Johanna Magdalena

Development and Maintenance: - Design and implementation of responsive front-end components, including integration of backend services. - Identification of bugs, conducting bug fixes, and optimizing application performance. - Creation and maintenance of unit and E2E tests. - Adherence to web standards and best practices. - Refactoring of existing code base to improve code quality and maintainability. Design and UI/UX: - Design of modern and user-friendly UI/UX elements, including wireframes/mockups or prototypes. - Conducting user research and gathering user feedback for continuous improvement of the user experience.

Scrum Master for 8 people Developing Uberbot (Built-In Support ChatBot)

- Guide to Evaluating the Feasibility of Test Ideas - Consulting on setting up activities in Adobe Target - Support in interpreting data/reports in Adobe Target and Adobe Analytics - Troubleshooting and debugging

- Owning the end-to-end development process and deliverables from a design and technical perspective - Work closely with business teams to develop campaign strategy, use cases, and technical requirements. - Presenting work to peers, product teams and executive leadership - Develop high quality scalable and maintainable solutions. - Collaborate with creative teams to prototype and validate concepts for client pitches

- Creation of prototypes in Figma, which are adjusted or discarded based on user tests - Design creation for new applications according to modern standards and CI-style guide specifications, with a focus on mobile - Development of prototypes using HTML, CSS, JavaScript - User-centric support and assistance in concept development - Design workshops, creation of hypotheses and content - User research, conducting and evaluating user interviews - Working with A/B testing tools - Prompt engineering for integrating ChatGPT into prototypes

- Markets: Germany, Poland, Netherlands, Austria - Tools: Google Analytics, Google Tag Manager, Mouseflow, Kameleoon, Figma, Jira, Confluence - Initiation of hypothesis-driven A/B tests, quantitative analyses, and further development of testing methods - Planning and execution of data-driven optimization of the Customer Journey - Comprehensive CR (Conversion Rate) reporting for dedicated areas of responsibility, as well as CR monitoring following the implementation of test variants and reporting of segments such as marketing channel, customer type, or product categories - Support for other departments in CRO (Conversion Rate Optimization) improvement (e.g., Online Marketing, Purchasing, Content Management) and integration of findings - UX & Content Audits, creation of wireframes in Figma, gender research - Close collaboration with other CRO managers, Product Owners, UX/UI Designers, and Business Stakeholders in setting up, prioritizing, and implementing the CRO strategy, as well as supporting Product Owners in the continuous improvement of their products and the UX/UI team in enhancing the User Journey - Active design and implementation of the internal CRO roadmap and responsibility for the implementation of measures in a specific area of the CRO - Design and optimization of customer acquisition processes, such as landing pages for acquisition channels and their content

- Tools: Adobe Target, Adobe Analytics, usertesting.com, GitHub, Adobe XD, Jira, Confluence - Scrum Master - Team: Reader Growth Squad EMEA -Collaboration with data management and data science teams to support analysis and measurements for custom website experiences - Development of new testing ideas (Content & UX Design), test management in Jira - Creation of hypotheses, roadmap planning and adjustment, coordination with the release team - Writing, translating, proofreading of content - Development of the Country Similarity Index, visualization using d3.js - Development (HTML, CSS, JavaScript) of around 250 A/B tests - Creation of User Journey Reviews - Web development (HTML/CSS/JavaScript, internal JS library) - Adherence to design, production, and engineering guidelines - Creation and management of A/B tests and personalization activities - Ensuring timely execution of tests - Quality Assurance

- Web design using Adobe XD and development with Webflow/Wordpress - Development of marketing concepts, internal marketing - Development and leading of client workshops and scoping sessions - Social Media Marketing, designing social media posts - Video editing, audio adjustments with Adobe Premiere Pro - Video concepts and cost estimation for production - Creation and management of concept presentations - Writing and proofreading text

- Web design and development for 38 mayoral, city council, and municipal council candidates for the 2020 local elections - SEO for 38 mayoral, city council, and municipal council candidates for the 2020 local election - Writing content for candidate profiles - Designing a magazine in InDesign, editorial work (content & photos) for the magazine, updating the website for the magazine - Planning "Music Night 2019", event management, assisting in the opening of a restaurant