
Joan Oliver Poyatos
Product Management | B2B SaaS & AI | Strategy, Turnarounds & Growth
Salary / Daily rate
Barcelona, Spain
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Head of Product with 15+ years scaling SaaS and AI platforms from zero-to-one through market leadership. I specialize in turning ambiguity into adoption, structuring uncertainty into clear roadmaps, validating demand early, and aligning cross-functional teams to deliver impact. My career spans launching new ventures, scaling products under resource constraints, and leading organizational transformations. At Qualitas Social Tech, I co-founded two platforms that brought AI into conservative markets through participation assistants and impact measurement, earning early customer validation and federation partnerships. At IRD, I transformed an R&D lab into a SaaS business, scaled a product to market leadership, and restored financial health during Covid through decisive pivots. Earlier at PAL Robotics, I pioneered new business models and secured the company’s first commercialization partnerships. I thrive where AI and SaaS innovation require organizational change, aligning boards, engineers, and non-technical users so that technology becomes a force multiplier for growth, clarity, and adoption.
Work experience
Business Director | Head of Product
Qualitas Social Tech
Sep 2024 - Present
2 years 2 months
Barcelona, Spain
Co-founded a non-profit delivering SaaS and AI solutions for the social economy. • Defined vision, roadmap, and GTM for Connectia’m and Escaly. Connectia’m: • Launched an AI-first participation platform that reduced reliance on facilitators and sustained community engagement in conservative NGO markets. • De-risked launch with early paying customers and public funding (€85K pre-launch revenue + €29K grant). • Built and deployed AI assistants using ChatGPT API + n8n automations. • Executed lean 12-week GTM campaigns (SEO, LinkedIn, webinars) with SMART KPIs. Escaly: • Created Spain’s first SaaS for standardized social assessment scales, unlocking ~50% time savings in pilots. • Framed the product as an “impact measurement ally,” resonating with compliance-driven directors. • Integrated Supabase (backend), Stripe (subscriptions), and Holded (ERP) to create a scalable financial and operational backbone. • Partnered with federations (Liber, Plena Inclusión) to extend credibility and accelerate adoption.
Managing Director | Head of Product
Instituto de la Robotica para la Dependencia
Jul 2015 - Aug 2024
9 years 2 months
08870 Sitges, Barcelona, Spain
Led the transformation of an R&D lab into a sustainable SaaS business in the dependent care sector. • Reported quarterly to the Board; aligned product, funding, and strategic priorities. • Covid-era turnaround: Cut 50% of staff, refocused on profitable products, and restored financial health in 9 months. • Institutionalized product governance: introduced Jira + Confluence, quarterly board reporting, and portfolio-level roadmapping. Laundry ID: • Scaled from prototype to Spain’s market leader in care-home garment tracking (40+ deployments, ARR growth from €3K → €120K). • Reframed product from “tracking tech” to board-level decision intelligence, enabling directors to resolve complaints and improve service quality. • Achieved 40× ARR growth with zero marketing budget by pre-selling features and retaining IP. • Negotiated global distribution partnership with a top industrial laundry machinery manufacturer. Nodus: • Built a politically neutral SaaS decision-support platform for public administrations. • Secured €300K+ in public funding and co-investment while retaining full IP. DeliveryBot: • Applied LLMs for adaptive planning of hospital logistics — a pragmatic alternative to complex fleet optimizers.
PAL Robotics
Oct 2008 - Dec 2014
6 years 3 months
Business Developer | Product Strategy
Oct 2012 - Dec 2014
2 years 3 months
Shifted PAL from research focus to market-oriented robotics. • StockBot • Defined strategy, roadmap, and SaaS pricing for autonomous inventory robot. • Conducted customer discovery and pilots with multinational retailers and logistics firms. • Closed PAL’s first paid PoC with a multinational retailer. • REEM (Robots-as-a-Service): Created recurring revenue model for humanoid robots at events, establishing PAL’s first sustainable business line. • Negotiated PAL’s first commercialization partnership with a global RFID company. • Secured PAL’s first EU R&D grant (Factory-in-a-Day).
Product & Engineering Manager
Oct 2008 - Oct 2012
4 years 1 month
• Owned roadmap for robotics infrastructure powering multiple humanoid lines. • Introduced agile delivery cycles and backlog prioritization into a research culture. • Managed two engineering teams (hiring, mentoring, reviews). • Authored successful EU R&D proposals, securing €1M+ in funding.
Software Engineer – Robotics Systems
Icarus Technology
Jul 2004 - Oct 2008
4 years 4 months
• Engineered hard real-time C++ control algorithms on embedded Linux for humanoid robots (REEM-A and REEM-B), enabling advanced manipulation using redundant actuators, task prioritization, and real-time visual feedback. • Developed robust firmware for DC and brushless motor controllers and implemented a custom CAN bus protocol to enable synchronized, distributed actuation. • Worked with DevOps practices: implemented unit testing, version control, build automation, and continuous integration pipelines to ensure code stability and rapid iteration. • Built modular software libraries for kinematics, motion planning, and inverse dynamics, accelerating system integration and reuse across projects. • Operated within an agile, cross-functional R&D team to deliver functional prototypes through iterative development cycles. • Supported engineering team growth through recruitment, technical onboarding, and mentorship.
Research And Development Engineer
Universitat Politècnica de Catalunya
Sep 2001 - Jul 2004
2 years 11 months
Barcelona Area, Spain
• Designed and implemented motion control algorithms with force/visual feedback in C++ for a 6-DOF industrial manipulator, leveraging complex algebraic models to achieve precise, real-time robotic control. • Developed (soft) real-time C++ software, including a custom mathematical library for matrix and vector operations, to support dynamic constraint handling and adaptive motion behaviors. • Built robust calibration tools and procedures, improving system accuracy and repeatability for academic-industrial research collaboration. • Supported early-stage productization through applied research and iterative prototyping, laying the groundwork for potential clinical applications. • Contributed to dissemination of findings through academic publications and presentations; assisted in lab instruction and mentorship of engineering students.
Education
EAE Business School
Executive MBA, Business Administration and Management, General
2021 - 2023
1 year 11 months
Universitat Politècnica de Catalunya
Industrial Engineering, Mechatronics, Robotics, and Automation Engineering
Licenses & certifications
Productboard for new makers
Issued: Jun 2025
Generative AI for Product Managers
Issued: Jun 2025