Jonathan Lumbroso

Some references VC & Startups: Photoroom, Adidas, H company, Veesion, Checkout, Process out, Fairmat, Payplug, Puvot app, Figures, Mooncard, Gaya Bike, Lixo, Prismic, BPI, Morning, Cheerz, Softfluent, Tiktok, Microsoft, Content Square, 360capital, Coinhouse, Japhy, France Digitale, Algolia, Evaneos, Worldia, Dathena, Octoly, Skeepers, Pixee Medical, Sonio, Startup Flow, KMTX, Jus Mundi, Wakeo, Fydem, Birdee, Inovexus ... Most startups typically invest in earnest in marketing one or two years late for two specific reasons. First, a CMO represents a big expense and has a mid-term ROI, and companies are reluctant to make that investment so early on. Second, recruiting for tech teams and sales teams seems to always be the highest priority, at detriment to other equally strategic endeavors. ------------------------------------------ WHY IS IT ESSENTIAL TO TAKE CARE OF MARKETING RIGHT AFTER YOUR FUNDRAISING? For Growth issues …      - To set yourself a part from competitors by building a strong brand, remain consistently visible in the market, and position your products and services in the right manner. - To educate the market on your company, your team, your investors, your culture. - To learn, identify and predict what markets you should be present in. - To recruit the best talent, the right CMO, the best clients and partners. To set the stage for the next CMO … - To structure CMO role. - To recruit the right person forward. - To frame marketing cost. - To learn, identify and predict what markets you should be present in. - To generate quick-wins. ------------------------------------------ OUR PRODUCTS: The Minimum Viable Marketing: MVM is geared for companies looking to accelerate  their marketing footprint for the first time The Part-time CMO: The right way to succeed during your CMO search, your transition phase or your pivot ------------------------------------------ WHO WE ARE: Our team consists of experts in marketing with a wide knowledge in tech and startups. Over the last few years, our experts support the long-term success of outstanding European digital & technology entrepreneurs, through their marketing practices. Let’s see what iytro can do for you: www.iytro.io

► Brand Management ▪ PR ▪ Sponsoring ▪ Partnership ▪ Events ▪ Content ► Portfolio Management ▪ Community engagement ▪ Ressources ▪ Events (Dedicated workshops, meet-up, mentoring …) ▪ Sharing experiences ▪ Collaborative work ▪ Tools ► Startups Support ▪ Marketing Strategy ▪ Marketing Ops ▪ Networking ► Process & Tools ▪ CRM ▪ Dealflow management

Sold in 2017

► Responsable des opérations et de la stratégie digitale de la marque : ▪ Gestion de projets : Sites, Applications, Applicatifs, Digitalisation des process ▪ Trafic Management : SEM, Emailings, Newsletters, Display, Vidéos, Motion Design … ▪ Social Management : Community Management, Social Listening, Content Management … ▪ Garant de la charte digitale : Graphique, Editoriale, Comportementale ▪ Innovation ► Responsable de l’agence digitale Nexton, spécialisée dans l’exploitation et la mise en œuvre de stratégies digitale. ▪ Commercialisation de l’offre et développement du portefeuille client ▪ Accompagnement organisationnelle et aide à la transformation digitale ▪ Mise en place de stratégies de communications digitales et de fidélisations ▪ Gestion et coordination des ressources opérationnelles (production de contenus) ▪ Pilotage des réponses aux appels d’offres : animation et coordination des équipes, définition de la stratégie et des budgets

- Réflexion sur la segmentation et réalisation de ciblage suite à différentes analyses comportementales des inscrits TF1 - Optimisation, création, envoi d’eMailing du groupe TF1 - Réflexions sur les différentes problématiques CRM : bases de données, formulaires d’Inscription, parcours client, fidélisation via divers médias …