Johannie De Sousa

Within Accenture Song’s Data division, acted as Lead Digital Analytics for a community of consultants — overseeing onboarding, recruitment, team enablement, training programs, staffing follow-up and contribution to business proposals. In parallel, led a two-year full-time assignment for a major European streaming platform as Analytics Manager, with the following responsibilities: • Conducted benchmarks, POCs, and recommendations for an agnostic server-side data collection solution • Deployed Tealium EventStream across ~60 digital platforms • Oversaw Analytics & Adtech projects (audits, enhancements, issue resolution) • Collaborated with C-level stakeholders to define the analytics collection strategy and governance, and to assess and select the new data solution • Positioned the analytics offering for clients within a forward-looking and pre-sales context (RFPs) • Coordinated with technical teams to manage operations and progressively deploy product components per client • Supported product teams in defining tracking for new features, conducting user journey analyses, and preparing data architecture • Partnered with data teams to integrate analytics data into BI pipelines for dashboarding and advanced analysis • Utilized project management tools: Target Process, Confluence, Airtable Tech environment: Tealium EventStream, Google Analytics, Piano Analytics, eStat Streaming, Salesforce Marketing Cloud, Snowplow Industry: Video streaming

Senior Web Analytics Consultant within the Data practice, supporting major clients on a wide range of data and analytics challenges. Assignments covered: • Analytics and tracking topics (tagging plans, web & app implementations, GA4 migration) • Broader data-related initiatives such as GDPR compliance, data governance, and analytics tool audits & benchmarks • Support for marketing and product teams in defining KPIs and leveraging data for business performance Key contributions: • Defined measurement frameworks and analytics scopes aligned with business goals • Drafted and managed complex tagging plans across web and mobile environments • Conducted technical and functional audits of existing analytics setups • Benchmarked analytics solutions and provided recommendations • Managed advanced configuration of analytics and TMS tools • Produced tailored reports and dashboards • Simplified data concepts and trained non-technical stakeholders • Contributed to CRO initiatives (user journey analyses, optimization recommendations, A/B testing) Tech environment: Google Analytics, Google Tag Manager, Commanders Act, Looker Studio, ContentSquare, Didomi, Axeptio, Matomo, AB Tasty, Optimize, Appsflyer Industries: Automotive, Food & Beverage, E-commerce

Analytics support for websites : * KPIs definition according to business challenges * Web analytics & TMS audit * Google Analytics 360 integration * Advanced settings on Google Tag Manager, including GDPR compliance * Dashboarding with Data Studio Clients : Groupe Pierre & Vacances - Center Parcs / Estée Lauder Companies / Accor Hôtels / FFF / Dalkia / Mido Watches (Swatch)

Clients : BMW / MINI / Motorrad / Fast Retailing (Comptoir des Cotonniers, Uniqlo, Princesse Tam Tam) / Air Transat / Eurosport / 5 à Sec Tracking tools Adservers : DoubleClick, Sizmek, WCM Viewability tools : Meetrics, MOAT, Comscore Mobile app attribution : Appsflyer Web Analytics : Google Analytics, Adobe Analytics TMS : Google Tag Manager (GTM), Data Tag Manager (DTM)

* Missions de Digital Campaign Manager * Formations Tracking dispensées à l'ensemble des collaborateurs du groupe Dentsu Aegis Network * Formations proposées aux clients du groupe * Création de contenu et des outils de formation * Veille permanente sur les outils de la mesure digitale web et mobile Clients : Opel France / BMW / MINI / Motorrad

* Programmation, mise en ligne et suivi des campagnes Display et Mobile multi-leviers * Suivi statistique et optimisations (gestion de la diffusion et de la performance en fonction des KPIs) * Mesure de l’efficacité publicitaire via la production de bilans de campagne Clients : Picard / MAAF / Hygena / Groupe BPI / Petit Bateau / Tommy Hilfiger / Calvin Klein