johanna zuber

Pilotage et optimisation des dispositifs web Analyse des KPIs, structuration des contenus d’aide à la vente et coordination transverse (métiers / IT / communication) pour renforcer l’engagement des équipes commerciales.

CMO4you.biz – Growth Marketing & Digital Consulting Helping startups, scale-ups, and enterprises (B2B & B2C) accelerate growth through marketing, digital transformation, and MarTech optimization. Expertise & Services ✅ Marketing & Communication Strategy – Branding, positioning, content & performance marketing ✅ Digital Transformation & Growth Strategy – Customer acquisition, retention & engagement ✅ MarTech & CRM Leadership – Product ownership, implementation, and optimization of marketing technologies ✅ Omnichannel Customer Journeys – Email marketing, automation, and data-driven personalization Digital Project Director / PMO 🔹 Product Owner – Marketing Automation (SFMC, Pardot, HubSpot) 🔹 Salesforce Marketing Cloud Implementation & Management 🔹 Customer Journey Strategies (Journey Builder, omnichannel engagement) 🔹 Team Recruitment & Management 🔹 User Training & Change Management 🔹 Strategic Optimization & Agile Methodology Key Projects & Clients • CNPF – Salesforce Marketing Cloud implementation & onboarding • Kedge Business School – Email marketing strategy & SFMC support • Project Management for various Salesforce clients Industries Served Tech, SaaS, Retail, Luxury, Media, Fintech, Construction, DTC Clients & Projects ✔ MarTech & SaaS – CRM & automation strategies for B2B & B2C solutions ✔ Media & Publishing – Digital strategy & audience engagement for online platforms ✔ E-commerce & DTC – Growth marketing & conversion rate optimization ✔ Fintech & Real Estate – CRM implementation & omnichannel marketing strategies Notable Clients BNP Cardif, Zeweed, Eqlos, CNPF, Kedge Business School Let’s discuss how I can help you scale your marketing & digital growth!

Define, structure, and lead the global marketing, CRM, communication, and digital strategy for a high-end concierge service, catering to premium banking clients and luxury partners. ✅ Luxury & Premium Positioning – Develop tailored marketing strategies that enhance exclusivity and prestige ✅ High-Net-Worth Client Engagement – Design and implement personalized CRM programs to elevate customer experience and loyalty ✅ Strategic Partnerships with Banks – Collaborate with leading financial institutions to optimize their premium cardholder benefits ✅ Omnichannel Communication & Digital Excellence – Drive digital transformation, content strategies, and performance marketing to strengthen brand presence

Part of the Pluxee global digital performance team - Sodexo spinoff as of Jan 2024 CRM, digital and marketing automation orchestration: -Roadmap definition and alignment with IT and business strategy in the carveout context -Roll out of omnichannel MarTech solutions globally with IT and local teams: web, mobile, push, email. -Ecommerce, promotion, loyalty and branding programs -Up skill and performance management of local marketing teams -Change management et digital transformation

Regional Marketing Manager, Southern Europe, ExactTarget Marketing Cloud Strategic and field marketing management for Salesforce Marketing Cloud business unit: ExactTarget (digital marketing platform), Radian6 and Buddy Media (social media management) A salesforce.com company since July 2013, Salesforce Marketing Cloud brings together ExactTarget and the leading social marketing solutions—Radian6, Buddy Media, and Social.com—to form the world’s most powerful 1:1 digital marketing platform. Salesforce Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into commercial applications of social networking through acquisition. As of 2015, it is one of the largest American cloud computing companies with a market capitalization of $40 billion,[6] although the company has never turned a profit since its inception in 1999. It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index.

ExactTarget French office opening: Employee #2 in France -Marketing strategy implementation >Brand awareness >Pipeline -Operational management >Events >Digital & Social >Content >Vendors ExactTarget is a Global SaaS Leader in Cross-Channel Interactive Marketing. ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email , mobile, social media, and websites . ExactTarget's powerful suite of integrated applications enable marketers to plan, automate, deliver, and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales, and improve return on marketing investment A salesforce.com company since July 2013, Salesforce Marketing Cloud brings together ExactTarget and the leading social marketing solutions—Radian6, Buddy Media, and Social.com—to form the world’s most powerful 1:1 digital marketing platform.

Marketing, events and PR for Western Europe -Operationnal Marketing : ● Media plan ● Events ● Leads Generation ● Collateral localization : Brochure, datasheet, whitepaper ● CRM -Communication : ● PR, press release, case study, ● Media coverage ● Website updates www.solidworks.fr -Channel marketing : ● Channel management (VAR), market studies ● Leads management ● Reporting, sales meetings ● Incentives