
Joel Gonçalves
CRM and Automation Specialist
Salary / Daily rate
Barcelona, Spain
Freelance
Skills
About me
Intro
Email, Automation and CRM Specialist with proven expertise in marketing platforms and data-driven campaign optimization. Currently implementing email security measures and conversion-focused automation at Bytetravel, with previous success managing multi-brand CRM strategies for OneCasino and Entain. Specialized in Salesforce Marketing Cloud, lifecycle marketing, and A/B testing to boost engagement and retention for your business.
Work experience
Email and Automation Specialist
Bytetravel S.A
Apr 2024 - Present
2 years 7 months
Barcelona, Spain
Working for the different projects of ByteTravel, my responsabilities include: - testing, choosing and overseeing the integration of the email marketing platform that best suits our company; - making sure that our email comply with the Yahoo and Google email requirements of 2024; - implementing important measures for email security such as DMARC reports; - creating new email layouts and content for both marketing and non marketing emails; - creating and testing email journeys so send out transactional emails; - doing A/B and A/B/C testing to find what fits best to our public and brings more conversions; - creating and launching newsletters.
CRM Specialist
One Casino
Jun 2023 - Mar 2024
10 months
Barcelona, Spain
As a CRM Specialist for OneCasino, my job is to extract data from our platforms, structure it and analyze it. Follow up on core KPIs to ensure we meet targets. Recommend courses of action to improve those KPIs that need it. Research our markets to find improvement points. Handle part of our integration with Fast Track.
Entain
Apr 2021 - May 2023
2 years 2 months
Barcelona, Spain
CRM Gaming Executive
Jun 2021 - May 2023
2 years
Barcelona, Spain
Casino gaming Executive for the brands: Sportingbet, Betboo, and Bwin for the Brazilian market. Responsibilities: - the creation of promotions for users in different lifecycles; - Content creation for those same promotions as well as the technical part behind it; - responsible for the increase in the number of actives; - responsible for the retention of players; - responsible for the content to be correctly translated to Portuguese at all times on the three brands; - the creation of communication and sending those communications to players; - responsible for three different products on these brands: casino, bingo, and poker.
Customer Service Agent
Apr 2021 - Jul 2021
4 months
Barcelona, Spain
Customer service agent for the brands: Sportingbet, Betboo and Bwin for the Brazilian market. Responsabilities: - e-mail handling; - assisting users with payments, site features, bonuses, promotions and more; - inboud chat handling.
Customer Service Agent
Konecta
Nov 2020 - Mar 2021
5 months
Barcelona, Spain
Customer service agent for ZARA HOME for European and UK markets. Responsabilities: - Inbound and outbound calls; - Order management; - Inbound chats; - carrier investigations.
Language Data Analyst
TransPerfect
Sep 2020 - Dec 2020
4 months
Barcelona, Spain
- Daily use of Excel and Word. - Understand TransPerfect quality standards and make sure they are upheld to meet the client´s expectations. - Analyze data in the language in question and identify potential inaccuracies and inconsistencies in the sources provided to amend transcripts accordingly. - Transcription, linguistic modeling, grading, data labeling and data classifications. - External research to ensure anything appearing in the files is labeled and spelled correctly. - Collaborate with our testing and engineering team. - Assist with recurring issues and test features. - Complete all other tasks that are deemed appropriate for the role and assigned by the manager/supervisor.
Maitre D at The Grill by Thomas Keller - Encore
Seabourn Cruise Line
Feb 2020 - Jul 2020
6 months
Seattle, WA, USA
- Responsibilities: In charge of the specialty restaurant “The Grill by Thomas Keller”. Providing training to the team in collaboration with the Sommelier and the Chef. Maintenance of the restaurant, requisition of items for service, manage the vacation rotation of waiters to ensure the team is consistent. Maintain a consistency in the standards for our guest satisfaction. Providing support to the other outlets during the day. After Covid-19 made its impact in the cruise industry by leaving us without guests, I am currently in charge of providing trainings to the whole restaurant team. These trainings range from: the company itself and its culture; steps of service on all the different outlets; training with our order taking system; food knowledge trainings and wine.
Seabourn Cruise Line
Aug 2015 - Dec 2019
4 years 5 months
Seabourn Talent Ambassador
Feb 2016 - Dec 2019
3 years 11 months
Seabourn brand Ambassador for the Portuguese market. - Responsibilities: Research and definition of the Portuguese market Participation at European job fairs Opening of agreements with hotel schools and universities Coordination and organization of recruitment events on board. Communication to successful candidates all required documentation Support candidates on land and on board follow up. - Achievements: 2000+ profiles sourced and shortlisted 700+ candidates interviewed (hotel entry level and line managers). 100+ selected talents. 1 week training in Belgium by company's VPs and corporate management.
Maitre D at The Grill by Thomas Keller - Sojourn
Apr 2018 - Oct 2019
1 year 7 months
Seattle, WA, USA
- Responsibilities: In charge of the specialty restaurant “The Grill by Thomas Keller”. Providing training to the team in collaboration with the Sommelier and the Chef. Maintenance of the restaurant, requisition of items for service, manage the vacation rotation of waiters to ensure the team is consistent. Maintain a consistency in the standards for our guest satisfaction. Providing support to the other outlets during the day. - Achievements: Managed to achieve a consistent guest satisfaction for over a year. Achieved a consistent high level service of standard. Achieved a steady rotation of waiters. Got waiters chosen for their next step into the company and chosen for a Napa Valley training trip.
Senior Waiter
Aug 2015 - May 2018
2 years 10 months
Grande Seattle e Região, Estados Unidos
- Food, drinks and wine service; - Preparing mis en place for lunch and dinner service; - Reseting tables for next guests; - Currently working on Thomas Keller ( 3 Michelin Star Chef) restaurant onboard Seabourn Quest; - Front Man/Captain (in charge of a station) on any of the outlets onboard the vessel; - Providing 6 stars world class service to each and every guest.
Waiter
Disney Cruise Line
May 2013 - Mar 2015
1 year 11 months
Orlando, FL, USA
- Food, drinks and wine service; - Providing excellence service; - Preparing mis en place for breakfast, lunch and dinner service; - Reseting tables for second seating. - Working long hours under a lot of pressure; - Worked in Italian Fine dining restaurant "PALO" onboard the Disney Fantasy.
Waiter
Restaurante "Chico do Porto"
Apr 2012 - May 2013
1 year 2 months
Porto Alto, 32631 Xinzo de Limia, Ourense, Spain
- Food, drinks and wine service; - Getting payments from costumers; - Preparing mis en place for lunch and dinner service; - Reseting tables for next guests; - Also in charge of preparing cheese and desserts for the day.
Waiter
Restaurante "O Lagar"
Feb 2011 - Mar 2012
1 year 2 months
2135 Samora Correia, Portugal
- Food, drinks and wine service; - Getting payments from costumers; - Preparing mis en place for lunch and dinner service; - Reseting tables for next guests; - In charge of the dining room team and counting the cash at the end of lunch and dinner service.
Waiter
Restaurante "A Torre"
Aug 2010 - Jan 2011
6 months
Porto Alto, 32631 Xinzo de Limia, Ourense, Spain
- Food, drinks and wine service; - Getting payments from costumers; - Preparing mis en place for lunch and dinner service; - Reseting tables for next guests.
Education
Wine & Spirit Education Trust
WSET level 1, Wine
2019 - 2019
1 month
Wine & Spirit Education Trust
WSET level 2, Wine & Spirits
2019 - 2019
1 month
Licenses & certifications
Braze Certified Practitioner
Issued: Apr 2025