Jérôme Dumartin

- As Investment Banker, I am acting as « Deal Maker » between financial investors and various Sport brands I have 11 exclusive mandates, to sale promising and interesting businesses - Private Equity funds senior advisor for strategic due diligence. - « Operating Partner » for Private Equity funds. I am doing “post acquisition” missions. As for “CM-CIC Investissement” and its new acquisition the retail bike chain “Veloland Switzerland”. € 20 million turnover, 80 employees, 10 stores.

Hutchinson group is world leading manufacturer in rubber, thermoplastic elastomer and polymer (3.3 billion € turnover; 33 000 employees). Hutchinson manufacturer tires for cycling. HUTCHINSON is a high end brand which can be found in bike shops, sporting good chains or big stores (hypermarkets). International Sales and Marketing Director Supervision of 25 people. Member of the Executive Committee. Reporting to the CEO of the division  Achieved an 15% increase yoy in sales by opening 10 to 15 new distributors per year  Reorganised the US subsidiary (recruitment, redefining roles, responsibilities and remuneration system) and achieved an 100% increase in sales every year by opening new distribution networks : sporting good chains and big stores (hypermarkets).  Selection, negotiation and implementation of a strategic partnership for the future of Hutchinson. The 3 applications are: distribution (trough Hutchinson sales force), OE business, R & D to prepare new range for the future…  Selection, negotiation and signing sponsoring contracts of professionals team for Road (Fuji, Europcar, La Française des Jeux…) or for MTB (Orbea, Bianchi…)  Defined Terms and Sales Conditions for the French and international markets  Defined and implemented the Trade Marketing policy within the distribution networks

TIME SPORT INTERNATIONAL – Paris Manufacturer of racing bikes and cycling accessories (pedals, shoes, textile products ...). TIME is a Premium Brand which can be found within a selective distribution network (Sport & bike “GSS” and independent bike stores). Sales and Marketing Director Supervision of 25 people. Member of the Executive Committee. Reporting to the CEO of the company  Achieved an 7% increase yoy in sales in France, Canada and Germany (selective distribution networks in all countries)  Reorganised the US subsidiary (recruitment, redefining roles, responsibilities and remuneration system)  Reorganised the Customer Service and the Warranty Service (recruitment, redefining roles, responsibilities and remuneration system)  Selection, negotiation and signing contracts of exclusive distributors of the brand for new export markets  Created and launched the company's new website

Publishing Branch of the MICHELIN Group (hotel and restaurant guides, tourist guides, maps… sold in supermarkets, GSS and independent stores). Supervision of 6 people. Reporting to the CEO of the company.  Definition of the Corporate Communication Strategy of the MICHELIN Publishing Branch  Responsible for the internal creative team and external subcontractors  Definition of the Brand Communication Strategy for 8 countries  Development of Marketing tools for the sales force  Definition of the Sales and Marketing strategy for 8 countries. This includes the validation of Commercial Terms and Conditions of sale.  Carried out regular Sales Forecast Reviews by country  Conducted 20 qualitative and quantitative Marketing surveys  Launch of several new product lines that generated a significant (more than 10%) increase in turnover : in France ("High-tech" and "event" products), in Spain (full range of 8 maps and 20 road atlas)…

In charge of Marketing and Communication for sports magazines :”France Football” (€ 35 million turnover) and "Vélo Magazine” (€ 23 million turnover). Marketing and Communication Expenditures : € 5 million. Supervision of 4 people. Reporting to the CEO of the company.  Conducted qualitative and quantitative Marketing surveys for the launch of a new concept for two magazines.  Carried out a Trade Marketing plan to develop sales with Press retailers during the Football World Cup and the Tour de France (in 2002).

Reporting to the Partners  Launch of advertising campaigns in Europe for Champion USA (Sara Lee Group)  Created and launched of British Airways new identity (including advertising campaign)  Defined new positioning and communication strategy for the coffee brand “Ricoré” (Nestlé)  8 annual multi-media campaigns for the hypermarkets Géant (Casino)