO performance to improve organic traffic - Managed the paid search marketing budget to ensure efficiency with spend and achieve targets Campaign Management: - Ensured all digital campaigns, goals & events in GA, tracking parameters are set up, measured and implemented correctly. - Tracked, analyzed and reported website analytics, SEM & SEO initiatives and campaigns - Provided recommendations for optimizing and enhancing online marketing initiatives Email Marketing: - Managed the email marketing calendar - Built and sent e-mailing campaigns with Pardot (Salesforce) & Intercom - Optimized marketing automation system (Pardot) & optimized marketing funnel Website Management: - Managed and updated company website

Managed up to $1million NZ Google Ads campaigns of agency's clients in retail, automobile, real estate, luxury goods, insurance & food industries.

Campaign Management: - Marketing Campaign Planning and Delivery Website Management: - Managing main website with Kentico (CMS) Social Media: - Community Management on Facebook, Twitter & Instagram Local Marketing: - Local Marketing Digital Activities: Google My Business, Website & Facebook Ads Agencies Management: - Manage Digital Agencies (SEO/SEM and Webdesign) SEO / SEM / Display Advertising: - Keywords reseaches and implmentation - Monitor re-targeting campaigns Return on Marketing Investment (ROMI): - Define and target KPIs Budget Management: - Managing & monitoring digital marketing budget

Website Management: - Managed www.kone.fr, creating, editing and publishing webpages. SEO: - Net linking strategy, technical HTML code, contact form, general content, etc., with AWE digital agency CRM: - Web leads and customer data management Email Marketing: - Built, sent and reported e-mailing campaigns with Salesforce Social Media: - Improved KONE France social media presence on LinkedIn, Twitter and YouTube Translation: - Translated content from English to French Reporting: - Managed digital marketing budget & reported all digital activities to the board People Management: - Co-managed an intern in communications

Social media: - Participating with social media strategy - Writing and publishing social media content on Facebook, Twitter, etc. - Managing Facebook advertising campaigns - Tracking and analyzing statistics with Google Analytics - Monitoring social media environment Programming: - Creating and editing websites in HTML/CSS and WordPress - Creating, editing and sending newsletters in HTML/CSS Design: - Creating posters, postcards and brochures with Photoshop