JEROME BERRARD

Incepted and rolled-out Panasonic's first B2B global account policy. Heading, directly and indirectly, a team of 55 Global Account Managers, I redesigned multi-regional trade and service policies to accomodate requirements of the company's 50 largest B2B clients. Signed or initiated strategic frame agreements with customers at C-level, leading to USD +50 Mil sales over the period. Initiated the first complex product solutions outside Japan, such as payment terminals, access control, smart building for opportunities of USD 20 Mil.

Managed a multisite/multicultural team of 20 managers and 170 staff in 9 sales subsidiaries, covering 27 European countries. €145 million sales, P/L and inventory responsibility. Established the strategy and steered the organization in sales, marketing, service, sales admin, procurement, engineering and technical support. Accountable for 3 Business Units' profit, sales and cashflow, I turned around loss-making businesses in just 1 year, established a double-digit growth strategy based on profitable segment focus. I managed the Sanyo acquisition by Panasonic for projectors in Europe in 2009.

Managed a team of 4 in sales, marketing and service, defining and executing business strategy, P/L and cash. I rapidly adjusted to the growing power of telecom operators, generating +143% revenue in 3 years and achieving the leader vendor position in trade value within SFR in 2002-2003 (France's second largest telco).

Managed pan-European marketing budgets, defined prices, gathered competitive intelligence. I was responsible for inventory and purchase.