Jie Ji

Strategic growth operator supporting clients across healthcare, SaaS/tech, consumer, travel, education, and financial services. Helped organizations move from 0→1, accelerate underperforming growth engines, and scale what works through full-funnel diagnostics, GTM transformation, performance marketing, CRM/lifecycle, agile execution, operating model design, and capability building. Selected projects: - Built paid media capabilities from the ground up for a leading retail bank as interim marketing lead, improving tracking, audience strategy, campaign structure, paid media execution, and testing roadmap within 2 months. - Led a ~10-person growth team for a SaaS scale-up across paid search/social, affiliates, CRM, landing page testing, creative production, and agile experimentation; drove +60% subscription growth in 3 months. - Revealed $10M D2C growth potential for a US MedTech company through full-funnel diagnostics across acquisition, channel mix, paid search/social, SEO, website performance, conversion, and operating model gaps; presented roadmap to CEO and Head of Marketing. - Co-led omnichannel GTM for a global pharma company, redesigning HCP segmentation, CRM orchestration, campaign journeys, and agile ways of working; delivered ~3x engagement vs. benchmark. - Built a global Marketing Center of Excellence for a MedTech leader, enabling 3–5x qualified lead growth through lead generation frameworks, SEO/paid media best practices, performance tracking, and scalable ways of working. - Supported global agile marketing transformation for a consumer brand across 4 markets, enabling rapid tests across paid media, CRM, eCommerce, and site/app experience; contributed to $24M annualized revenue impact. - Designed and delivered 24+ hours of capability building for client teams and senior leaders across agile marketing, digital growth, analytics, and test-and-learn execution.

Led global communications and content strategy to amplify public health initiatives, translating complex health topics into audience-relevant campaigns across digital channels. Partnered with research, communications, design, and leadership teams to turn health priorities into scalable thought leadership, audience growth, and engagement strategies. - Reached 1B+ people globally by designing and executing multichannel communications for the Women’s Health Initiative launched at the World Economic Forum. - Increased newsletter performance by ~50% through audience segmentation, new content formats, stronger editorial planning, and lifecycle engagement improvements. - Doubled social followers and tripled engagement by auditing channel performance and optimizing social, SEO, and content strategy. - Built tailored content strategies across social media, website, newsletters, and media moments to improve visibility, engagement, and thought leadership. - Translated complex public health research into accessible narratives, campaign messages, and channel plans for global audiences.

Led global acquisition campaigns across international markets, owning media budget, ROI performance, campaign optimization, and agency relationships. Scaled paid media, retargeting, CRM activation, and personalization initiatives to drive revenue growth across Accor’s hospitality brands. - Generated €15M in annual revenue and drove +80% revenue growth over 3 years by launching and optimizing global acquisition campaigns across display, paid social, retargeting, and email. - Owned €1–2M annual media budget, managing investment allocation, ROI targets, campaign performance, and optimization priorities across Europe, North America, Latin America, APAC, and the Middle East. - Doubled ROI within two years by piloting and scaling Meta/Facebook Dynamic Ads for Travel, improving audience targeting, retargeting, creative personalization, and product-feed activation. - Delivered €400K annual savings by launching the group’s first CDP use case to improve customer segmentation, campaign personalization, and media efficiency. - Managed agency and partner relationships across media buying, campaign execution, reporting, testing, and optimization; coordinated with local markets, analysts, and tech partners to scale best practices globally.

0→1 digital platform and product marketing lead for Le Figaro’s first Chinese lifestyle platform. Built the product from concept to launch, defining brand and product positioning, audience strategy, content strategy, UX, CMS workflows, GTM launch plan, acquisition channels, monetization model, and brand partnership strategy. - Built and launched a Chinese lifestyle website and WeChat social app from concept to market, shaping product positioning, user value proposition, content architecture, UX, CMS setup, ad formats, and launch roadmap. - Owned product launch GTM strategy and execution, coordinating content, acquisition, social, email, partnerships, and advertiser-facing campaigns to drive audience growth and market visibility. - Grew monthly website unique visitors by 25x from baseline through SEO, SEM, display, Facebook ads, email campaigns, partnerships, and content-led acquisition. - Tripled WeChat followers from baseline through content marketing, community growth, social campaigns, and brand partnership activations. - Acquired and activated 5+ luxury and lifestyle advertisers, including Sofitel, Armani, Dunhill, Breitling, and Sephora, through customized omnichannel packages across events, display, social, and branded content. - Built scalable editorial and CMS workflows, managing interns and contributors to support ongoing content production across web and social platforms.