Jessie Croisiere

Content creation: - Led 3 major production projects (XO Spirit of Travel 2, XO Instit, Pure White) coordinating creative, production and brand stakeholders; - Piloted innovation-driven projects (3D & AI modeling for Chinese New Year 2026, AI creative for Paradis KV, Flask USA 3D), bridging creative vision and emerging technologies; - Directed high-visibility corporate content (3 sizzles short films for LVMH Budget, LinkedIn and President’s wishes); Social Media: - Built the 2026 Global Social Media Calendar, aligning campaigns, key moments and international market priorities with detailed retroplanning; - Conducted trendwatching and competitive monitoring to identify new opportunities and integrate them into the Maison’s content approach; - Developed creative benchmarks, guidelines and key visuals (Carnival 2026, , Savoir-Faire), ensuring brand consistency across international activations; - Piloted social media activations for key global moments (F1 Singapore & Las Vegas, End of Year, VS Flask USA), adapting assets across platforms and markets.

Acted as the primary point of contact for over 170 international participants via WhatsApp; Delivered all real-time logistical communications in English (schedules, room changes, team colors, challenge timings, dinner invitations, etc.); Created clear, engaging, and on-brand messages tailored to each key moment of the event; Maintained participant engagement and ensured smooth coordination throughout the day by anticipating needs and reacting promptly to on-site updates; Monitored participants’ activity on social media to ensure engagement with official event challenges; Worked closely with the project team to align communication tone, timing, and energy with L’Oréal's brand experience.

Content creation: - Lead the pre-production of visual content (development of creative concepts, model, storyboard, preparation of briefs for artistic direction); - Management with brand managers of deliverables, budget, planning, model selection and talent search; - Coordinate the thinking and creative work of agencies to align with the vision of Hennessy; - Production management (collaboration with external service providers and logistical monitoring of shoots and filming); - Manage post-production (reception of content, editing, subtitling, resizing, deliveries, post-mortem, guidelines). - Implementation and management of iconography, along with the archiving of content; - Budget management ranging from 10K to 250K€. Social Media: (Instagram, Facebook, and YouTube) - Preparation of publications and stories for Hennessy private accounts (including the integration of captions, thumbnails, mandatory legal disclaimers, calls to action, and hashtags); - Ongoing collaboration with copywriters, art directors, and the legal team; - Calendar planning strategy featuring 70 monthly assets available in various formats, adhering to the editorial guidelines of the Maison ; - Analysis of the results to adapt the content and formats to our audience. - Competitive analysis of creative content and trends (social media, e-commerce, retail, print). Design and organization of an event for 70 interns and apprentices of the Moët Hennessy group to foster meaningful connections.

- Definition of the specifications of the projects event ; - Control and follow up of the good execution of the project; - Analysis of the feasibility of the projects, and proposal of solutions; - Budget and planning management; - Competitive benchmarking; - Close collaboration with service providers; - In charge of project presentations to management.

Social Media: (Instagram, Facebook, and TikTok) - Publishing posts, stories, and responding to comments to foster engagement with the community; - Definition of social media strategy (16% increase in subscribers); - Monitoring KPIs and enhancing sponsored posts (paid advertising) to achieve specific objectives and elevate brand awareness. Project administration: - Organizing and overseeing photo shoots and media interviews for Fox News and Bronx Net; - Conducting competitive benchmarking (social media, retail); - Coordination of the fashion show for New York Fashion Week.