
Jérôme Wasserman
Expert Google Ads | E-commerce & Lead Gen
Salaire / Taux journalier
Freelance
À distance uniquement
Expertises
Langues
Expérience de travail
Freelance SEA - Digital Strategy -
J.W.
janv. 2015 - Présent
11 ans 10 mois
* Identifier et comprendre les différents objectifs de mes clients * Elaborer et mettre en place une stratégie digitale pour atteindre les objectifs définis * Gestion de compte E-commerce et Lead Generation * Création et restructuration de comptes GoogleAds, MicrosoftAds * Gestion et optimisation des campagnes (Search, Display, YouTube) – plus spécialement les PMAX. * Implémention des balises GAds, GA4, Pixel via GTM * Analyse des résultats sur Google Analytics et d'autres outils * Assurer le suivi des performances et des budgets * Création de rapports Looker Studio pour le suivi et l’analyse des résultats * A/B Testing * Mise en place de Scripts * Recommandations d’optimisations du contenu ou des visuels du site • Identify and understand customers' objectives in terms of communication and online marketing strategy. • Build and implement SEA strategy Google Ads / Bing (PMax, Search, Display, YouTube, Shopping). • Set up of conversion tags (G-Ads, UA, GA4, Bing… ) • Manage day to day SEA campaigns. • Follow-up performances and budgets. • Elaborate operational recommendations. • A/B Testing. • Website creation on WordPress, Prestashop and Shopify • Analysis of profitability and revenue. • Market research.
SEA Expert - Digital Performance Lead / Ecommerce
SEMSEO
avr. 2020 - avr. 2023
3 ans 1 mois
Business Team Leader
Audeside LTD
oct. 2014 - avr. 2019
4 ans 7 mois
• Managing the sales process, negotiating and closing business transactions. • Defining sales & marketing strategy. • Developing new markets, business opportunities. • In charge of negotiation and closing contracts. • Management of a team including its training formation and its follow-up.
Customer Success Manager ( BtoB - French Market )
ORANGE
sept. 2009 - sept. 2014
5 ans 1 mois
«Orange» - mobile and internet solution for enterprises. • Managing, developing & growing the business. • Development of customer loyalty. • Identifying and analyzing prospects which represent significant market opportunities. • In Charge of prospecting companies by phone and proposing them an adapted service. • Coordinating the installation of a switchboard with the technical standards of the network.
Sales Manager
Chateau le Poujol Winery (46)
mai 2007 - avr. 2009
2 ans
▪ Supervision of the production line. ▪ Inventory management and shipping. ▪ International exhibitions: ''Kosherfest'' in New York, ''Vinexpo'' in Bordeaux.
Formation
Lev Academic Center
Bachelor of Arts (BA), B.A. Business & Management with Concentration in Advertising & Marketing
2010 - 2013
3 ans 1 mois
University of Paris I: Panthéon-Sorbonne
DEUG, History - Economy
2000 - 2002
2 ans 1 mois
Licences et certifications
Adwords Search Certification
Délivré le : mai 2025
Analytics Certification
Délivré le : mai 2025
Portfolio

C.A. mensuel 𝟭𝟭 𝟴𝟬𝟬€ à 𝟮𝟭𝟱 𝟬𝟬𝟬€ +𝟭𝟴𝟭𝟯%

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