Johann Juste

I own the acquisition-to-retention funnel end-to-end: Paid acquisition — built and ran Google Ads & LinkedIn Ads campaigns to drive qualified subscriptions. CRM & Sales Ops — set up and structured the CRM on Attio: pipeline, lifecycle stages, and reporting to give the team a clean view of the funnel. Lifecycle & email — designed lifecycle email flows to activate and convert trials/leads. Data & LTV — built LTV modeling to guide acquisition spend and prioritize the highest-value segments. A full-funnel engagement: strategy, hands-on execution, and the data layer connecting acquisition to revenue.

Ran a UX/UI audit of the e-commerce experience and delivered wireframes to improve the customer journey and conversion path — identifying friction points across key pages and redesigning flows to lift on-site conversion.

Guestadom is a short-term rental property-management company (conciergerie). I led paid acquisition across Google Ads and Meta on two distinct funnels — B2C owner acquisition and B2B concierge recruitment. Rebuilt the Google Ads account from scratch: 7 campaigns structured by zone and objective. Fixed tracking and conversions (reactivated Google conversion tracking: 0 → 66 conversions in one week), then moved Search to smart bidding (Maximize Conversions). Restructured Meta and launched new B2C and B2B lead-generation campaigns. Switch-month results: 574 contacts generated, weekly leads up from 95 to 208, global CPL down to €28 (−10%), 5 clients signed — including a 275% ROI on the DOM-TOM segment.

Strategic and operational support for Allô Louis, a start-up in home assistance for seniors, on their digital acquisition. Meta Ads (Facebook & Instagram): 216+ leads at an average €6.5 CPL, 260,000+ reach. Performance: €0.25 average CPC, 3.9% CTR, conversion rate lifted through creative iteration and A/B testing. Launched and monitored Google Ads to grow branded and local-search visibility. Structured the campaign-management process and delivered acquisition recommendations.

As the global leader in capsule coffee, NESCAFÉ Dolce Gusto is innovating in e-commerce to deliver a seamless and high-performing omnichannel experience. My role as Webshop Manager included: E-commerce management and commercial animation : Defined and executed the commercial animation plan, tracked strategic KPIs (orders, revenue, capsule and machine sales), drove continuous sales optimization while managing a defined budget. Multichannel traffic acquisition strategy : Designed and deployed acquisition levers across SEA (Google Ads), SEO (on-site and off-site optimization), and Social Media Ads (Meta, LinkedIn) to drive qualified traffic and boost conversion rates. Performance analysis and growth strategy : Delivered regular reporting, analyzed customer journeys, activated new growth levers, conducted A/B tests, and optimized ROI. UX roadmap and web optimization : Oversaw the continuous improvement of the e-commerce website with UX enhancements, new feature rollouts, and proactive maintenance to ensure a top-tier user experience. Cross-functional coordination : Collaborated closely with internal teams (logistics, IT, CRM, data, communication, finance) and agency partners to streamline operations and execute marketing initiatives effectively. Product launch management : Led the digital launch of the innovative NEO Caffè machine, in coordination with French and global market teams.

Arkose&co is a company specialising in the climbing and wellness sector, combining sport, fashion and catering. With innovative climbing gyms, sustainable clothing and eco-responsible catering areas, Arkose offers a complete and committed experience. My duties at Arkose&co as Digital Marketing Manager : - e-merchandising strategy 🛍️: Definition and activation of online sales strategies for e-commerce sites, to optimise user journeys and maximise sales. - Development of the Arkose e-commerce site 💻: Launch of the new site with sales growth of +20% after roll-out. - WordPress & WooCommerce management: Full WordPress website management, including the Snap online shop via WooCommerce for managing products, orders and customer returns. - Landing page design 🌍: Development of high-performance landing pages for specific campaigns, optimised for SEO and conversion. - Cross-brand marketing automation: Creation and implementation of automated scenarios for email campaigns, sending over 2.5 million emails ✉️ to increase customer engagement. - Supervision of digital acquisition campaigns 🚀: Management of Meta Ads and Google Ads campaigns with partner agencies, to maximise visibility and lead acquisition. - SEO and content creation 📝: Regular production of blog articles to improve natural referencing and boost user engagement. - Management of multi-brand objectives 🎯: Achievement of KPIs for 3 brands with distinct universes (climbing, fashion and travel), with constant adaptation of strategies to their specific needs. - Management of 2 work-study students 🎓: Coordination of day-to-day tasks, training and management of cross-functional projects.

