Johanna Mimoun

Building from scratch the french marketing department, including hiring and managing the team. Full ownership of the Marketing strategy to increase brand awareness and lead generation with all tracked KPIS through all marketing channels: top in person events (Vivatech, Partners' flagship events etc... ), 1st party events, digital campaigns, content creation etc.... Strong co-marketing strategy with IT publishers to increase marketing budget and create win win lead generation campaigns.

Leading the corp paid, owned and earned marketing strategy to increase brand awareness, purchase intent, leadgen and usage of Lectra Saas solutions for fashion industry professionals. I am managing the corp team, daily liaise with sales, CSM and regions to ensure consistency, align objectives and monitor operational deployment.

Drive Paid, Owned and Earned marketing strategy to increase brand awareness, purchase intent, leadgen and usage of Sinch solutions dedicated to marketers. Focusing on digital campaign tactics and PR to generate leads. Creating and managing the 1st ever Sinch Awards to generate more usage and earned media, co-partnering with WhatsApp. Organizing 3rd party venue to gain more attractivity to generate leads.

Marketing manager for healthcare, education, central & local gov and NPO verticals

Drive Paid, Owned and Earned media plans to increase brand awareness, purchase intent, leadgen and usage of Microsoft 365 solutions Collaborate closely with Product Marketing managers to set up and execute marketing plans with third parties and inhoused shared services. Set up and monitor key metrics, KPIs and paid media campaign performances and operate as an expert on Modern Marketing capabilities and Marketing Automation

Bringing digital transformation within Philips Healthsystems France with trainings, new roles, and processes. Working closely with each product marketing manager and each business group to create and deploy appropriate consistent digital marketing strategies and set up digital KPIs Working closely with sales team strengthen the links and enable co-hosted and organized events with prestigious hospitals and healthcare professionals: APHP, CHU Rouen, HCL, CHRU Nancy, Sos Médecins to drive awareness and consideration amongst Healthcare IT Decision makers and healthcare professionals. Roll out campaigns, through CRM in house tool (Eloqua), Linkedin advertising and social selling solutions, Twitter advertising solutions, monitoring and measuring each campaign's return on investment, management of Philips Twitter and Linkedin handles through Sprinklr, driving and partnering Philips' media digital agency Management of www.philips.fr/healthcare : SEO, SEA, content management

Launch of AIG France’s first B2C product targeting women through a dedicated website: - building up a fully transactional and responsive designed website as well as setting up a digital marketing strategy aiming at generating leads and sales. - working closely with offline business unit as well as the telemarketing business unit - weekly report to the EMEA Head of digital in London with monthly profit and loss analysis for each marketing channel. - building up AIG B2C website aigdirect.fr dedicated to travel insurance

http://www.direct-energie.com : first disruptive energy provider in France that created online subscription : - building the website from scratch together with creative agency, inhoused IT team, marketing and legal - recruitment and optimization of the Affiliate programme - search engine marketing (SEA / SEA) - CRM and PRM campaigns - online reputation management - daily analysis with a special focus on KPIs