Joanna DENIS 🎯
Senior Product Analyst | Analytics & CRO
Salaire / Taux journalier
Paris, France
Freelance
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Introduction
Freelance Analytics Consultant with 8+ years driving data-informed decisions for e-commerce and startups. Led product analytics at Back Market (15 markets), managed +€150k analytics implementations, and taught web analytics at HETIC. Expert in GA, Adobe Analytics, Amplitude, and AB testing—delivering CRO strategies, tracking audits, and actionable insights to boost conversion and ROI.
Expérience de travail
Freelance Analytics / Web Analyst / Product analyst / CRO
SelfFreelance
nov. 2022 - Présent
4 ans
Bordeaux, France
Freelance based in Paris & Bordeaux - Supporting product and sales teams: ad hoc analysis, KPI definition and reporting configuration, CRO strategy implementation and deployment. - Collaboration with technical teams: migration projects and implementation of analytics tools on several markets, creation of tracking specs to enrich our analysis tools. • Services : ---------Core Analytics--------- Digital analytics tool implementation Tag Management System configuration Tracking Audit GDPR compliance --------CRO Services--------- AB testing tool configuration CRO roadmap Iteration Design Workshop ---------Data management & Data acculturation--------- Workshops Digital analytics tool handover & training Data project management Reporting ---------On-demand analysis--------- Ad hoc analysis User behavior analysis Quanti - Quali Analysis • Tools : - Google Analytics - Google Tag Manager - Adobe Analytics - Piano Analytics (ex. AT Internet) - Amplitude Analytics - AB Tasty - Statsig - Databricks - Snowflakes
Back Market
mai 2019 - mai 2022
3 ans 1 mois
Paris, France
Lead Product Analyst
mars 2020 - mai 2022
2 ans 3 mois
Paris, France
In charge of recruiting and creating a team of 3 Product Analysts support 7 feature teams. Scope : Backmarket sites and apps in Europe and the USA ( 15 markets) . AD HOC AND CRO ANALYSIS - Comparative analysis of conversion impact versus incremental revenue for the launch of new features on the sites (multirisk insurance, service fees, phone resale, new payment methods). - Implementation and deployment of the CRO strategy by squad / business unit: support for product managers and design teams: user research, quali-quantity studies, optimization of micro-services, definition and deployment of the AB test roadmap, etc. ANALYTICS AND DATA PROJECTS -- - Tracking and analytics: co-construction in collaboration with the tech teams of a standardized datalayer for all analytics tools. Migration of AB Testing tool (AB Tasty) to Cloudbees (AB test server side tool).
Management of various projects of implementation and optimization of tracking. - Data projects : Implementation of the Amplitude Analytics deployment project in collaboration with the tech and product teams. MANAGEMENT -- Recruiting and managing a team of three product analysts. - Set up an internal career plan for product analysts. - Define team objectives and scopes for each analyst, in relation to the product roadmap and the growth of the product team. - Conducting a tender for the implementation of Amplitude Analytics (+150k annual budget)
Product Analyst
mai 2019 - mars 2020
11 mois
Paris, France
As part of Back Market's growth, I joined the start-up's product team. Objectives: include user behavior data in product decisions, develop and implement a CRO strategy and support the Head of Product, Product Owners and business teams in their decision making and monitoring of their KPIs. ANALYTICS -- Implement AB Testing process in collaboration with the product teams. Tagging plan development, implementation and tracking optimization. Set up of monitoring reports in collaboration with internal customers (product teams, sales teams, and top management) Training of teams in analytical usages tools and reports. AD-HOC ANALYSIS -- Performing ad hoc analysis, recommendations and follow-up of optimization actions - Back Market purchase tunnel, product sheet, adding selection functionality on product sheets and listings. DATAS PROJECTS -- Management of Google analytics data migration project to Snowflakes in collaboration with the data engineers.