Lulu dans ma rue is a Paris-based social start-up that is reinventing small everyday services (plumbing, DIY, gardening, etc.) by relying on a network of local service providers known as the Lulus. Its model is based on local mutual aid and digital technology, with a strong focus on social innovation and conviviality. As Growth Marketing Manager, I played a central role in developing and implementing digital strategies to support the company's growth. My missions at Lulu dans ma rue : - Digital acquisition strategy on social networks (Meta Ads): Management of advertising campaigns with a monthly budget of around €10k 💸. Optimising campaigns to generate qualified leads and increase brand awareness. - Search Engine Marketing (SEO & SEA): Supervision of a freelancer for the operational management of the SEA, and creation of SEO content (blog articles, site optimisation) to improve natural referencing 📝. - Marketing automation set-up: Implementing automated workflows for onboarding customers and service providers (Lulus), ensuring a fluid and personalised user experience ⚙️. - Email marketing: Creation, design and sending of over 500,000 emails to nurture leads and build customer loyalty 🎯. - Budget management: Supervision of the annual digital marketing budget of around €150k, ensuring optimum allocation of resources 💼. - Design of advertising creatives: Design of advertising visuals and management of creative assets to support campaigns on the various platforms 📊. These assignments enabled me to directly contribute to the growth and digitisation of Lulu dans ma rue, boosting its visibility and improving the engagement of its users and service providers.

Business France is the national agency responsible for supporting the internationalisation of the French economy. It helps companies expand abroad and attracts foreign investment to France. Through its services, Business France supports thousands of French companies in their export strategy, with specific programmes for sectors such as wines and spirits, technology and industry. My tasks at Business France as CRO Manager : - Conversion optimisation 🛠️: Using Kameleoon and Google Optimize to run A/B tests on specific landing pages. These tests aimed to increase the conversion rate of pages dedicated to export and investment programmes. - Management of WordPress sites 🌐: Creation of new pages, optimisation of UX and site design, to improve engagement and navigation for platform users, particularly in the export and wine & spirits sectors. - CRM management & email marketing campaigns 📧: Controlling marketing emails and creating workflows to automate campaigns aimed at different customer segments, with the aim of optimising lead acquisition and retention. - Creation of analytical reports 📊: Development of quarterly and monthly reports based on AT Analytics and other internal data to assess the performance of Business France sites and challenge lead generation. These reports were used to optimise future campaigns and adjust acquisition strategies. These assignments enabled me to maximise the visibility and effectiveness of Business France's digital platforms, while actively contributing to improving the agency's acquisition and conversion strategy.

Make.org is a participatory platform dedicated to citizen democracy, enabling citizens to propose, vote on, and collaborate on social and political initiatives. As Digital Marketing Manager, I helped to boost user engagement on the platform while optimising visibility campaigns to maximise the impact of citizen initiatives. My assignments at Make.org : - Digital acquisition strategy: Development and deployment of acquisition campaigns on Meta Ads, Google Ads, and LinkedIn Ads to attract new users and encourage them to take part in citizen consultations. - SEO & Content Marketing: Optimising natural referencing by creating engaging content (blog articles, dedicated pages), while improving the visibility of the platform's actions. - Email marketing campaign management 📧: Designing and sending weekly newsletters, to build loyalty and re-engage existing users, using marketing automation tools (Mailchimp, then Sendinblue). - Performance analysis 📊: Monitoring of digital campaign KPIs and drafting of weekly reports, to optimise performance and adjust strategies in real-time. - Cross-team collaboration 🤝 : Working closely with the communications team to ensure consistency of messages and maximise the impact of citizen actions carried out by Make.org. Over the past few months, I've been able to make an active contribution to the growth of the Make.org community, while optimising engagement around the democratic consultations.