Joanne Saint-Clair

As a freelance designer collaborating with Hitech BizDev, I worked on a client project combining UX/UI design and marketing activities. I conducted a comprehensive website audit and produced a detailed UX audit report with actionable recommendations to improve user experience, structure, and overall performance. I also designed marketing materials such as flyers and PowerPoint presentations to support business development. In addition, I provided branding recommendations, contributed to logo redesign, and developed brand guidelines to ensure visual consistency. On the marketing side, I built a targeted prospect list and created email marketing content to support lead generation and outreach campaigns.

I designed sales support materials, including the company’s business cards, ensuring a consistent and professional brand identity. I was also responsible for the design and development of the company’s corporate website, focusing on creating a clear, user-friendly interface aligned with the brand’s image and business objectives.

During my four-month internship at Itech BizDev, a French company specializing in business development consulting and information systems, I worked as a UX/UI Designer and Digital Marketing Assistant under the supervision of Christiane Yao. In this role, I developed key skills in product design by analyzing client needs and collaborating with the manager to propose tailored solutions. I also contributed to product management activities, supporting the identification of user needs, as well as the deployment and continuous improvement of digital products and services. Alongside this, I created impactful visual materials and presentation supports. On the marketing side, I managed and planned social media content, while proposing creative ideas to enhance brand visibility and engagement. I also worked with tools such as Brevo and HubSpot for email campaigns, and LinkedIn Sales Navigator for lead generation. Additionally, I strengthened my design skills using tools like Figma and Canva.