
Johnny Waterschoot
Fractional CXO | Strategic Advisor | Helping Growth-Stage Founders Scale Execution & Revenue Engines | Growth Ops & GTM Strategy
Salary / Daily rate
Bruges, Belgium
Freelance, open to permanent contract
Skills
Languages
About me
Intro
With over three decades of experience in corporate and startup environments, I specialize in driving innovation, strategy, and accelerating growth. My leadership roles at EY, IMEC and Intel Capital have equipped me with a unique perspective on navigating complex landscapes and fostering startup ecosystems. Expertise spanning various industries, with a proven track record in: – Developing and implementing strategic business plans – Leading large-scale innovation projects – Mentoring startups and accelerating their growth – Navigating complex environments – Building and nurturing strategic partnerships – Managing teams and operational excellence Looking into leveraging my skills to drive organizational success and growth, I am always open to connecting with like-minded professionals and exploring new opportunities.
Work experience
Advisor
House of Boards
Jan 2026 - Present
10 months
Belgium, WI, USA
Strategy Advisor | Fractional CMO
The Collective Consulting
Dec 2024 - Present
1 year 11 months
Belgium, WI, USA
– Drive the company's growth by shaping its marketing strategy, identifying opportunities for market expansion, and strengthening its position as a leader in cybersecurity and managed services.
Senior Director
RevelX
Nov 2024 - Present
2 years
Belgium, WI, USA
– Lead efforts to expand RevelX's presence in Belgium by building client relationships and executing high-impact projects tailored to the needs of Belgian (and international) businesses.
Boardio Advisor & Ambassador defensetech, resilience and dual use
BOARDIO
Jul 2023 - Present
3 years 4 months
Belgium, WI, USA
– Focus on the moment as the ambassador for defensetech, resilience and dual use. – Ping me if you're an advisor in this industry or a scale-up looking for international growth.
Managing Director
Aesiris
Aug 2017 - Present
9 years 3 months
Belgium, WI, USA
– Unlock your organization's full potential with tailored consulting services designed to drive innovation, support startups, enhance marketing strategies, and inspire leadership. – Available for short or long term projects. – Innovation strategy / Business Development / Marketing / People Manager Entrepreneur
Mentor
Start it @kbc
Nov 2016 - Present
10 years
– Actively involved in mentoring young companies at Start it @KBC, Belgium's largest start-up community. – Role focuses on guiding these emerging businesses in developing robust go-to-market strategies and securing necessary investments.
School owner & head instructor
Fight2Survive - Krav Maga Defensive Tactics
Sep 2009 - Present
17 years 2 months
Bruges, Belgium
– Fight2Survive is one of the largest self-defense club in West-Flanders. – Offer self-defense classes, seminars, and teambuildings. – Trainings are based on Krav Maga, a practical and tactical system that teaches how to prevent, deal and overcome all kinds of violence and attacks.
School Owner
KMG - Krav Maga Global
Sep 2007 - Present
19 years 2 months
Bruges Area, Belgium
– Krav Maga is a practical and tactical system that teaches how to prevent, deal and overcome all kinds of violence and attacks. – Our club is a member of the Krav Maga Global organisation, and is one of the largest self-defense club in West-Flanders, by use of growth marketing tactics. – We offer self-defense classes, seminars, and teambuildings.
EY
Jan 2020 - Sep 2024
4 years 9 months
Europe West EY wavespace VentureSpace Lead
Jul 2021 - Sep 2024
3 years 3 months
– Specialized in equipping clients with optimal strategies for organizing and advancing their ventures. – Responsibilities included the creation and implementation of standardized processes tailored to ideate, incubate, and launch growth-oriented products, services, and businesses. – Actively facilitated client engagement through workshops, employing design thinking, lean startup, and agile methodologies to enhance project outcomes. – Leveraging extensive industry knowledge and strategic alliances, provided comprehensive support across all stages of the innovation journey. – Introduced clients to new capabilities, alongside a robust framework to swiftly develop, market, and scale innovative solutions. – Lead a multidisciplinary team in delivering innovative solutions for clients across Europe. – Spearhead strategic initiatives to enhance market positioning and operational efficiency. – Foster dynamic collaborations between startups and corporate clients, driving growth and innovation. – Manage high-impact projects and mentor emerging talent to accelerate their success. – Develop and implement comprehensive business strategies that align with client objectives and market trends.
wavespace™ Antwerp Lead | Associate Director
Jan 2020 - Sep 2024
4 years 9 months
Antwerp, Belgium
– Spearhead corporate innovation sessions within a global network of growth and innovation centers dedicated to helping businesses excel in the Transformative Age. – Provide creative, collaborative environments where multidisciplinary teams tackle the challenges and opportunities posed by disruptive technologies and evolving digital trends. – Strategically design and lead immersive workshops and experiences that position client teams for significant breakthroughs. – Specialize in fostering open innovation and facilitating dynamic collaborations between corporations and startups. – Guide projects through all stages of innovation—from ideation and concept development to prototyping, co-creation, and showcasing. – Clients benefit from tailored access to expert insights in open innovation, co-creation with startups and scale-ups, and specialized knowledge in technology and change management, ensuring they are equipped for success in today's rapidly changing market.
