Jérémy BRARDA

Marketing & Strategy Consultant @Lacoste 🐊

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Expertises

CRMWeb3Stratégie MarketingBlockchainBrandingCommunity managementMeta AdsGoogle AnalyticsSEOÉvénementiel

Langues

Français (Maternelle)Anglais (Courant)

À propos

Introduction

I am currently working as a freelancer, helping clients develop effective omnichannel marketing and communications strategies for their brands. As an athlete and the founder of my own sportswear brand, JUJE, established in 2019, I never back down from a challenge and thrive in companies with a strong sporting dimension. Do not hesitate to contact me so that we can work on beautiful projects (sport, web3 or other). Contact : [email protected]

Liens

Expérience de travail

Consultant | Expert Sport, Marketing & Communication and Web3

mai 2021 - Présent

5 ans 6 mois

I am currently working as a freelancer, helping clients develop effective omnichannel marketing and communications strategies for their brands. As an athlete and the founder of my own sportswear brand, JUJE, established in 2019, I never back down from a challenge and thrive in companies with a strong sporting dimension. I am passionate about innovation and have had the opportunity to work on various projects specializing in Web3, including one that successfully raised over €10 million

Lacoste

janv. 2023 - Présent

3 ans 10 mois

Paris, France

Marketing & Strategy Consultant CRM & Loyalty

août 2024 - Présent

2 ans 3 mois

Paris, France

Marketing & Strategy Consultant Web3

janv. 2023 - août 2024

1 an 8 mois

Paris, France

Co-fondateur

JUJE Tri

juin 2019 - août 2023

4 ans 3 mois

69340 Francheville, France

- Creation of JUJE, Triathlon Textile Brand (www.juje.fr) - Implementation period: April 2018 to April 2019 - Brand launch: June 2019 - Company Sale: August 2023

Fondateur

Sport au carré

avr. 2015 - juil. 2023

8 ans 4 mois

Paris, France

- Founder, designer and reditor - Managed Instagram account @Sportaucarre (11K followers) - Ads Management ( Facebook Ads, Google Analytics, SEO,...) Partnership management

Community & CRM Senior Lead

Sport Heroes Group

juin 2018 - juil. 2019

1 an 2 mois

Paris et périphérie

Social Media Manager / Chef de projet communication digitale et éditoriale

SNCF

mai 2016 - oct. 2017

1 an 6 mois

Région de Paris, France

- Design and implement TGV's digital communication on its key social media platforms. - Assess the brand's presence in the social/digital landscape and maximize its visibility. - Research and establish partnerships (Harry Potter, Euro 2016, etc.). - Interact with and implement SNCF Group's digital strategy alongside steering committees, editorial committees, and stakeholders: the remote customer relations team, traffic information, local community managers, marketing, and communication teams (PR, internal, etc.). - Manage and oversee an annual budget. - Benchmark competitors and continuously monitor new social strategies, tools, and technologies. - Manage the entire process for creating the city guide on board TGV First Class, "Emmenez Moi À," as well as its digitalization.

Social Media Manager

THE SOCIAL CLIENT - Groupe Acticall

oct. 2015 - mai 2016

8 mois

Région de Paris, France

- Management of editorial guidelines - Deployment and creation of posts for different customers - Project Mangement - Setting-up an editorial schedule for writing articles - Operation and management of a community - Designation and recruitment of contributors - Ambassadors program management - Definition of KPI monitoring and implementation of reporting tools

Event Manager

Consortium Stade de France - Stade de France

janv. 2014 - mars 2015

1 an 3 mois

Paris, France

- Coordinator for large and corporate events for the consortium stade de france (large event venue in France) - Accompanying clubs, federations and record label on events - Steering of a project (prepare, generate and produce ), contracts management (partnership), team management on events

Event and Merchandising Assistant

Hugo Boss / New Era

juin 2013 - déc. 2013

7 mois

- Support for the product developpement and merchandising of every parisian Hugo Boss fashion store - Définiton of the VIP shop strategy in headquaters - Installation of fashion points

Event Coordinator

Athlé Premium / Meeting AREVA

avr. 2012 - déc. 2012

9 mois

Stade de France

International athletics competition, stage of the IAAF Diamond League - Technical meeting organisation with stakeholders - Planning of the equipment installation at the event venue - Briefing and coordination of the contractors and providers, contracts management (partnership) - Creation of promotional materials for spectators (photocall,...) - Venue logistics management before and after the event - Management of a 5 people team the week prior to the event

Reporter and Community Manager ( Editor, Designer, Photographer )

Universal Music Group

août 2011 - déc. 2012

1 an 5 mois

25040 Europa, Brescia, Italie

- Selected from a total of 5000 applicants - Follow major european and french festivals beetween august 2011 and december 2012 - Blogging for Universal Music, Virgin Radio and Société Générale - Live reports, festival reviews, interviews of artists, video editing - Community management

Head of Marketing and Communications

Dijon Hockey Club

janv. 2011 - août 2011

8 mois

- Creation of the subscription campaign (CRM,...) - Creation of a new graphic charter - Matches organisation - Creation of press kit and communication plan - Staking rink adjustment, creation of a VIP corner - interviews of hockey players, website administration - Community management - Partnership management


Formation

Université Lumière Lyon 2

Licence, Droit

Résultat : Licence

Activités et associations : Participation au championnat de France universitaire de football avec l'équipe de Lyon II

Licence en Droit

Université d'Orléans

Master Sport Management, Marketing Sportif et Evenementiel Sportif

Résultat : Mention Bien

Activités et associations : Organisation des journées don du sang à l'IAE

Master 2 marketing de l'événementiel et marketing sportif

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