Jonathan Froidefond

– Helping brands build & scale Performance Marketing systems, from strategy to hands-on execution. – Clients: Louis Vuitton, RIMOWA, 24S, Branded (Essor), Leo Bizdev

– Leading Paid Search strategy and budget management Worldwide (Americas, China, EMEA, Japan, Korea, South Asia, North Asia) to reach E-commerce revenue target – Leading Paid Search key projects to enhance campaigns efficiency (tracking, 1P data, product feed enhancement) – Leading the construction of a Paid Search Dashboard (Power BI / BigQuery) with multiple data sources for Central & Local teams – Supporting Local teams (+15 people) and developing their Paid Search skills

– Responsible for driving Ecom revenue growth on rimowa.com through Performance Marketing across all key regions : Americas, EMEA, Japan, APAC – Leading a 4-person team responsible for maximizing performance on all acquisition channels – Leading strategic projects on Ecom & Acquisition (server-side tracking, GA4 settings and training, CRM data and Offline conversions management)

– Defining SEA, Affiliate & Programmatic strategy and coordinating efforts of media agencies to maximize revenue & ROAS across all key regions (Americas, EMEA, Japan, APAC) – Conducting advanced projects to scale performance (campaign structure, tracking audits, product feed optimization, incremental tests, SEA/SEO synergy)

– Conducting an audit and providing recommendations on SEA accounts and Shopping product feeds to enhance performance (Revenue, ROAS) – Implementing recommendations to improve campaigns efficiency (Performance Max structure, Ad Customizer, Scripts)

Branded is a leading FBA Aggregator that upgrades and transforms Amazon businesses into global brands in the USA – Building and implementing Amazon DSP & PPC strategies that delivered incremental revenue and scaled major brands (Fullstar, Puracy, Key Nutrients, Viking Revolution) – Achievements : 2 frameworks built had strong impact on generating new customers and increasing repurchase rate on major brands (measured on Seller Central & Amazon Marketing Cloud)