Jonathan belkadi

J’accompagne les entreprises – de la TPE aux grands groupes – dans le lancement, la structuration et le développement de leur marque. Mon objectif : bâtir des stratégies marketing robustes, différenciantes et durables, qui allient vision stratégique et mise en œuvre opérationnelle pour générer de la croissance réelle et mesurable. Formation : enseignant Marketing auprès des étudiants en Master, accompagnement des collaborateurs

Enseignement Marketing couvrant 5 domaines : - Marketing 360 - Brand et publicité - Retail Marketing - Digital Marketing - Communication et médias Accompagnement de plusieurs établissements, plus de 500h / an

Key mission: design and deploy Marketing, Communication and eCommerce strategies. Brand and Corporate levels. Within the Marketing department. > Management of the Brand Communication eCommerce division, 20 employees including 5 team leaders. Budget > 5M€ Management of 5 major activities : 1. Brand Content 2. eCommerce 3. Communication and media 4. PR and Influence 5. Social Media and activations Key success : . Redefinition of the global brand platform . Launch of the new brand territory "very inspired concept store" (April 2021) . eCommerce redesign (2022) . Reshaping the brand architecture Deco, Lifestyle and kids Brand TV campaign in 2021 and 2022 with 5 brand movies

Key mission: to manage Digital activities in close collaboration with the Director of the company Pietra brewery Group 1 / Strategies - Actively participate in the construction of the Marketing 2020 plan - Build the new brand platform to harmonize Brand Comm' deployment - Build Digital Strategy (including Social) to achieve Business and Marketing Goals 2 / Marketing and Communication - Pilot the media campaigns "Digital first" (> 70% media budget) - Deploy Social Media content directly - Pilot and orchestrate the various partners (independent experts, agencies, ...), digital communication projects to extend the brand's footprint and reach targets (redesign of the brand's main website with E- shop, animation of Social Media accounts, SEO, SEA ...) - Manage the daily communication budget (AO, Quotation, billing, budget monitoring) to ensure compliance with the annual budget framework including planned operations and activation opportunities - Participate directly in the execution of the events and production of "live content" 3 / Brand Content - Build in direct collaboration with the founder and the creative experts, a complete brand platform, including the key concepts of reference of the company - Deploy all content to feed the brand's various communication channels, mainly Digital and Social Media, by collaborating closely with the company's creative experts partners (independent photographers, opinion leaders) , agencies) and guarantee the respect of the graphic charter of the brand

World tour travel - 22 countries

=> Lead the car network Marketing and Communication program for SKODA (140 dealerships) 1 / Account Director SKODA - Participate in strategic reflections of improvement and development of agency and brand activities - Manage customer and inter-agency relationship on a daily basis - Consolidate, analyze and report key activities carried out in the SKODA network - Prioritize actions according to issues - Participate in budget thinking (staffing plan, Marketing activities) - Collaborate with all expertises of the agency dedicated to SKODA 2 / Marketing and Communication - Build, propose and validate together the Marketing and Communication plans of the SKODA France network (2017 S2 plans and 2018 plans) - Prepare and deploy the strategic launches produced within the network (example: launch KAROQ) - Orchestrate the implementation of local communication actions with media experts and Marketing coaches - Deploy all marketing initiatives for the network (example: Google My Business) - Produce and deploy tools and supports for headquarters and network - Share all information from headquarters to the network with the help of marketing coaches - Monitor and analyze the results of the actions 3 / Management - Directly manage the "agency" SKODA France team composed of 2 people (Traffic Manager + Digital Account Manager) - To manage and support in a daily way the team of 5 Network Marketing Coaches (activities, specific requests, local communication plans and other actions ...) - Prepare and facilitate team meetings (points to date, Marketing and business review, mid-year and annual points) - Federate, motivate and encourage the team to encourage motivation and initiative - Establish goals and roadmaps (individual, team)

Key mission => Manage on-line communication plans, marketing influence and CRM for sports and fashion BUs 1 / Strategy - Participate in the development of the new "digital" division within the Marketing and Communication department - Participate in strategic thinking and budget - Study with the help of an agency The Reebok Brand footprint on Internet 2 / Marketing and Digital Communication - Briefer and deploy digital communication plans by achieving the Marketing and Business objectives - Animate RS in close collaboration with CM and the agency (validation of social roll out, content creation, reactive actions, e-influence, Reebok blog) - Analyze the results of the communication actions - Pilot the deployment of initiatives with our partners (Spartan Race, La Parisienne, Fitness show) - Budget management 3 / Influence and e-Influence (RP)  - Animate PR with media (editorial release, show room ...) - Prepare and launch press releases for the brand (product launch, partnership announcement and sponsors ...) - Recruit and animate a BDD influencers to co-create content and activate innovative devices - Increase the Reebok brand footprint on RS by activating influencers and sports partners for the brand (Brand Content, activations, partnerships ...) 4 / CRM - Propose and deploy all CRM activations to recruit 150,000 new leads in 2016 (web partnerships, lead generation recruitment plan, various marketing activations) - Analyze the results of the actions 5 / Brand Content - Participate in strategic thinking (budget, type of content, partners ...) - Accompany the entire process of content creation until delivery (writing of the brief and storytelling, timeline, budget, management of trips / returns ...) with external and internal partners - Performance monitoring