Professor of Web Analytics at HETIC, Neoma Business School Paris
janv. 2017 - déc. 2021
5 ans
Paris, France
Analytics & Conversion Consultant
Accenture Song
janv. 2018 - mai 2019
1 an 5 mois
Paris Area, France
ANALYSES AD-HOC - Client "retail" - Optimisation la performance business des contenus dans une optique de rationalisation des coûts de production. => Médaille ARGENT Prix de l’Innovation Marketing / Digitale - 13e Nuit de l’Adetem 2018 Réalisation de l’ensemble de l’analyse quantitative, estimation de la représentativité de l’échantillon à analyser. - Client luxe - Analyse de la performance de l’outil 3D de personnalisation e-commerce : identifier les typologies d’utilisateurs, analyser les points de frictions, emission de recommandations. - Client automobile : Analyse comparative des performances des marchés d'une région sur la complétion des leadforms : analyse des parcours UX, des performances relatives à la stratégie d’acquisition, prise en compte des spécificités propres à chaque marché. ANALYTICS - Migration Adobe Analytics vers Google 360 : accompagnement des équipes opérationnelles dans la mise en place de workflow de reportings. - Production de dashboards automatisés et mise en place de définition des KPI/métriques associés - Réalisation d'analyses ad hoc, recommandations et suivi des actions d’optimisations. - Implémentations : Plan de taggages, configurations GA/GTM, data check. - Data Quality x Observe Point : Monitoring de la qualité et la fiabilité du tracking, mise en place de système d'alerte remontée des données . Clients : automobile, luxe, grande distribution Outils : Google Analytics 360, Adobe Analytics, Content Square, Observe Point, Google Tag Manager
Web analyst junior
Fnac.com
mai 2016 - déc. 2017
1 an 8 mois
Web analyst at Fnac.com, 3rd french e-commerce in unique visitors. - Work with Adobe Analytics - Collaboration with Marketing and Commerce teams to understand tracking requirements. - Develop tagging strategies to capture multichannel performance and goals on website and applis. - Work closely with UX teams to prioritize features and determine KPIs to measure features's effectiveness to improve the conversion. - Manage multiple short-term and long term projects simultaneously, under changing and challenging constraints - Ad hoc analysis on customers experience, behaviors, and use cases.
E-commerce assistant internship
Chacun Son Café (Coffees and automatics coffee machines e-commerce retailer)
juil. 2015 - déc. 2015
6 mois
Paris 1er
- Co management marketing and commercial plan - Work closely with web agency and others providers for the new website redesign - Analyze and identify key insights in relation to overall objectives of maximizing Marketing ROI - Implement testing strategies, providing feedback of results (A/B tests, Merchandising planner) - Newsletter integration and implement Google analytics tracking
UX Design & front-end development internship
Carfully
juil. 2014 - oct. 2014
4 mois
User experience’s optimization on the new platform Wireframes and prototypes HTML / CSS integration & Ruby on Rails Project management : Agile methods
Assistant & Radio Operator
France Télévisions
août 2012 - oct. 2012
3 mois
Martinique, NS B0E 1K0, Canada
Organization of quizzes and partner relations Telephone operator auditors
Education assistant
Education Nationale
août 2010 - oct. 2012
2 ans 3 mois
RĂ©gion de Paris, France
Management of the pupils Follow-up and absences management
Formation
HETIC
Expert in Digital Communication Engineering - certified Level I recognized by the French state., Web analytics, E-marketing, e-commerce, digital art, web design, web development
2012 - 2017
6 ans
My 5 years of formation at HETIC mixes three inseparable domains : the technologies, creation and business management. This inmost mixture allows me to acquire a strong operational versatility. HETIC was the first school in France to offer a 5 year training program dedicated to careers in the Internet. Alumni have gone on to become analytics consultants, e-marketing project managers, web designers, and digital art directors.
Pierre and Marie Curie University
Bachelor in earth sciences, Earth Sciences, geotechnologies, civil engineering
2007 - 2011
5 ans
The objective of this Bachelor's degree in earth sciences is to offer a robust multidisciplinary basic formation in biology, in its various disciplines: biochemistry, ecology, genetics, biology and animal physiology, biology and vegetable physiology, microbiology, immunology, cellular biology, molecular biology, biology of the development. According to the chosen cursus, this formation in earth sciences was associated with a formation in another discipline: geosciences and geotechnology.
Agricultural High school - Saint Germain en Laye France
Scientific degree in Agronomy, Territory & Citizenship
2006 - 2007
2 ans
- Un enseignement général commun à tous les baccalauréats S. - La discipline de la spécialité : Biologie Agronomie et Développement Durable (BADD). - Une option obligatoire : Territoire et Citoyenneté (TC). Elle propose l’étude d’un territoire rural par les sciences et les sciences sociales.
Licences et certifications
Google Analytics Certification
Délivré le : janv. 2023
AB Tasty Certification Exam
Délivré le : janv. 2018
ContentSquare Client Certification
Délivré le : nov. 2017