Joelle Rizk

Support companies in implementing their digital strategy, analytics, and data collection - Responsible for website tagging and performance in the banking sector (auditing the existing setup, ensuring the proper functioning of analytics tools, optimizing, and creating reports) - Project Manager for the development of a centralized digital platform for an international cosmetics brand (defining project specifications, conducting quantitative studies, and creating a framework)

- Business Analyst and Product Owner of data capture - Business Owner targeting & segmentation - Managing Salesforce Marketing Cloud profiling and targeting

Customer Experience & Data Collection Expert (Stellantis, Séphora, L'Oréal, BGL) - Definition of the data collection strategy (KPI) and management of the digital data for global and multi-brand groups - Configuration, implementation, and administration of tag management and digital analytics tools - Data exploitation to address business and marketing challenges for brands - Customer experience monitoring and digital performance analysis across all channels (campaigns, etc.) - Reporting and digital analytics coaching (app & web)

Helping clients with site-centric data collection, A/B testing and analysis for optimization (Bioderma, Crédit Agricole, JouéCLub, Sport2000) - Defining business team needs - Defining KPIs and data collection strategy, and configuring analytics tools - Creating tagging plans and dashboards - Conducting comprehensive studies: user journeys, campaign performance, conversion funnels

Conducting international studies related to brands and their communications within the Brand & Communication entity - Conducting post-advertising tests, tracking brand awareness and image, and framing studies - Identifying growth drivers for a brand and developing an action plan - Daily client relationship management and supervision of personnel in back and middle office roles - Project management and coordination of various national and international service providers

- Promotion and launch of new tax services, project monitoring, and presentation of results - Coordinating the implementation of the new organizational structure of the Tax Administration - Preparation of technical assistance projects for international organizations (IMF, EU, World Bank)