johann ouaki

Senior Brand & Communications Consultant

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Expertises

Stratégie de marque

Langues

AnglaisFrançais

À propos

Introduction

Marketing & brand strategist with 15+ years driving growth for top-tier companies like BNP Paribas, L'Oréal, and Coinhouse. Founder of AI-powered marketing platform Mika, ex-CMO with proven expertise in Web3, rebranding, and 360° communication strategies. I help brands unlock their potential through innovative marketing solutions and strategic guidance.

Liens

Expérience de travail

Founder

Mika

mars 2024 - Présent

2 ans 8 mois

Paris, France

Rapide, intuitive et sans prompt Mika vous accompagne au quotidien pour débloquer le potentiel de votre marque. Exécutez n'importe quelle action marketing ou communication en quelques clics, même sans connaissance métier, même sans technique.

Chief Marketing Officer

123 Investment Managers

mai 2023 - mars 2024

11 mois

Paris, France

360° marketing & communication oversight across the group’s brands

Conseiller Strategie auprès de la Direction

Adan

févr. 2023 - mai 2023

4 mois

Paris, France

L’ADAN, l’Association pour le Développement des Actifs Numériques, est la première association européenne pour les professionnels des crypto-actifs. Mission d’accompagnement de la Direction dans la stratégie de l’association.

Coinhouse

déc. 2021 - mars 2023

1 an 4 mois

Paris, France

VP Brand & Communications

déc. 2021 - mars 2023

1 an 4 mois

Paris, France

Change management (tripling of staff) • People: recruitment and management of an 10 people team • Strategy: European 360° marketing and communication strategy definition and implantation • Organisation: annual budget management // cross-department organizational process definition and management // KPI’s set up and analysis Brand and communication (B2C, B2B, B2B2C) • Rebranding: global project management: platform, identity and implementation • 360° actions: advertising, PR, partnerships, events, content, editorial & social media, employer brand, internal, corporate and crisis communication • Coinhouse.com: website management: experience, content and performance Web3 & crypto offer • Investment: Offer and products range redefining • Web3: global offer defining: NFTs management, metavers settlement, tokenization ...

Head of Brand & Communications

déc. 2021 - août 2022

9 mois

Paris, France

Build and manage the brand Coinhouse with a 360° communication and make everyone benefit from the crypto-revolution in Europe. In charge of the brand management and communication: visuel and verbal identity, website, advertising, PR, editorial content and social media, event, corporate branding, internal communication, crisis communication ...

Founder - CEO

SOTØ

sept. 2016 - déc. 2021

5 ans 4 mois

Paris, France

Communication and training agency (www.soto.works) Consulting: brand and communication strategy Training: public speaking, storytelling, speech design Public speaking: future of work, consumers trends, brand content Jan. 2018 - Author of the book "Tu vas aimer être freelance" (you gonna love work as a freelancer) SOTØ was launch as a services platform for freelancers, the company became a consulting agency for brands with freelancers teams. A fully independent agency with full idenpendent workers.

Independent

janv. 2009 - déc. 2021

13 ans

Coach

sept. 2014 - déc. 2021

7 ans 4 mois

Public speaking and media training Train C-level executives in their speech design and in the art of public speaking in front of any kind of audience: employees, journalists...

Brand strategy consultant

janv. 2009 - déc. 2016

8 ans

Paris, France

Consulting Brand strategy, messaging and communication strategy Creation Copywriting, naming, wording guidelines Workshop Design thinking workshops Some clients BNP PARISBAS, Citroën, Coca-Cola, Figaret Paris, Ekibio, France Tc, idMacif, Kraft food, La Française, Paylib', PwC, Primonial, NORGE, L'Oréal, Pagesjaunes, Sodexo, SNCF, TVG, Total, Velib', VINCI

TV Host

CNEWS

sept. 2016 - mars 2017

7 mois

Paris, France

French TV host for "L'Hebdo de l'Éco" show (the economy weekly). Entrepreneurship, economy, new markets analysis and businessman interviews

TV Host

i24news

juin 2013 - déc. 2014

1 an 7 mois

Tel-Aviv, Israël

Daily host of the French TV show #Economy #Consumers #Social Trends

Strategy and concepts Director

Playgrnd

juil. 2011 - juil. 2013

2 ans 1 mois

Paris, France

Digital and brand content agency In charge of strategy and creation work supervision.


Formation

Université Paris Dauphine - PSL

MASTER II PROFESSIONNEL (208)

2005 - 2006

2 ans

University of Paris I: Panthéon-Sorbonne

MAÎTRISE DES SCIENCES DE GESTION (MSG)

2003 - 2005

3 ans

University of Paris I: Panthéon-Sorbonne

DEUG

2001 - 2003

3 ans

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