Jessica Jabroux

• Created product positioning documents, messaging, user personas, explainers, and market intelligence reports. • Developed marketing assets for product launches, sales enablement, and account-based initiatives. • Worked directly with clients and ICPs to understand their challenges and spotlight their projects. • Drove end-to-end content production, full-funnel campaign creation, videos, and podcasts. • Led key projects: GTM, buyer journey mapping, podcast launch, AI protocols, progressive profiling. • Redesigned newsletters, increasing open rates by +19% and click-through rates +200%. • Led company’s highest-performing campaign, increasing SQLs by 12% and setting benchmarks. • Achieved +100% growth in gated content downloads, with 30% of leads qualifying as MQLs. • Grew LinkedIn followers +105% over 4 years, 26% YoY via high-impact organic and paid posts. • Developed global B2B content and social media strategies across diverse regions and channels. • Worked with stakeholders to create targeted internal assets for GTM, ABM, product, and sales enablement. • Optimized social media campaigns through A/B testing, lead valuation, and audience refinement. • Partnered with clients, agencies, copywriters, graphic designers, and SMEs to create content. • Directed cross-functional projects with the Sales, Product, Solutions, and Brand teams. Tools: Salesforce, Google Analytics, LinkedIn Advertising Platform, Facebook Ads, Twitter Ads, Yoast SEO, SEMRush, PlayPlay, Google Structured Data Markup Helper, Wordpress, Canva, Figma, Adobe Suite, Riverside, Descript, Notion, Miro, ClickUp, Wrike, Monday

• Developed growth strategies for North America, Nordics, Benelux, and the United Kingdom. • Led paid campaign creation and activation across LinkedIn, Google, Meta, Bing, and X (Twitter). • Created high-performing landing pages, ad copy, and supporting visuals that drove conversions. • Optimized campaigns via data analysis, lead valuation, audience refinement, and A/B testing. • Managed campaign budgets averaging €45K/month spanning multiple regions and channels. • Introduced new tools, best practices, and a campaign process that improved team productivity. • Trained with a founder of Unbounce to master the creation of high-converting landing pages. Tools: Google Ads, Google Analytics, LinkedIn Advertising Platform, Bing Ads, Facebook Ads, Twitter Ads, Unbounce, Hotjar, Google PageSpeed Insights, Yoast SEO, Marketo, SEMRush, Wordpress, Google Structured Data Markup Helper, Canva, Figma, Sugar, Canva, Figma, Adobe Suite