Key mission => Manage the 360 communication plans for the "Brand" and "Sports" BUs in France 1 / Strategy - Participate in strategic thinking and annual budgeting plan to adapt and transform a strategic vision into reality for the market - Propose and activate local media partnerships (Vice, Running International, Zippy Pass ...) 2 / Marketing and Communication 360 ° - Propose and deploy communication plans by achieving the Marketing and Business objectives - Manage SM roll-out in close collaboration with the CM and the agency (social roll out, content creation, reactive actions, e-influence, Reebok blog) - Analyze the results of the communication actions - Pilot the deployment of initiatives with our partners (Spartan Race, La Parisienne, Fitness show) - Prepare and share communication plans to sales and marketing teams - Budget management 3 / Intersport Partnership x Reebok x LesMills - Driving the global partnership between ITS and Reebok at France level by adapting strategic recommendations to the French market - Propose a seasonal Marketing 360 action plan to animate the partnership (Objectives, KPIs, Budgets, recruitment plan, communication plan, marketing activations, Brand Content, promotional offer) - ITS: participate in the recruitment of participating stores with Sales teams (> 200 on average) to promote the DN / DV and Marketing budget (> 1.5M per year) - LesMills: collaborate with France teams to involve partner gyms and promote strong partnerships at the local level with POS 4 / Brand Content - Participate in strategic thinking (budget, type of content, partners ...) - Support the whole content creation process up to delivery (briefing and storytelling, timeline, budget, management of trips and returns ...) - Performance analysis

Enseignant vacataire en Marketing Majeure Marketing du Sport - Master I Cours : la publicité 360 online et offline

=> Boost the sell-out for the Decathlon account (Key Account) and the East and North French areas 1 / Strategy - Participate in strategic thinking on behalf of and budget trade-offs - Propose new sell-out leverages adapted to each account to achieve the objectives Marketing and business - Analyze and share analyzes with sales teams and product managers 2 / Marketing and Sell-Out  - Analyze sell-out performance and define Marketing actions to generate sales within Decathlon stores and East and North regions  - Create, produce and deploy marketing and communication tools in the stores concerned  - Develop Marketing and Sales pitches for Sales teams and Marketing coaches - Analyze the results of the actions and propose recommendations to improve the initiatives - Manage allocated budgets - Regular reporting 3 / Brand Content - Create, propose and produce all communication elements in and out of store (POS, Kakemonos, 4 * 3 display ...) - Collaborate with the legal teams to draft and validate all the conditions of the marketing activations (contests, CGV, specific offers) 4 / Management - Managing transversally the activities of the 4 Marketing coaches in the East and North - Prepare and present Marketing updates and a summary of the activity of the coaches to the Managers (Area Manager) - Promote initiative by helping coaches on a daily basis (tools, logistics, sales support, analysis ...)

Key mission => Boost sell-out performances in a regional scope 1 / Strategy - Participate in strategic thinking for the "Win the Shopper" departments to ensure the deployment of the OSON (Offensive Sell-Out) project in France for adidas and Reebok brands - Propose new sell-out leverages adapted to achieve the objectives Marketing and business - Analyze and share recommandations with Sales teams 2 / Marketing, Communication and Sell-Out - Analyze areas sell-out performance and define actions to generate sales in the South West and West regions - Create, produce and deploy marketing and communication tools in stores - Develop Marketing and Sales pitches for Sales teams and Marketing coaches - Analyze the results of the actions and propose recommendations to improve initiatives - Directly execute events with adidas and Reebok athletes - Directly train marketing coaches or point providers - Manage local partnerships with clubs, artists and independents (product testing, store events ...) - Manage budgets allocated for each area - Regular reporting 3 / Brand Content - Create, propose and produce all communication elements in and out of store (POS, Kakemonos, 4 * 3 display ...) - Collaborate with the legal teams to draft and validate all the conditions of the marketing activations (contests, CGV, specific offers) 4 / Management - Managing transversally activities of the 2 Marketing coaches in Toulouse and Bordeaux - Prepare and present Marketing updates and a summary of the activity of the coaches to the Managers (Area Manager) - Promote initiative by helping coaches on a daily basis (tools, logistics, sales support, analysis ...)

=> Deploy Trade Marketing plan in store and activate customer database 1-year internship in the Trade Marketing and CRM department 1 / Trade Marketing - Prepare and deploy the Trade Marketing plan to the distribution network to highligts Marketing initiatives and products in stores (ILV, POP, videos ...) - Negotiate prices directly with suppliers in accordance with the allocated Trade Marketing budget - Follow all the logistics of the creation until the delivery of the elements in store in the respect of the required timing 2 / CRM - Animate the BDD customers to build loyalty and convert purchase (drive to web and drive to store) by participating in the creation of content for the various channels (SMS, emailing, mailing) - Participate in the conquest of new customers (PRM) to increase the BDD customers (affiliation devices mainly)

In apprenticeship contract for two years on a 40/60% school / shop >> Assist in the daily management of commercial activities and marketing (Merchandising, Trade Marketing, sales, stock management, accounting)