
Jérémy BRARDA
Marketing & Strategy Consultant @Lacoste 🐊
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
I am currently working as a freelancer, helping clients develop effective omnichannel marketing and communications strategies for their brands. As an athlete and the founder of my own sportswear brand, JUJE, established in 2019, I never back down from a challenge and thrive in companies with a strong sporting dimension. Do not hesitate to contact me so that we can work on beautiful projects (sport, web3 or other). Contact : [email protected]
Expérience de travail
Consultant | Expert Sport, Marketing & Communication and Web3
mai 2021 - Présent
5 ans 6 mois
I am currently working as a freelancer, helping clients develop effective omnichannel marketing and communications strategies for their brands. As an athlete and the founder of my own sportswear brand, JUJE, established in 2019, I never back down from a challenge and thrive in companies with a strong sporting dimension. I am passionate about innovation and have had the opportunity to work on various projects specializing in Web3, including one that successfully raised over €10 million
Lacoste
janv. 2023 - Présent
3 ans 10 mois
Paris, France
Marketing & Strategy Consultant CRM & Loyalty
août 2024 - Présent
2 ans 3 mois
Paris, France
Marketing & Strategy Consultant Web3
janv. 2023 - août 2024
1 an 8 mois
Paris, France
Co-fondateur
JUJE Tri
juin 2019 - août 2023
4 ans 3 mois
69340 Francheville, France
- Creation of JUJE, Triathlon Textile Brand (www.juje.fr) - Implementation period: April 2018 to April 2019 - Brand launch: June 2019 - Company Sale: August 2023
Fondateur
Sport au carré
avr. 2015 - juil. 2023
8 ans 4 mois
Paris, France
- Founder, designer and reditor - Managed Instagram account @Sportaucarre (11K followers) - Ads Management ( Facebook Ads, Google Analytics, SEO,...) Partnership management
Community & CRM Senior Lead
Sport Heroes Group
juin 2018 - juil. 2019
1 an 2 mois
Paris et périphérie
Social Media Manager / Chef de projet communication digitale et éditoriale
SNCF
mai 2016 - oct. 2017
1 an 6 mois
Région de Paris, France
- Design and implement TGV's digital communication on its key social media platforms. - Assess the brand's presence in the social/digital landscape and maximize its visibility. - Research and establish partnerships (Harry Potter, Euro 2016, etc.). - Interact with and implement SNCF Group's digital strategy alongside steering committees, editorial committees, and stakeholders: the remote customer relations team, traffic information, local community managers, marketing, and communication teams (PR, internal, etc.). - Manage and oversee an annual budget. - Benchmark competitors and continuously monitor new social strategies, tools, and technologies. - Manage the entire process for creating the city guide on board TGV First Class, "Emmenez Moi À," as well as its digitalization.
Social Media Manager
THE SOCIAL CLIENT - Groupe Acticall
oct. 2015 - mai 2016
8 mois
Région de Paris, France
- Management of editorial guidelines - Deployment and creation of posts for different customers - Project Mangement - Setting-up an editorial schedule for writing articles - Operation and management of a community - Designation and recruitment of contributors - Ambassadors program management - Definition of KPI monitoring and implementation of reporting tools
Event Manager
Consortium Stade de France - Stade de France
janv. 2014 - mars 2015
1 an 3 mois
Paris, France
- Coordinator for large and corporate events for the consortium stade de france (large event venue in France) - Accompanying clubs, federations and record label on events - Steering of a project (prepare, generate and produce ), contracts management (partnership), team management on events
Event and Merchandising Assistant
Hugo Boss / New Era
juin 2013 - déc. 2013
7 mois
- Support for the product developpement and merchandising of every parisian Hugo Boss fashion store - Définiton of the VIP shop strategy in headquaters - Installation of fashion points
Event Coordinator
Athlé Premium / Meeting AREVA
avr. 2012 - déc. 2012
9 mois
Stade de France
International athletics competition, stage of the IAAF Diamond League - Technical meeting organisation with stakeholders - Planning of the equipment installation at the event venue - Briefing and coordination of the contractors and providers, contracts management (partnership) - Creation of promotional materials for spectators (photocall,...) - Venue logistics management before and after the event - Management of a 5 people team the week prior to the event
Reporter and Community Manager ( Editor, Designer, Photographer )
Universal Music Group
août 2011 - déc. 2012
1 an 5 mois
25040 Europa, Brescia, Italie
- Selected from a total of 5000 applicants - Follow major european and french festivals beetween august 2011 and december 2012 - Blogging for Universal Music, Virgin Radio and Société Générale - Live reports, festival reviews, interviews of artists, video editing - Community management
Head of Marketing and Communications
Dijon Hockey Club
janv. 2011 - août 2011
8 mois
- Creation of the subscription campaign (CRM,...) - Creation of a new graphic charter - Matches organisation - Creation of press kit and communication plan - Staking rink adjustment, creation of a VIP corner - interviews of hockey players, website administration - Community management - Partnership management
Formation
Université Lumière Lyon 2
Licence, Droit
Résultat : Licence
Activités et associations : Participation au championnat de France universitaire de football avec l'équipe de Lyon II
Licence en Droit
Université d'Orléans
Master Sport Management, Marketing Sportif et Evenementiel Sportif
Résultat : Mention Bien
Activités et associations : Organisation des journées don du sang à l'IAE
Master 2 marketing de l'événementiel et marketing sportif