Johnson T.

As CTO at Verdon Voyages, I am responsible for the strategy and technical management of the company’s digital ecosystem. My main responsibilities include: 🔧 Website management: Updating content, optimizing for SEO, managing pages, and continuously improving user experience. 🛏️ PMS integration and management: Setting up and managing booking systems such as Beds24 and Booking.com, and coordinating with activity providers. 📬 CRM & marketing automation: Setting up email campaigns and automation workflows via Brevo. 💬 Digital customer support: Managing customer service through CRISP (chatbot and live chat), and improving AI-powered responses. 🛠️ Technical support: Troubleshooting and resolving technical issues related to our digital tools (website, CRM, PMS, AI, chatbot, etc.). I combine technical expertise, customer focus, and an innovative mindset to support the digital growth of Verdon Voyages in a fast-growing tourism environment.

Coordination with UX designer and digital marketing assistant for smooth project management. Creation of project brief and monitoring of all phases using Scrumban methodology. SEO optimization (content, tagging) with Screaming Frog, SEMrush, and Yoast SEO for improved online visibility. Design of ergonomic mockups to enhance user experience. Performance analysis with Google Analytics and implementation of corrective actions to maximize results. Tools used : Project Management: Notion, Communication: Zoom, Website Development: WordPress, Design: Figma, Analytics: Google Analytics..

Definition and execution of CRM strategy for improved customer engagement. Advanced audience segmentation and management of personalized campaigns (emails, SMS, push notifications). Automation of CRM workflows (onboarding, nurturing, re- engagement) with optimization through A/B testing. KPI analysis and optimization of omnichannel CRM campaigns, increasing participant engagement by 15%. Coordination with marketing and sales teams for a customer- centric omnichannel approach.

SEO optimization of product pages (+10% conversions). Performance analysis and strategic recommendations to increase brand visibility. Support for advertising campaigns (+12% ROI) and management of product compliance. Optimization of product listings on Seller Central, increasing conversions by 10%. Brand performance analysis and provision of strategic recommendations to improve visibility. Management of product compliance, reducing quality issues. Assistance in advertising campaigns, increasing ROI by 12%.

Operational and strategic management of digital marketing (+20% engagement). Workflow automation and A/B testing to improve conversions (+15%). Regular website content updates and administrative management to ensure consistency and site performance.

Manage and enhance customer satisfaction by resolving issues promptly and effectively across multiple channels. Build strong customer relationships through proactive engagement, driving loyalty and retention. Lead and mentor a customer service team, optimizing performance through coaching and data-driven feedback. Implement process improvements to streamline customer service operations, increasing efficiency and customer experience. Analyze customer feedback and service metrics to provide insights, support product improvements, and reduce churn.