Jeremy Chaker

We at TBD understand the complexities and nuances of the digital marketing landscape. With our expertise in paid media and SEO, we deliver tailored strategies that not only boost visibility but also drive sustainable growth. Our services cater specifically to e-commerce, FinTech, and ScaleUp businesses, ensuring that each strategy is designed with your unique industry needs in mind. - Audit of advertising campaigns and customer journeys - In-depth analysis of KPIs and performance metrics to optimize the ROI of marketing campaigns - Consultation on SEO, paid advertising, email marketing, and conversion rate optimization

As the Head of Online Acquisition at Yellowpop, the premier neon sign enterprise with a strong foothold in the UK, France, and the US, I spearhead our dynamic growth initiatives across the DTC and B2B sectors. My strategic focus is to amplify our market presence and sales through meticulously curated paid search and paid social campaigns, with a particular emphasis on leveraging the Google Ads and the Meta platforms to maximise sales and leads. In my role, I expertly manage our partnerships with our marketing agency, guiding them in executing impactful paid search and social strategies that resonate with our audiences. My involvement extends deeply into the creative process, from conceptualizing briefs to selecting influencers who embody our brand ethos, ensuring that our content is not only compelling but also drives meaningful engagement. Furthermore, I oversee our backlink and affiliate programs, integral components of our comprehensive SEO and Paid Media strategy, aimed at enhancing our online visibility and authority. On the B2B front, I collaborate closely with our Head of Sales to develop and implement a focused strategy that channels high-value traffic, fostering significant growth and establishing Yellowpop as a leader in the neon sign industry. My dedication to innovation, along with a proven track record of driving growth through multi-channel online acquisition strategies, positions me as a pivotal force in shaping the future of Yellowpop's digital footprint.

Alchemy One is a boutique agency based in Surry Hills. It is the second B Corp media agency in Australia. Alchemy One values reflect on the client’s portfolio including companies such as Square and Bank Australia. Responsibilities: - Manage a team of 5 media traders and oversee media planning for Tier 1 clients - Build and maintain strong relationships with clients, media partners, and internal teams - Implement and follow best practices across our stack (Search, Programmatic, Social, Video, Native, etc.) - Educate clients on the latest marketing trends - Upsell and find new opportunities to increase P&L such as new channels and scope of works Achievements: - Won Square and Vialto Partners pitches

Deferit is a budgeting platform competing in the Buy Now Pay Later ecosystem where I am overseeing paid media activities. I am collaborating with different teams to support the growth of the company and report directly to the CEO. My main task is the acquisition of customers through digital channels. Responsibilities: - Managing Social, Display, SEM, Native, App and Affiliate campaigns - Testing new channels and the latest platforms’ features - Managing relationships with our marketing partners (platforms, SEO, creative and media agencies) - Responsible for Deferit AdTech/MarTech: Platforms, Analytics and Mobile Measurement Partner - Website & customer experience: Improve the user journey through A/B testing and better messaging - Mentoring interns Achievements: - LTV:CAC ratio above 3 in both Australia and the US - Capital raise: $15m in Series B - Doubled the number of users in 18 months through digital channels only

I was working as a Publisher Yield Manager for a Supply Side Desk where I manage ad inventory directly with publishers to maximize their ad revenue through high CPM ad formats utilizing video, native, display and mobile. This includes: - Maintaining client relationships - Working alongside SSPs and ad exchanges - Monetizing inventory through the programmatic channels - Analyzing Data to drive higher yields