
Jonas García
Managing Director / EMEA Business Operations
Salary / Daily rate
London, UK
Freelance, open to permanent contract
Languages
About me
Intro
Managing Director with 10+ years driving FMCG/retail market expansion (EMEA) and M&A execution across international markets. Expert in scaling brands from startup to acquisition, including LSA Innovation Award winner launch. Specialized in go-to-market strategy, commercial optimization, and value creation for brands and investors. Based in London and Paris
Work experience
Managing Director
La Colomba UK Ltd.
Mar 2023 - Present
3 years 8 months
London, UK
La Colomba UK Ltd. supports FMCG and retail businesses with market expansion, commercial strategy, and operational optimisation. We specialise in pre- and post-M&A go-to-market execution and international scaling, helping brands and investors unlock growth and maximise value. Our clients include top-tier consulting firms, financial institutions, retail and FMCG businesses among others.
International and Procurement Consultant
All About Food Ltd
Nov 2023 - Oct 2024
1 year
London, Manchester (UK)
Skills: Account Management · Fast-Moving Consumer Goods (FMCG) · Operational Strategy · International Relations · Strategic Thinking · Retail Sales · Operations · Procurement · Commercial Negotiation · Presentations · Sales Planning · International Sales · Business Growth Strategies · Business Acumen · Strategy · Key Performance Indicators · Commercial Account Management · Sales Leadership · Sales Strategy · Pricing Strategy · Market Analysis · Critical Thinking · Decision-Making · Revenue Management · Category Management · Value Creation · Consumer Packaged Goods (CPG) · Supply Chain Management · Cross-functional Team Leadership · Strategic Sourcing · Fast-Moving Consumer Goods (FMCG) Sales · Business Operations · Analytical Skills · Strategic Planning · Problem Solving
Head of Sales UK
Poilâne
Mar 2023 - Oct 2023
8 months
London, UK
Skills: P&L Management · Account Management · Fast-Moving Consumer Goods (FMCG) · Operational Strategy · Retail Sales · Operations · Procurement · Commercial Negotiation · Sales Planning · Business Growth Strategies · Business Acumen · Relationship Building · Strategy · Key Performance Indicators · Commercial Account Management · Sales Leadership · Sales Strategy · Pricing Strategy · Decision-Making · Revenue Management · Category Management · Commercial Planning · Consumer Packaged Goods (CPG) · Supply Chain Management · Cross-functional Team Leadership · Team Leadership · Strategic Sourcing · Fast-Moving Consumer Goods (FMCG) Sales · Business Operations · Strategic Planning · Problem Solving
Head of Global Business Development
Yofix Probiotics Ltd.
Dec 2021 - Dec 2022
1 year 1 month
London, UK
Skills: P&L Management · Account Management · Fast-Moving Consumer Goods (FMCG) · Operational Strategy · International Relations · Retail Sales · Operations · Commercial Negotiation · Sales Planning · International Sales · Business Growth Strategies · Business Acumen · Relationship Building · Strategy · Key Performance Indicators · Commercial Account Management · Sales Leadership · Sales Strategy · Pricing Strategy · Decision-Making · Revenue Management · Category Management · Commercial Planning · Consumer Packaged Goods (CPG) · Board Level · Customer Acquisition · Supply Chain Management · Cross-functional Team Leadership · Team Leadership · Strategic Sourcing · Fast-Moving Consumer Goods (FMCG) Sales · Business Operations · Analytical Skills · Strategic Planning
International Sales Manager
itsu [grocery]
Aug 2019 - Dec 2021
2 years 5 months
London, UK
Skills: P&L Management · Account Management · Fast-Moving Consumer Goods (FMCG) · International Relations · Retail Sales · Operations · Commercial Negotiation · Sales Planning · International Sales · Business Growth Strategies · Business Acumen · Relationship Building · Strategy · Commercial Account Management · Sales Strategy · Pricing Strategy · Decision-Making · Revenue Management · Commercial Planning · Consumer Packaged Goods (CPG) · Customer Acquisition · Supply Chain Management · Cross-functional Team Leadership · Team Leadership · Fast-Moving Consumer Goods (FMCG) Sales · Business Operations · Strategic Planning
EU Business Development Manager
WOW Food & Drinks Ltd
Aug 2018 - Jul 2019
1 year
London, UK
Acquired by Raylex Brands (July 2019).
Founding Partner
Bemos
Jul 2017 - Aug 2018
1 year 2 months
Tel Aviv-Yafo, Israel
Skills: Presentations · Business Acumen · Strategy · Commercial Account Management · Pricing Strategy · Market Analysis · Revenue Management · Analytical Skills
Guest Lecturer
KEDGE Business School
Sep 2017 - Dec 2017
4 months
Marseille, France
Marketing and Entrepreneurship IBBA program - International Marketing (FR/EN).
National Account Manager
Coldpress Foods Ltd
Feb 2016 - Oct 2017
1 year 9 months
Marseille, France
In charge of the launch of Coldpress in France. LSA innovation award 2016.
National Sales Manager
MULEBAR (official since 2016)
Sep 2015 - Jan 2016
5 months
Marseille Area, France
Acquired by Groupe GNG (2015) and relaunched by Greg and Denis, from Marseille. 1% for the planet.
Sports Industry - Freelance projects and Internships
Various Companies
Jan 2012 - Jan 2015
3 years 1 month
France and UK
Gap Year - Coldpress Foods Ltd (London, UK) : Sales Executive OOH - Internship (Gap Year) - MuleBar (Salisbury, UK) : Business Developer FR/CH - Internship (Gap Year) - Mavic - Amer Sports (Annecy, FR) : Sales Assistant - Internship (Gap Year) - Fitness Challenges Magazine (Aix-en-Pce, FR) : Marketing Assistant - Summer Internship Bachelor's degree - Draft Sports Consulting (Marseille, FR) : Sole Trader - Decathlon (Aubagne, FR) : Sales Person running department - Student job - Groupe GNG (Aix-en-Pce, FR) : Sales representative - Summer Internship - Triathl'Aix (Aix-en-Pce, FR) : Partnerships, Events and Marketing - Internship
Education
INSEAD
SAPF
2021 - 2021
1 month
KEDGE Business School
Master of Science (MSc)
2015 - 2017
2 years 1 month
Aix-Marseille University
Master's degree
2014 - 2015
1 year 1 month
Aix-Marseille University
Bachelor's degree
2011 - 2014
3 years 1 month
Lycée Paul Cézanne Aix-en-Provence
Baccalauréat
2009 - 2011
1 year 11 months
Ohr Somayach
Mechina