Joan C.

Sales Director

5 recommendations

Salary / Daily rate

5 people recommend

Madrid, Spain

Freelance, open to permanent contract

Skills

Business DevelopmentSalesforceNegotiationServiceNowLead GenerationProcess ImprovementTalent ManagementCustomer SuccessCRMSales OpsEmailingTableauCustomer ServiceForecastingJiraCustomer CareGoogle AdsManagement ConsultingChange Management

Languages

Spanish (Native)English (Fluent)Italian

Recommended by

Robert Jackson

Airbnb

Senior Market Manager

Recommended on 11 october 2018

Piergiorgio Di Giacomo

Google

Fraud Defense Specialist Customer Engineer

Recommended on 06 november 2016

Jorge López

Sofos

Chief Digital Officer

Recommended on 11 march 2010

And 2 other people

About me

Intro

Commercial and consulting leader with 12+ years in sales and business development, 5+ years in consulting and digital transformation, and 7+ years leading commercial and cross-functional teams. Experience driving enterprise growth, CRM transformation, and strategic partnerships across international markets. Proven track record managing large-scale Salesforce and commerce programmes, generating multimillion-euro pipelines, and leading stakeholder alignment across complex organisations. Combines consulting, sales, and operational execution with a pragmatic, results-driven approach.

Links

Work experience

Sales Director

36NORTH LLC

May 2025 - Present

1 year 6 months

Ballymacrown, Spain, Co. Cork, Ireland

Driving business development and strategic partnerships for a technical-creative studio delivering show design, motion graphics, and immersive AV experiences for hospitality, nightlife, and live entertainment venues. Leading commercial growth initiatives across Europe and international markets.

animaDrone - Founder

animaDronFreelance

Apr 2015 - Present

11 years 7 months

Ballymacrown, Spain, Co. Cork, Ireland

• Entrepreneurial founder of a pioneering drone services company established in 2015. • Provided comprehensive drone solutions to diverse industries, including time-lapses, hyper-lapses, event coverage, construction projects follow up. • Pioneered drone applications for construction monitoring, rescue operations, and other innovative use cases.

Consulting Manager / Customer Success Lead — Accenture Song

Accenture Song

Oct 2021 - May 2025

3 years 8 months

Madrid, Spain

• Led cross-functional IT and CRM transformation initiatives across Retail and Telco environments, supporting global platforms, operational stability, and user adoption across multiple markets. • Managed stakeholder relationships and business requirements end-to-end, ensuring smooth delivery, strong user experience, and high customer satisfaction. • Supported the rollout and stabilization of a global e-commerce platform operating in 13 countries, coordinating phased launches, incident resolution, and post-launch support. • Led international teams across Spain, UK, and India, aligning technical delivery with business needs in agile environments (Jira, ServiceNow, SAFe). • Drove Salesforce Sales, Service, and Marketing transformation initiatives for enterprise Telco accounts, focusing on adoption, training, process improvement, and change management. • Led CRM adoption and rollout programs impacting internal sales teams, partner networks, and service operations, supporting over 1,500 users. • Collaborated closely with business and operational teams to improve workflows, platform usability, and customer-facing processes. • Contributed to platform evolution initiatives including loyalty program applications and digital customer experience improvements.

Enterprise Account Manager / Customer Success

SEIDOR

Feb 2019 - Oct 2021

2 years 9 months

Madrid Area, Spain

• Owned client relationships from discovery and implementation through ongoing account growth and customer retention. • Delivered upselling and cross-selling initiatives focused on Salesforce consulting services, CRM improvements, and platform expansion opportunities. • Provided functional support and advisory services to customers using Salesforce CRM solutions, ensuring alignment between business needs and platform capabilities. • Generated €1M+ Salesforce project pipeline while maintaining long-term enterprise account relationships.

Business Development - Iberia

Salesforce

Jan 2017 - Mar 2019

2 years 3 months

Dublin, Ireland

• Generated an average monthly pipeline of ~€250K through outbound enterprise prospecting and strategic account engagement. • Maintained 40+ outbound calls daily while consistently qualifying 10–12 new opportunities per month. • Closed 8+ deals monthly and achieved top performer recognition during consecutive quarters. • Developed strong C-level relationships across construction, professional services, hospitality, and general industry accounts.

Expedia Group

Sep 2010 - Jan 2017

6 years 5 months

Madrid Area, Spain

Southern Europe Programme Operations Lead – Global Business Development

Apr 2014 - Jan 2017

2 years 10 months

Madrid Area, Spain

• Supported partners through onboarding, operational growth, API integrations, and long-term relationship management. • Acted as a Partner Success lead, helping clients increase marketplace visibility, improve operational performance, and grow listings within the HomeAway ecosystem. • Delivered partner care initiatives through training, operational guidance, reporting, and strategic support. • Managed a network of 13+ strategic partners across Southern Europe.

FRBO (For Rent by Owner) Iberia Sales Team Leader

Apr 2013 - May 2014

1 year 2 months

Madrid Area, Spain

• Built and managed one of the early Spanish-market sales teams for HomeAway. • Designed sales training programmes, reporting dashboards, and performance tracking systems in Salesforce. • Drove lead generation and customer acquisition initiatives supporting rapid FRBO business growth.

roperty Manager Account Executive / Customer Success

Sep 2010 - May 2013

2 years 9 months

London, UK

• Helped establish HomeAway’s commercial presence in the Spanish market through direct acquisition of property managers and hospitality accounts. • Consistently exceeded sales targets while supporting business growth across the vacation rental sector.

SAP Project & Consultants Recruiter (Spain & LatAM)

K2 Partnering Solutions

Feb 2010 - Aug 2010

7 months

London, UK

• Results-driven Account Executive with a proven track record of generating sales opportunities and delivering value to clients in the technology industry. • Successfully sourced and qualified SAP projects through targeted outbound sales efforts. • Leveraged a vast candidate database to identify and match qualified consultants with project requirements. • Achieved consistent results in generating new business and expanding the consultant network. Demonstrated exceptional work ethic and ability to handle a high-volume workload.

Real Estate Broker

Freelance Contractor

Jan 2006 - Jan 2010

4 years 1 month

Carabobo Area, Venezuela

Enterprise BDR

Sofos

Oct 2003 - May 2006

2 years 8 months

Carabobo Area, Venezuela

SofOS


Education

thePower

Programa ThepowerMBA, Business Expert - Gestión y Administración de Empresas

2020 - 2021

1 year 1 month

Universidad Tecnológica del Centro (UNITEC)

Marketing Management BA Honours Degree; Business and Management BA Honours Degree, Business & Management

2006 - 2009

3 years 1 month

Grade: Bachelor Degree

Philosophies of Quality Management (Kaizen, Six Sigma, Benchmarking, etc.). Throughout both my university degrees, I took this additional course (lasting approximately 720 hours). This gave me the basis for developing my strong managerial strategies.

–

Bachelor's degree, Business Administration and Management, General

1998 - 2001

3 years 1 month


Licenses & certifications

Salesforce Certified Associate

Issued: Jan 2024

Certified by Accenture Song

Salesforce Certified Sales Cloud Consultant

Issued: Jan 2023

Certified by Accenture Song

Salesforce Certified Administrator (SCA)

Issued: Jan 2023

Certified by Accenture Song

ThePowerMBA

Issued: Dec 2020

Certified by thePower

Comunicar con eficacia y persuasión

Issued: Nov 2017

Certified by IESE Business School

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