
Joan C.
Sales Director
5 recommendations
Salary / Daily rate
5 people recommend
Madrid, Spain
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Commercial and consulting leader with 12+ years in sales and business development, 5+ years in consulting and digital transformation, and 7+ years leading commercial and cross-functional teams. Experience driving enterprise growth, CRM transformation, and strategic partnerships across international markets. Proven track record managing large-scale Salesforce and commerce programmes, generating multimillion-euro pipelines, and leading stakeholder alignment across complex organisations. Combines consulting, sales, and operational execution with a pragmatic, results-driven approach.
Work experience
Sales Director
36NORTH LLC
May 2025 - Present
1 year 6 months
Ballymacrown, Spain, Co. Cork, Ireland
Driving business development and strategic partnerships for a technical-creative studio delivering show design, motion graphics, and immersive AV experiences for hospitality, nightlife, and live entertainment venues. Leading commercial growth initiatives across Europe and international markets.
animaDrone - Founder
animaDronFreelance
Apr 2015 - Present
11 years 7 months
Ballymacrown, Spain, Co. Cork, Ireland
• Entrepreneurial founder of a pioneering drone services company established in 2015. • Provided comprehensive drone solutions to diverse industries, including time-lapses, hyper-lapses, event coverage, construction projects follow up. • Pioneered drone applications for construction monitoring, rescue operations, and other innovative use cases.
Consulting Manager / Customer Success Lead — Accenture Song
Accenture Song
Oct 2021 - May 2025
3 years 8 months
Madrid, Spain
• Led cross-functional IT and CRM transformation initiatives across Retail and Telco environments, supporting global platforms, operational stability, and user adoption across multiple markets. • Managed stakeholder relationships and business requirements end-to-end, ensuring smooth delivery, strong user experience, and high customer satisfaction. • Supported the rollout and stabilization of a global e-commerce platform operating in 13 countries, coordinating phased launches, incident resolution, and post-launch support. • Led international teams across Spain, UK, and India, aligning technical delivery with business needs in agile environments (Jira, ServiceNow, SAFe). • Drove Salesforce Sales, Service, and Marketing transformation initiatives for enterprise Telco accounts, focusing on adoption, training, process improvement, and change management. • Led CRM adoption and rollout programs impacting internal sales teams, partner networks, and service operations, supporting over 1,500 users. • Collaborated closely with business and operational teams to improve workflows, platform usability, and customer-facing processes. • Contributed to platform evolution initiatives including loyalty program applications and digital customer experience improvements.
Enterprise Account Manager / Customer Success
SEIDOR
Feb 2019 - Oct 2021
2 years 9 months
Madrid Area, Spain
• Owned client relationships from discovery and implementation through ongoing account growth and customer retention. • Delivered upselling and cross-selling initiatives focused on Salesforce consulting services, CRM improvements, and platform expansion opportunities. • Provided functional support and advisory services to customers using Salesforce CRM solutions, ensuring alignment between business needs and platform capabilities. • Generated €1M+ Salesforce project pipeline while maintaining long-term enterprise account relationships.
Business Development - Iberia
Salesforce
Jan 2017 - Mar 2019
2 years 3 months
Dublin, Ireland
• Generated an average monthly pipeline of ~€250K through outbound enterprise prospecting and strategic account engagement. • Maintained 40+ outbound calls daily while consistently qualifying 10–12 new opportunities per month. • Closed 8+ deals monthly and achieved top performer recognition during consecutive quarters. • Developed strong C-level relationships across construction, professional services, hospitality, and general industry accounts.
Expedia Group
Sep 2010 - Jan 2017
6 years 5 months
Madrid Area, Spain
Southern Europe Programme Operations Lead – Global Business Development
Apr 2014 - Jan 2017
2 years 10 months
Madrid Area, Spain
• Supported partners through onboarding, operational growth, API integrations, and long-term relationship management. • Acted as a Partner Success lead, helping clients increase marketplace visibility, improve operational performance, and grow listings within the HomeAway ecosystem. • Delivered partner care initiatives through training, operational guidance, reporting, and strategic support. • Managed a network of 13+ strategic partners across Southern Europe.
FRBO (For Rent by Owner) Iberia Sales Team Leader
Apr 2013 - May 2014
1 year 2 months
Madrid Area, Spain
• Built and managed one of the early Spanish-market sales teams for HomeAway. • Designed sales training programmes, reporting dashboards, and performance tracking systems in Salesforce. • Drove lead generation and customer acquisition initiatives supporting rapid FRBO business growth.
roperty Manager Account Executive / Customer Success
Sep 2010 - May 2013
2 years 9 months
London, UK
• Helped establish HomeAway’s commercial presence in the Spanish market through direct acquisition of property managers and hospitality accounts. • Consistently exceeded sales targets while supporting business growth across the vacation rental sector.
SAP Project & Consultants Recruiter (Spain & LatAM)
K2 Partnering Solutions
Feb 2010 - Aug 2010
7 months
London, UK
• Results-driven Account Executive with a proven track record of generating sales opportunities and delivering value to clients in the technology industry. • Successfully sourced and qualified SAP projects through targeted outbound sales efforts. • Leveraged a vast candidate database to identify and match qualified consultants with project requirements. • Achieved consistent results in generating new business and expanding the consultant network. Demonstrated exceptional work ethic and ability to handle a high-volume workload.
Real Estate Broker
Freelance Contractor
Jan 2006 - Jan 2010
4 years 1 month
Carabobo Area, Venezuela
Enterprise BDR
Sofos
Oct 2003 - May 2006
2 years 8 months
Carabobo Area, Venezuela
SofOS
Education
thePower
Programa ThepowerMBA, Business Expert - Gestión y Administración de Empresas
2020 - 2021
1 year 1 month
Universidad Tecnológica del Centro (UNITEC)
Marketing Management BA Honours Degree; Business and Management BA Honours Degree, Business & Management
2006 - 2009
3 years 1 month
Grade: Bachelor Degree
Philosophies of Quality Management (Kaizen, Six Sigma, Benchmarking, etc.). Throughout both my university degrees, I took this additional course (lasting approximately 720 hours). This gave me the basis for developing my strong managerial strategies.
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Bachelor's degree, Business Administration and Management, General
1998 - 2001
3 years 1 month
Licenses & certifications
Salesforce Certified Associate
Issued: Jan 2024
Salesforce Certified Sales Cloud Consultant
Issued: Jan 2023
Salesforce Certified Administrator (SCA)
Issued: Jan 2023
ThePowerMBA
Issued: Dec 2020
Comunicar con eficacia y persuasión
Issued: Nov 2017