Jérémy Petitcolin

SEM & Social Ads expert - Founder Neree

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

Lead GenerationSEAWeb AnalyticsSocial AdsLookerCMSE-commerce WebsitesGoogle AnalyticsWordPressGoogle AdsSEOLinkedIn AdsWebsitesZapierMarketing OpsMeta AdsYouTube AdsNotionGrowthTikTok AdsSEMrushGoogle Tag ManagerAirtableMarketing Strategy

Languages

French (Native)EnglishSpanish

About me

Intro

After ten years in a digital agency as a web consultant, then SEO/SEA and Social Ads, I was able to prove my expertise to over 50 different clients for several million in media spend. As a B2B specialist, my first-hand technical knowledge of the various acquisition levers gives me a 360° view of the digital acquisition process. I'm currently working for France's leading wine company, Lime, and on real estate projects.

Links

Work experience

Founder | SEM & Social Ads expert

Neree - Agence SEM & Social AdsFreelance

Apr 2024 - Present

2 years 7 months

Paris, France

Neree's ambition is to develop a consulting and acquisition offer based on pragmatism and efficiency. It's about focusing on what works without spreading ourselves too thin, with less technical terms and more results.

JIN

Aug 2019 - May 2024

4 years 10 months

Paris, France

Senior Digital Marketing Strategist

Feb 2023 - May 2024

1 year 4 months

Paris, France

Empowering brands to scale through data-driven acquisition strategies, leading cross-functional teams to optimise SEM performance, paid media campaigns, customer knowledge & pathway and sales funnel.

Digital Marketing Performance Consultant

Aug 2019 - Mar 2023

3 years 8 months

Paris, France

Advise and implement the organic (SEO) and advertising strategy (SEA, Display, Emails, Social Ads...) of the agency's clients : - Support customers on the general ergonomics of their sites and apps (tree structure, wireframes...) and conversion funnels. - Assist in the definition of KPIs, tools and monitor campaign performance - Extraction and analysis of customer data (CRM, Webanalytics, Monitoring...) to provide a global view of the ROI. Tools : - Google Analytics, Ads, Tag Manager - Facebook, Twitter & LinkedIn Ads - SEMRush, GSC - Google Data Studio, Funnel, Supermetrics - Hubspot - Office Suite, Google Suite

Web and SEO Project Manager

RnD

Oct 2016 - Oct 2019

3 years 1 month

Paris, France

Project management : - Analysis of customer needs and functional specifications - Planning management - Management of internal resources and the quality of developments and deliverables - Follow-up of corrections - Customer training References: Charal, Orange Caraïbes, PreciaMolen, Recruteur Figaro ... Tools: Axure, Xmind, Gantt, Google Suite, WordPress, Prestashop Audience acquisition : - Technical SEO audit and semantic SEO of a website - SEA campaigns set up - Steering, monitoring, implementation and monitoring of the recommendations References: Charal, RecruiterFigaro, BigMat, Sociabble Tools: SEMRush, Google Analytics, Google Ads, Google Search Console, ScreamingFrog

Web developer

Corporation des Entrepreneurs Généraux du Québec

May 2016 - Aug 2016

4 months

Région de Montréal, Canada

Development of a web/mobile application: www.journaldechantier.com - Analysis of the process and existing system based on ZendFramework - Optimization of the User eXperience (UX) and application performance - Verification and optimization of the product security - New fonctionnalities implementation according to customers' feedbacks

Junior web developer

Mobile-Process

May 2015 - Aug 2015

4 months

Metz, France

Customer needs analysis and creation of a social network for students in php/HTML5/CSS3


Education

IFA Business School

Bac +5 Manager du Marketing et de la Communication Intégrée en alternance

2016 - 2018

2 years 2 months

University Institute of Technologie Nancy Charlemagne

Bachelor's degree

2015 - 2016

1 year 2 months

University Institute of Technologie Nancy-Charlemagne

Two year technical degree

2013 - 2015

2 years 2 months


Licenses & certifications

Google Ads Search certification

Issued: Nov 2021

Certified by Google

Google Analytics Individual Qualification

Issued: Jan 2021

Certified by Google

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