Jingqian Zhang

- Led data collection and synthesis efforts to deliver performance and competitor insights, which informed the 2025–2030 strategic roadmap for APAC and EMEAI regions. - Conducted global market research and identified customer trends, directly contributing to the 2024–2025 Marketing Strategy for the Middle East. - Monitored APAC bestseller pricing bi-weekly and delivered more than 10 analyses, enabling HQ marketing to gain visibility into local market dynamics. - Led the development of Travel Exclusive sets, launching 7 renovated TREX for TR EMEAI and supervising the establishment of a unified TREX charter in TR APAC.

- Leveraged SEMrush to analyze the key online performance metrics of XWECAN’s official website. - Conducted SEO diagnostic report, devised Q3 & Q4 marketing strategies. - Executed a thorough optimization of the Google Business Profile following competitor benchmarking, leading to the first-ever inquiry via GBP.

- Analyzed market trends to identify actionable insights and customized partner campaigns accordingly, leading to a 125% increase in monthly sales. - Provided weekly analysis and strategic recommendations to the regional manager, improving visibility into market trends and operational priorities. - Analyzed performance data for targeted business prospects, presented tailored findings, and successfully secured 14 new partnerships.

• Project Management: Ensured store management including shop floor operations and donation management, leading the shops' daily operations for 1 month autonomously. • Leadership: Oversaw the daily responsibilities of the whole 10-person volunteer team, with recruited and trained new volunteers.

• Analysis: Conducted keyword analysis for the market, resulting in the creation of a keyword inventory. • Content Creation: Produced daily owner-produced content to enhance website visibility and increase traffic.