
johann ouaki
Senior Brand & Communications Consultant
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Marketing & brand strategist with 15+ years driving growth for top-tier companies like BNP Paribas, L'Oréal, and Coinhouse. Founder of AI-powered marketing platform Mika, ex-CMO with proven expertise in Web3, rebranding, and 360° communication strategies. I help brands unlock their potential through innovative marketing solutions and strategic guidance.
Expérience de travail
Founder
Mika
mars 2024 - Présent
2 ans 8 mois
Paris, France
Rapide, intuitive et sans prompt Mika vous accompagne au quotidien pour débloquer le potentiel de votre marque. Exécutez n'importe quelle action marketing ou communication en quelques clics, même sans connaissance métier, même sans technique.
Chief Marketing Officer
123 Investment Managers
mai 2023 - mars 2024
11 mois
Paris, France
360° marketing & communication oversight across the group’s brands
Conseiller Strategie auprès de la Direction
Adan
févr. 2023 - mai 2023
4 mois
Paris, France
L’ADAN, l’Association pour le Développement des Actifs Numériques, est la première association européenne pour les professionnels des crypto-actifs. Mission d’accompagnement de la Direction dans la stratégie de l’association.
Coinhouse
déc. 2021 - mars 2023
1 an 4 mois
Paris, France
VP Brand & Communications
déc. 2021 - mars 2023
1 an 4 mois
Paris, France
Change management (tripling of staff) • People: recruitment and management of an 10 people team • Strategy: European 360° marketing and communication strategy definition and implantation • Organisation: annual budget management // cross-department organizational process definition and management // KPI’s set up and analysis Brand and communication (B2C, B2B, B2B2C) • Rebranding: global project management: platform, identity and implementation • 360° actions: advertising, PR, partnerships, events, content, editorial & social media, employer brand, internal, corporate and crisis communication • Coinhouse.com: website management: experience, content and performance Web3 & crypto offer • Investment: Offer and products range redefining • Web3: global offer defining: NFTs management, metavers settlement, tokenization ...
Head of Brand & Communications
déc. 2021 - août 2022
9 mois
Paris, France
Build and manage the brand Coinhouse with a 360° communication and make everyone benefit from the crypto-revolution in Europe. In charge of the brand management and communication: visuel and verbal identity, website, advertising, PR, editorial content and social media, event, corporate branding, internal communication, crisis communication ...
Founder - CEO
SOTØ
sept. 2016 - déc. 2021
5 ans 4 mois
Paris, France
Communication and training agency (www.soto.works) Consulting: brand and communication strategy Training: public speaking, storytelling, speech design Public speaking: future of work, consumers trends, brand content Jan. 2018 - Author of the book "Tu vas aimer être freelance" (you gonna love work as a freelancer) SOTØ was launch as a services platform for freelancers, the company became a consulting agency for brands with freelancers teams. A fully independent agency with full idenpendent workers.
Independent
janv. 2009 - déc. 2021
13 ans
Coach
sept. 2014 - déc. 2021
7 ans 4 mois
Public speaking and media training Train C-level executives in their speech design and in the art of public speaking in front of any kind of audience: employees, journalists...
Brand strategy consultant
janv. 2009 - déc. 2016
8 ans
Paris, France
Consulting Brand strategy, messaging and communication strategy Creation Copywriting, naming, wording guidelines Workshop Design thinking workshops Some clients BNP PARISBAS, Citroën, Coca-Cola, Figaret Paris, Ekibio, France Tc, idMacif, Kraft food, La Française, Paylib', PwC, Primonial, NORGE, L'Oréal, Pagesjaunes, Sodexo, SNCF, TVG, Total, Velib', VINCI
TV Host
CNEWS
sept. 2016 - mars 2017
7 mois
Paris, France
French TV host for "L'Hebdo de l'Éco" show (the economy weekly). Entrepreneurship, economy, new markets analysis and businessman interviews
TV Host
i24news
juin 2013 - déc. 2014
1 an 7 mois
Tel-Aviv, Israël
Daily host of the French TV show #Economy #Consumers #Social Trends
Strategy and concepts Director
Playgrnd
juil. 2011 - juil. 2013
2 ans 1 mois
Paris, France
Digital and brand content agency In charge of strategy and creation work supervision.
Formation
Université Paris Dauphine - PSL
MASTER II PROFESSIONNEL (208)
2005 - 2006
2 ans
University of Paris I: Panthéon-Sorbonne
MAÎTRISE DES SCIENCES DE GESTION (MSG)
2003 - 2005
3 ans
University of Paris I: Panthéon-Sorbonne
DEUG
2001 - 2003
3 ans