Joanna Rateau
CRM & Marketing Automation | Salesforce MC
Salaire / Taux journalier
Barcelone, Espagne
Freelance, ouvert au CDI
À distance uniquement
Expertises
Langues
À propos
Introduction
Expert in CRM and Marketing Automation with 9+ years of experience designing data-driven customer journeys that convert, engage and retain. Specialized in Salesforce Marketing Cloud, but also experienced with other CRM platforms (HubSpot, Braze, Klaviyo). I combine strategic vision and hands-on execution (SQL, Ampscript, automation workflows) to drive measurable impact.
Expérience de travail
CRM manager
Exoticca
mars 2020 - janv. 2025
4 ans 11 mois
Barcelone, Espagne
• Led full CRM lifecycle strategy (onboarding, activation, retention, reactivation) across B2C and B2B in multiple markets and channels (email, SMS, app, web). • Designed and optimized multi-channel campaigns (Email, SMS, App, Web), leveraging segmentation, behavioral targeting, and personalization to enhance the customer journey ⟶ Led migration to Salesforce Marketing Cloud and scaled the CRM database from 50K to 650K while maintaining strong deliverability and engagement (20%+ open rate, 2% CTR, <0.2% unsubscribe) ⟶ Improved conversion rate by 8% through lead assignment automation (<24h), and tailored promotional campaigns. ⟶ Delivered +15% uplift in repeat purchases YOY and enhanced brand reputation (4.5/5 on Trustpilot & Google) • Partnered with Product, Data, Sales, and IT teams in an agile environment to execute cross-functional projects that boosted customer experience and LTV • Produced weekly performance dashboards and insights, enabling data-driven decision-making and continuous optimization of lifecycle program
Weekendesk
janv. 2015 - mars 2020
5 ans 3 mois
Barcelone, Espagne
CRM project manager
juil. 2017 - mars 2020
2 ans 9 mois
Barcelone, Espagne
• Built smart, data-driven and CVR booster campaigns: cart abandonment, product retargeting with personalized recommendations • Redesigned entire transactional flow • Led Tinyclues (AI-driven targeting) rollout: POC to full launch, improved campaign precision and reduced marketing pressure • Created dashboards for campaigns KPIs, A/B tests, deliverability, and customer knowledge
Campaign manager
juil. 2015 - juil. 2017
2 ans 1 mois
Paris, France
• Own end-to-end campaign execution across multiple countries (brief to performance analysis) (email, SMS) • Improved segmentation and deliverability for higher engagement • Developed acquisition tracking and ROI by source
CRM assistant
janv. 2015 - juil. 2015
7 mois
Paris, France
• Newsletters: particpation to the planning, production (content creation, traduction management, concerned teams coordination), segmentation & newsletters performance • Acquisition : partner relationship management, email integration in the database, profitability monitoring
Formation
ESCE International Business School
Master's degree
2010 - 2015
6 ans
La Salle - Passy Buzenval
French "baccalauréat"
2006 - 2010
5 ans