Jonas Krepelka
Data & E-commerce | Analytics, Shopify & Growth
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Consultant indépendant Data & E-commerce Analytics avec 5+ ans d’expérience en tracking, CRO, data visualization et stratégie data. J’aide les marques e-commerce, les sites Shopify et les équipes marketing à fiabiliser leur tracking, mieux mesurer leurs performances et transformer leurs données en leviers de croissance. Je gère également ma propre activité e-commerce, Atmo Sportswear, ce qui me donne une vision concrète des enjeux : acquisition, attribution, ROAS, Shopify, Meta Ads, Search etc.
Expérience de travail
Freelance Data Consultant
sept. 2023 - Présent
3 ans 2 mois
Paris, France
Elevate | Agence Data & Technologies Marketing
déc. 2020 - août 2023
2 ans 9 mois
Paris, France
Senior Data Consultant
janv. 2023 - août 2023
8 mois
Paris, France
I. Data and Strategy Consulting : Leveraged data and digital assets as a business driver • Use cases : Data governance, GDPR compliance audit etc. • Experiences : SKEMA Business School, Alma (Fintech) etc. II. Data Collection & Architecture Collected, unified, structured and visualized reliable marketing, analytics and other data • Use cases : Analytics, Datawarehouse & Datalakes data utilization, Dataviz creation etc. • Experiences : Siplec (Leclerc), Kaufman & Broad (Real estate) etc. • Tools : Google Tag Manager, Google Analytics, Piano Analytics, Amplitude, Mixpanel, Looker Studio (formerly Data Studio), Qlik, Tableau, PowerBI etc. III. Customer experience Leveraged data and technologies to deliver unique customer experiences • Use cases : UX analysis, AB testing & personalization, CRM & Marketing automation etc. • Experiences : Cardif.fr & MonDemain (BNP Paribas Group) etc. • Tools : Content Square, AB Tasty, Hotjar, Optimize, Kameleoon etc. IV. Media Performance Enhanced media performance through the use of marketing technologies • Use cases : Mix-media modeling, Attribution / Contribution analysis, Segmentation, Scoring etc. • Experiences : Autodistribution (Car pieces & equipment) • Tools : Google Analytics, Piano Analytics etc. V. Social Listening & Analytics Listened to the voice of the customer where expressed • Use cases ; Competitive intelligence, Listening, Influencers, E-Reputation, Reporting & Analysis • Experiences : Martel (Pernod Ricard) • Tools : Trustpilot, Radarly, Ekomi etc. VI. Others : Account management : • Managed the commercial relationship with 2 customers involving a yearly budget of 50K+ Recruitment : • Elaborated 5 use cases to assess applicants • Interviewed over 40 candidates from junior level to manager level Formation & methodology : • Created & designed 10+ formations (soft and hard skills) • Provided 50+ onboarding courses • Shared expertise and experience to Hetic students (Business & Tech School)
Confirmed Data Consultant
janv. 2022 - janv. 2023
1 an 1 mois
Paris, France
Data Marketing Consultant
déc. 2020 - janv. 2022
1 an 2 mois
Paris, France
Data Consultant
Artefact
févr. 2020 - août 2020
7 mois
Paris, France
Travel industry : • Optimized Data Governance through the elaboration of actionable processes and best practices implementation allowing the company to improve its marketing strategy and increasing its ROAS by 12% • Participated in the development of a Data Viz tool using Tableau to monitor Data Quality • Refined Data assets (Google Analytics, Google Ads, AB Tasty etc.) by setting naming conventions and creating clear and activable documentation enabling the fim to cut its variable costs by 23% Insurance industry : • Recommended a disjointed reorganization to facilitate the successful data driven approach • Co-created a Data Viz tool using PowerBI to track insightful and transversal KPIs Business development : • Developed and pitched 4 business proposals • Introduced a potential customer with a 80k € budget
Consultant
The American Colony Hotel
mai 2018 - août 2018
4 mois
Jerusalem Area, Israel
• Implemented & tracked procedures to standardize operations in 3 departments of the establishment by digitalizing data to generate insights • Managed to reduce supplying order costs that generated a 5% by implementing waste reduction policy • Conceived training workshops and coached 40 staff members at various levels
Group Student Business Consulting Project
Buffalo Grill
nov. 2017 - mars 2018
5 mois
Lausanne Area, Switzerland
• Evaluated new F&B market in-depth, amplified a strategic market evaluation framework to assess market potential in Germany, foreign entry feasibility, diversification and minimize potential market entry risks • Developed organization and planning skills to respect Company’s deadlines and project management ability
Sales Trainee
Nestlé
juil. 2017 - août 2017
2 mois
Téhéran, Iran
• Improved sales skills for future employment opportunities while executing in-field merchandising to more than 100 customers • Developed real life case study through team collaboration and displayed it to executives
Merchant Intern
DFS Group Limited
août 2016 - mars 2017
8 mois
Hong-Kong, Hong Kong
• Studied product sale reports from more than 20 outlets in 3 continents, interpreted and enhanced the assortment of products to match growth planning • Assisted managers on corporate strategic projects concerning potential openings
Assitant Manager and Marketing assistant
Le Café des Stagiaires
août 2014 - janv. 2015
6 mois
Shanghai, Chine
• Performed daily stock control and order • Elaborated and created Cocktails • Developed and promoted through social media
Formation
Universidad de 'San Andrés'
Master's degree - Exchange program, Business & Technology
2019 - 2019
1 mois
• Exchange program in Spanish: Agile Marketing, Mobile Marketing, Pricing and Smart Cities
IE Business School
Master's degree, Management and Digital Business
2018 - 2019
1 an 1 mois
Résultat : GPA: 3.51
• Specialization in Digital Business: Digital Strategy, Technology forecasting, Big Data, Coding and UX
EHL
Bachelor of Science HES-SO, Gestion de complexes hôteliers
2014 - 2018
4 ans 1 mois
Résultat : GPA: 4.85/6
• Advanced Electives in Merger & Acquisitions, Hospitality Luxury Brand Management and Cross-Cultural Management
Collège Stanislas
Baccalauréat, Économique et Sociale
2010 - 2013
3 ans 1 mois
Résultat : Mention Bien
Licences et certifications
Partner Certification: Contentsquare Fundamentals
Délivré le : mai 2022
Google Ads Search Certification
Délivré le : nov. 2020