John Vÿ

Co-founder and Creative Director of a hybrid studio focused on digital product design, interface design, and frontend development. I work on the design and development of web applications using React and Next.js, combining art direction, UX/UI design, and frontend engineering. My role spans the entire product lifecycle, from interface design to implementation, with a strong focus on aligning creative vision, user experience, and technical execution. Areas of focus: - Frontend development (React, Next.js, TypeScript) - UX/UI design for web applications - Design systems and component architecture - Art direction and digital visual identity - Collaboration with product teams and developers - End-to-end digital product design and delivery Clients : Atelier Scriptorium / Studio Adore / SeventhSwan / LaFamilyVan / MarieJanine / Studio Octopus / Solutions+ / Az-initiatys / Agence Komlo / Inxpress / So'auto [...]

Direction of an independent creative studio focused on visual identity, digital design, and web experiences. I support brands and companies in the design of identity systems (branding, art direction, editorial design), as well as in the creation of digital interfaces and experiences. My approach connects art direction, design systems thinking, and a strong understanding of technical constraints related to digital products. Areas of focus: - Visual identity and art direction - Branding and graphic systems - Web interface and digital experience design - Collaboration on frontend implementation - Consistency between brand identity and digital product Clients : Oxbow / Volcom / Crédit Agricole / Publicis Groupe / Onsit / E. Leclerc / Studio Octopus / Studio Palace / ElyksirParis / Tritiss’B / Boxingdays / Waagal / Cie Dorsa Barlow / Epopure / La Halle des Douves / Le Braise&Co. / Roc Hôtel / Trace / LeTruck [...]

Design of a modular frontend architecture based on a monorepo, with a package-based structure enabling multiple platforms to be built on a shared foundation. Implementation of a reusable UI kit to standardize components and improve interface consistency across products. The project also included an automation layer for platform generation using AI-based systems. Responsibilities: - Frontend architecture (monorepo, modular structure) - Implementation of a reusable UI kit - Component structuring and design system logic - UI consistency optimization across multiple products - Integration of constraints related to AI-driven platform generation

Development and improvement of online booking platforms for an innovative startup, with a strong focus on performance and user journey optimization. Worked on both frontend development and interface design to improve user flows and increase conversion rates through iterative improvements and A/B testing. Responsibilities: - Frontend development (React / web applications) - UX/UI design and interface improvements - User journey optimization - A/B testing and conversion analysis - Frontend performance optimization - Collaboration with product and engineering teams

Introduction to web development and fundamentals of HTML/CSS for Master’s students in Business & Communication. Guided students through the creation of practical projects, including building a CV website as part of their coursework. Focus areas: - Web development fundamentals (HTML5, CSS3) - Student mentoring and technical guidance - Hands-on project supervision - Introduction to web technologies and best practices

Introduction to web design and website creation using WordPress, focusing on basic UX/UI principles and content structure. Supported students in building a functional website as part of an introductory design and development workshop. Focus areas: - WordPress website creation - Basic UX/UI principles - Web design fundamentals - Student support and workshop facilitation

Co-founding and day-to-day management of a restaurant, combining operational responsibilities with visual communication and brand identity work. In addition to restaurant operations (management and service), I contributed to the brand’s visual identity and communication materials. Focus areas: - Business co-founding and operational management - Brand identity and visual communication - Graphic design for marketing materials - Customer experience and on-site operations - Multi-role responsibility in a small business environment

Internship with Printer's & Graphics designers Branding, Editorial design, Print and Paper utilities