Jérôme Broc

Audit of pricing practices (ADB and Management) and definition of new pricing policy Deployment across 130 branches: team training, data structuring, improvement plan and reporting Data structuring, implementation of the improvement plan, definition of KPIs and reporting

Controlled operating margin during inflationary period (+€70M) Deployment of an pricing AI tool across 60,000 products (pricing, promotions, sales) and automation of competitive intelligence CPQ configuration for custom made products (10e7 config) Management of the PIM/MDM team, automated semantic AI, SEO/SEA optimization Implementation of price steering KPIs (triple net, vertical margin) across 8 factories and 130 stores

BtoB Saas AI Pricing editor - Customer pricing projects and commercial offers structuring, - Pricing expertise for customers during software projects (business analysis, project profitability...) - Partnerships with editors (SAP, Microsoft) and consulting firms - Internal price positioning and business model structuring

 Business Intelligence project management : - functional specifications drafts for Finance, Marketing, sales and customer care departments ; - key performance indicators implementation ; - Monthly and weekly Reporting files definition on Business Object system.  Profitability and economical studies : - business planning for 2,5G to 3G network upgrade ; - marketing offers pricing, and profitability models ; - life-cycle customer definition and life-style segmentation ; revenue analysis for each life-style type; - anti-churn actions implementation (low activity expectations, several criterion decision trees conception and corrective actions development).  French and European regulators reporting (ARCEP and ERG) - monthly, quarterly and annually reporting (indicators implementation, database control, gap analysis) ; - absorption costing model to incremental costing model impact analysis.

Operational marketing plan implementation for a bank : - sustainable development plan organization for communication, customer care, human resources, business and retail sales, quality departments ; - best practices customer care benchmark in subsidiaries ;    Salesmen compensation plan business model implementation for a international professional market planner : - best practices service firms benchmark ; - compensation model based on markets and salesmen degrees ; - Access Base model HR service training ; EDF-Gaz de France Distribution : financial transformation Project management (76 M€, 400 people) : - project financial control (monthly and yearly reporting, budget control, forecasts, operational expenditure and capital expenditure allocation) ; - project risk management (risk master development, and risk project activity).