Project Management
imec
Oct 2016 - May 2018
1 year 8 months
Ghent, Belgium
– Project managing European innovation programs with open calls to fund innovative European startups. – Monitoring/coaching these startups through business support, business model clinics, focused workshops, living lab validation, and providing exposure to business communities, VCs and investors. – Managed accelerator projects focused on European startups in high-tech sectors. – Developed strategic frameworks to support startup growth and market entry. – Facilitated workshops and seminars to promote open innovation and collaborative strategies.
Project Management FIWARE
iMinds
Jan 2015 - Sep 2016
1 year 9 months
Ghent, Belgium
– Involved in project managing these acceleration projects, working on call management, and monitoring/coaching the selected projects. – Supported candidates in developing new innovative applications for their sector through business support, business model clinics, focused workshops and living lab validation, ensuring European exposure of the selected projects to potential business partners, target business communities, VCs and investors.
Intel Capital
Apr 2003 - May 2014
11 years 2 months
Marketing Manager EMEA
Apr 2007 - May 2014
7 years 2 months
– Responsible for all Intel Capital marketing actions in the wider EMEA region (Europe, Middle East, Africa). – Created and executed on the marketing plan, driving sponsorships, relations with the press and marketing programs to increase the image and visibility of Intel Capital in the region. – Responsible for all business development events from Intel Capital in EMEA, such as participation in industry events, speakerships, as well as the organization of the Intel Capital Technology Days. – In charge of Intel Capital's Technology Day programme in EMEA, orchestrating business development meetings between the startups in our portfolio and corporate customers (telco, automotive, banking and other sectors), resulting in additional business for out portfolio companies. – Drove a low cost, high impact speakership program increasing Intel Capital's image and visibility, including keynotes, panels and fireside chats at VC, PE, Startup events across the region. – Launched Intel Capital's Turkey office.
Corporate Events Manager
Apr 2003 - Apr 2007
4 years 1 month
– Coordinated Intel's presence at Industry Trade Shows and Intel events. – Led a team of internal colleagues and agencies for the whole event organisation, including communication around the events, the strategy of the events and the organization of trade show booths. – Organized EMEA IDF (Intel Developer Forum), Intel booths at Telecom World, Mobile World Congress, Gitex, and various other trade shows. – Organized Intel's REC (Retails Executive Conference) and consulted the local sales teams on their events.
Brand Leadership Initiatives Manager EMEA
Intel Capital
Jul 2002 - Mar 2003
9 months
– Worked on brand Leadership Initiatives for EMEA in the Intel Communications Group, creating the plans to increase brand visibility of Intel products across Europe.
Marketing Communications Manager
Intel
Jul 2001 - Jun 2002
1 year
– Drove the uptake of Intel networking products in the B2B segment.
Product Manager
Xircom
Nov 2000 - Jun 2001
8 months
– Product Manager REX Business Unit at Xircom Europe. Launched the REX product line in the EMEA region. – Customer marketeer, launching our Bluetooth product line in the European market. – After the acquisition of Xircom by Intel, took on the role of Product Manager for the Combo, modem products and Connection Kits.
Portal and Community Manager
Yucom
Sep 1999 - Nov 2000
1 year 3 months
– Responsibility to drive customers to use our services: drive intense usage of our portal, develop the user community and set up internet projects. – One of these projects was the YuFriends community, which was one of the first Belgian online interactive community building projects. – In order to increase our userbase, set up community development and user acquisition projects in cooperation with partners like Sony and De Morgen.
Senior Marketing Specialist
Xircom
Jul 1995 - Sep 1999
4 years 3 months
– Organising all events, print production and the European part of the Xircom Web Site. – Made sure that all product related materials including datasheets and brochures showcasing the Xircom products were created with the proper messaging, localised towards the European market.
Communications Assistant
Bull
Jan 1994 - Jul 1995
1 year 7 months
– Assisted the communication manager in all internal and external communication for Belgium. – In all fields of communications such as printed materials, newsletter, promotion, press, public relations and publicity, and some administrative tasks. – Organized all events, coordinating our participation in industry trade shows, seminars and manged other events like distributor meetings- including overall responsibility for organization, budget responsibility and staffing.
Education
Arteveldehogeschool
Bachelor, Communicatiemanagement, optie bedrijfscommunicatie
1990 - 1993
3 years 1 month
Heilige Maagdcollege
Wetenschappelijke B
1986 - 1989
3 years 1 month
Licenses & certifications
Online marketing: de juiste strategische kanalen voor mijn business
Issued: –
Bronze Level - Cyber Resilience: Basics
Issued: –
Innovatiemanagement: structuur in innovatie en productontwikkeling
Issued: –
Technology Entrepreneurship: Lab to Market
Issued: –
Projectmanagement: hoe pak ik dit gefaseerd aan? (waterfall-methode)
Issued: –