Jérémy Engelen

At Biggie Group Benelux, I lead efforts to integrate and promote new digital marketing services, including SEO, SEA, and paid social, alongside our strong expertise in programmatic advertising. My role focuses on: - Upselling & Cross-Selling: Empowering the sales team to identify opportunities and tailor solutions that align with clients' goals. - Strategic Growth: Developing and executing action plans to scale our new services. - Client Success: Strengthening relationships by offering data-driven insights and ensuring seamless integration of digital strategies for measurable results. - Team Enablement: Creating resources, pitch decks, and strategies to equip account managers for impactful client conversations.

Spearheading the digital marketing journey at Izoard Agency, the trusted partner for Brussels SMEs! 📊 [Day-to-Day Operations] Meticulously managing schedules, ensuring top-notch quality, and swiftly addressing issues for our talented analysts. 🤝 [Client Service Excellence] Architecting client roadmaps, delivering high-level strategy presentations, and orchestrating an unwavering commitment to 200% client satisfaction. 🔄 [Organizational Development] Innovatively refining industry standards, spearheading strategic projects (including Izoard Studio and Academy), and fostering a vibrant team cohesion.

Proximus: Go-to-Market Strategist consultant for Pickx products - Ownership of the Go-to-Market sales strategy of one of the Pickx TV product - Deployment of optimisation strategy (CRO) for E2E customer journey for all Pickx TV packages based on audit - Deployment of activation and acquisition campaigns (online and offline) - Launch of Ambassador referral program

• Develop and execute multi-channel campaigns (all forms of paid media and search driven advertising) and experiments with the focus on growth and data-first. • Help in the development of an internal growth marketing offer and creation of internal frameworks and processes. • Analyze the impact of action-plans and report on key insights enabling a continuous improvement of the results • Support of account managers in sales pitch. • Educate performance experts and customers to the growth marketing mindset

Upthrust is a global digital business acceleration office. We implement growth marketing processes & build high-performing digital products for ambitious SMEs and big corporates. Upthrust is part of Customer Collective. Growth Manager: For 10 months I oversaw the growth strategy for a B2B scaleup in the mobility sector: • Definition of the global growth strategy. • Conception, setup and optimization of multiple short and long funnels LeadGen campaigns (SEA, Paid social, Webinars, ABM strategy, Emails automation, Outreach emails,…) • Reporting to the C-level management. Project Manager: Managing squads of digital experts during Growth projects and being the point of contact agency-client during the period of the project (Status update, reporting,…). Growth Marketer: Growth marketing projects for +50 B2B and B2C companies in Europe: • Book retailer client: Generated +463% revenues with ROAS of 6 during COVID-19 crisis in only 6 weeks • Wallpaper retailer client: Generated +300% sales during COVID19 crisis in only 4 weeks • Real Estate client: +250% qualified leads in only 3 weeks Senior Performance Expert • SEA ecommerce strategy for B2C pure player in parapharmacy industry and optimizing ROAS from 4 to 6 • Audit and optimization of SEA strategy for pure player in the Belgian Bank Industry • Establishment of SEA strategies for various B2B and B2C clients

• Owning paid social and SEA strategies from conception until execution for a portfolio of 10+ mid-sized B2B and B2C advertisers • Managed to 4X the media investment of clients in under 6 months through strong relationship building, opportunity spotting and disciplined execution • Contributed to Universem’s growth by signing a new client within my first months by pitching a full-funnel marketing strategy and through strategic positioning, continuously looking for collaborations • Always the first to drive new product adoption and best practices, to stay at the forefront of what is happening in digital marketing • Excellent communicator interacting on frequent basis with both internal and external stakeholders • Won internal SEA Optimization contest (out of 10 consultants)

Social Media - Creation, set up and optimization of paid campaigns (Facebook Business) - Performances reporting - Elaboration and implementation of local activation strategy E-Merchandising - Optimization of product content - Product Information Management (ICECAT) Digital Project Management - Creation of digital marketing tools - Coordination of the creative, marketing, and external agencies to develop and execute acquisition campaigns across programmatic, paid social, affiliate, and referral - Elaboration and implementation of influencer strategy - Creation of Christmas Giftfinder E-commerce - Campaigns and active programs monitoring (Google Analytics) - ROI & Performance analysis of E-commerce acquisition channels - Implementation of go to market strategy with cross-functional teams (marketing, supply, It, sales…) - E-commerce SEO optimization - Meta Title & Description Categories & Products

Development of an effective commercial strategy for new high-potential market segments in France and Belgium - Analysis and selection of high potential segments - Business approach strategy - Action plan Analyze the impact of setting up a collaborative platform between design office, factories and sales entity Monitoring offers and updates CRM

Business Development: - Set up a new Commercial Development Strategy - Customer Portfolio Management Marketing Digital Strategy: - Communication: Organisation and planification organic and paid posts on social medias (Instagram, Facebook) - Community Management

Market Analysis with the objectives to estimate Austin potential and to establish Go-To-Market Strategy Marketing Digital Strategy through: - Emailing (MailChimp + Sendgrid) - Webinars - Paid Facebook Ads