Joël Gaudeul

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

- C-Level / Executive coaching - Advisory on Marketing, Sales, Operations - Tech Stack architecture and CRM optimization (HubSpot) - Candidate assessment - Strategy review

In charge of driving members revenue and operations for the #1 Startup & VCs association in Europe. My role is an enabler for the whole team, part CRO, part COO. • Support Management: setting up ticketing system, support process, SLAs • Customer Success: implementing playbooks (onboarding, activation, renewal, antichurn, win back), training the team, monitoring performance (activities, NPS, renewal rate, portfolio, ARR) • Growth and Acquisition: ensuring sourcing, managing inbound and outbound campaigns, leveraging events and communications milestones. • Information Systems & Operations: delivering a new back office (from conception to delivery), rationalizing tools, renegotiating suppliers' contracts, defining/documenting/implementing/monitoring new processes. Achievements: ▪ Increased volume of accounts worked by the team by x5 ▪ Increased Customer Success team productivity by 109% ▪ Increased Customer activation 60% ▪ Deployed ticketing system, NPS, Customer Success playbooks, new pricing, attribution system, data management in only one quarter

Leading the Marketing Team for Mention, part of Mynewsdesk a 35m€ SaaS company providing Social Media Management & PR solutions. • Expand marketing scope beyond lead generation • Develop PR and build strategic partnership with agencies • Structure marketing team and process • Initiated Product Marketing • Optimize acquisition, engagement and delight. • Participate in the leadership team (Executive Committee) and business strategy Achievements: • Increased organic traffic by 33% YoY (with 100k+ visitors/month) • Increased lead gen by ~20% YoY • Improved inbound conversion ratio to Opps by 56%

Ulule is the first crowdfunding website in Europe and the only one to operate in six different languages with three different payment systems, allowing for wide promotion of projects to a French, European or International audience. • Structure Marketing (new role within the organization) and evangelize teams • Manage growth marketing and acquisition campaigns (budget allocation, targeting, messaging) Display, RTB, SEO / inbound Marketing, remarketing/retargeting, SEA, SMA, Affiliate program, Partnerships. • Manage CRM, activation and retention campaigns • Set up tracking plan and tagging (Google Tag Manager, Big Query) • Develop CRO strategy with A/B testing, marketing automation and nurturing (HubSpot) • Manage communications through PR, Branding and Content • Launch the first offline campaign for Ulule (billboards) • Define guidelines and support subsidiaries (Canada, Belgium, Netherlands, Italy, Spain)

Consulting in various industries. Area of expertise: Operations Management (Production, Design, Digital, Innovation) and Marketing (Brand Management, Product Management, Online Marketing, Social Media, Operational Marketing). Latest projects: Video Game Startup: • Reinforce Product Design (incl. documentation) • Define project scope and evaluate cost/resources • Launch RFPs for outsourcing and find partners to develop the product • Define Product Marketing • Prepare Marketing Plan (Social Media, Community Management, Acquisition) • Contribute to the Business Plan in view of raising funds Fintech / Crowdlending / Crowdfunding: • Operations management • Product Management (incl. product marketing) • Growth strategy • Process refactoring

In charge of Marketing and Operations for a promising Fintech (crowdfunding/crowdlending). • Structure operations, implement processes and define priorities • Define the products and technical (R&D) roadmaps • Set up Customer Success and Customer Support • Optimize resource management and team organization • Manage growth marketing and acquisition campaigns (budget allocation, targeting, messaging): SEO, SEA, Affiliates Program, Partnerships, Growth Hacking. • Manage communications through PR, Branding and Content • Part of a successful series A funding round