Joan Oliver Poyatos

Product Management | B2B SaaS & AI | Strategy, Turnarounds & Growth

Salary / Daily rate

Barcelona, Spain

Freelance, open to permanent contract

Can come onsite

Skills

Product ManagementProduct StrategyAIGrowthn8nSEOSupabaseERPJiraConfluenceC++DevOpsGitAgile CoachingRecruitmentUX Product DesignBusiness Development

Languages

Catalan (Native)Spanish (Native)English (Fluent)

About me

Intro

Head of Product with 15+ years scaling SaaS and AI platforms from zero-to-one through market leadership. I specialize in turning ambiguity into adoption, structuring uncertainty into clear roadmaps, validating demand early, and aligning cross-functional teams to deliver impact. My career spans launching new ventures, scaling products under resource constraints, and leading organizational transformations. At Qualitas Social Tech, I co-founded two platforms that brought AI into conservative markets through participation assistants and impact measurement, earning early customer validation and federation partnerships. At IRD, I transformed an R&D lab into a SaaS business, scaled a product to market leadership, and restored financial health during Covid through decisive pivots. Earlier at PAL Robotics, I pioneered new business models and secured the company’s first commercialization partnerships. I thrive where AI and SaaS innovation require organizational change, aligning boards, engineers, and non-technical users so that technology becomes a force multiplier for growth, clarity, and adoption.

Links

Work experience

Business Director | Head of Product

Qualitas Social Tech

Sep 2024 - Present

2 years 2 months

Barcelona, Spain

Co-founded a non-profit delivering SaaS and AI solutions for the social economy. • Defined vision, roadmap, and GTM for Connectia’m and Escaly. Connectia’m: • Launched an AI-first participation platform that reduced reliance on facilitators and sustained community engagement in conservative NGO markets. • De-risked launch with early paying customers and public funding (€85K pre-launch revenue + €29K grant). • Built and deployed AI assistants using ChatGPT API + n8n automations. • Executed lean 12-week GTM campaigns (SEO, LinkedIn, webinars) with SMART KPIs. Escaly: • Created Spain’s first SaaS for standardized social assessment scales, unlocking ~50% time savings in pilots. • Framed the product as an “impact measurement ally,” resonating with compliance-driven directors. • Integrated Supabase (backend), Stripe (subscriptions), and Holded (ERP) to create a scalable financial and operational backbone. • Partnered with federations (Liber, Plena Inclusión) to extend credibility and accelerate adoption.

Managing Director | Head of Product

Instituto de la Robotica para la Dependencia

Jul 2015 - Aug 2024

9 years 2 months

08870 Sitges, Barcelona, Spain

Led the transformation of an R&D lab into a sustainable SaaS business in the dependent care sector. • Reported quarterly to the Board; aligned product, funding, and strategic priorities. • Covid-era turnaround: Cut 50% of staff, refocused on profitable products, and restored financial health in 9 months. • Institutionalized product governance: introduced Jira + Confluence, quarterly board reporting, and portfolio-level roadmapping. Laundry ID: • Scaled from prototype to Spain’s market leader in care-home garment tracking (40+ deployments, ARR growth from €3K → €120K). • Reframed product from “tracking tech” to board-level decision intelligence, enabling directors to resolve complaints and improve service quality. • Achieved 40× ARR growth with zero marketing budget by pre-selling features and retaining IP. • Negotiated global distribution partnership with a top industrial laundry machinery manufacturer. Nodus: • Built a politically neutral SaaS decision-support platform for public administrations. • Secured €300K+ in public funding and co-investment while retaining full IP. DeliveryBot: • Applied LLMs for adaptive planning of hospital logistics — a pragmatic alternative to complex fleet optimizers.

PAL Robotics

Oct 2008 - Dec 2014

6 years 3 months

Business Developer | Product Strategy

Oct 2012 - Dec 2014

2 years 3 months

Shifted PAL from research focus to market-oriented robotics. • StockBot • Defined strategy, roadmap, and SaaS pricing for autonomous inventory robot. • Conducted customer discovery and pilots with multinational retailers and logistics firms. • Closed PAL’s first paid PoC with a multinational retailer. • REEM (Robots-as-a-Service): Created recurring revenue model for humanoid robots at events, establishing PAL’s first sustainable business line. • Negotiated PAL’s first commercialization partnership with a global RFID company. • Secured PAL’s first EU R&D grant (Factory-in-a-Day).

Product & Engineering Manager

Oct 2008 - Oct 2012

4 years 1 month

• Owned roadmap for robotics infrastructure powering multiple humanoid lines. • Introduced agile delivery cycles and backlog prioritization into a research culture. • Managed two engineering teams (hiring, mentoring, reviews). • Authored successful EU R&D proposals, securing €1M+ in funding.

Software Engineer – Robotics Systems

Icarus Technology

Jul 2004 - Oct 2008

4 years 4 months

• Engineered hard real-time C++ control algorithms on embedded Linux for humanoid robots (REEM-A and REEM-B), enabling advanced manipulation using redundant actuators, task prioritization, and real-time visual feedback. • Developed robust firmware for DC and brushless motor controllers and implemented a custom CAN bus protocol to enable synchronized, distributed actuation. • Worked with DevOps practices: implemented unit testing, version control, build automation, and continuous integration pipelines to ensure code stability and rapid iteration. • Built modular software libraries for kinematics, motion planning, and inverse dynamics, accelerating system integration and reuse across projects. • Operated within an agile, cross-functional R&D team to deliver functional prototypes through iterative development cycles. • Supported engineering team growth through recruitment, technical onboarding, and mentorship.

Research And Development Engineer

Universitat Politècnica de Catalunya

Sep 2001 - Jul 2004

2 years 11 months

Barcelona Area, Spain

• Designed and implemented motion control algorithms with force/visual feedback in C++ for a 6-DOF industrial manipulator, leveraging complex algebraic models to achieve precise, real-time robotic control. • Developed (soft) real-time C++ software, including a custom mathematical library for matrix and vector operations, to support dynamic constraint handling and adaptive motion behaviors. • Built robust calibration tools and procedures, improving system accuracy and repeatability for academic-industrial research collaboration. • Supported early-stage productization through applied research and iterative prototyping, laying the groundwork for potential clinical applications. • Contributed to dissemination of findings through academic publications and presentations; assisted in lab instruction and mentorship of engineering students.


Education

EAE Business School

Executive MBA, Business Administration and Management, General

2021 - 2023

1 year 11 months

Universitat Politècnica de Catalunya

Industrial Engineering, Mechatronics, Robotics, and Automation Engineering


Licenses & certifications

Productboard for new makers

Issued: Jun 2025

Certified by Productboard

Generative AI for Product Managers

Issued: Jun 2025

Certified by IBM

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