Jonathan Verheyden

Key Responsibilities: • End-to-End Campaign Management: Led the planning, execution, and performance analysis of credit insurance campaigns (ASRD, ATCC), ensuring seamless coordination from concept to launch. • Targeted Marketing Strategies: Developed and implemented commercial strategies to enhance BNP Paribas Fortis’ positioning in the professional banking and insurance markets. • Cross-Channel Coordination: Managed homepage banners, created digital and print marketing materials, and ensured brand consistency across all customer touchpoints. • Stakeholder & Project Management: Acted as the central point of contact between product teams, communication departments, and external agencies, aligning objectives and deliverables. • Performance Monitoring & Optimization: Tracked campaign KPIs, conducted data-driven analysis, and optimized marketing actions for improved engagement and ROI. 🚀 Impact: Strengthened BNP Paribas Fortis’ presence in the professional segment by designing and executing strategic, data-driven marketing campaigns that improved customer acquisition and engagement.

Bridging the gap between banking and digital innovation, I played a pivotal role in BNP Paribas Fortis’ strategy to support entrepreneurs in their digital transformation. • Developed customer-centric digital journeys to guide business clients in their digitalization, optimizing their engagement with BNP’s banking and non-banking solutions. • Led the revamp of the Digital Maturity Assessment, ensuring an intuitive and effective tool for clients navigating their digital shift. • Orchestrated cross-channel marketing campaigns, aligning digital assets, physical materials, and direct client communications to reinforce BNP’s positioning as a digital-first bank. • Equipped sales teams & advisors with impactful commercial materials, tailored messaging, and structured onboarding to enhance client interactions. • Built strategic partnerships to integrate third-party digital solutions into BNP’s service ecosystem, strengthening the bank’s value proposition for entrepreneurs. • Acted as a thought leader on digital transformation, ensuring BNP Paribas Fortis remained at the forefront of digital banking innovation for SMEs and entrepreneurs. 🚀 Results: Successfully reinforced BNP Paribas Fortis’ image as a digital-first bank for entrepreneurs, creating structured pathways for businesses to adopt modern digital tools while enhancing advisor-client relationships.

Driving strategic marketing initiatives to strengthen BNP Paribas Fortis’ insurance offerings through digital transformation and ATL campaigns. • Orchestrated a major ATL campaign, ensuring seamless execution across TV, radio, digital (social & SEA), and print media to reinforce BNP’s insurance positioning. • Led the Pop-up Insurance project, introducing a dynamic, customer-focused insurance solution aimed at increasing product adoption and awareness. • Optimized campaign performance through in-depth analytics, leveraging insights to enhance future marketing strategies. • Implemented Agile methodologies as a Scrum Master, enhancing project efficiency and cross-functional collaboration. • Drove stakeholder engagement, managing relationships between creative teams, internal departments, and external partners to align marketing efforts with BNP’s growth objectives. 🚀 Results: Delivered a high-impact campaign that successfully boosted BNP Paribas Fortis’ insurance visibility, strengthening its competitive positioning in the market.

Empowering BNP’s connection with entrepreneurs through data-driven communication and marketing strategies. • Developed and executed multi-channel marketing campaigns, integrating ATL, BTL, and digital strategies to reach the entrepreneur segment effectively. • Crafted compelling marketing materials for BNP’s advisory teams, enhancing their ability to communicate financial solutions to business clients. • Optimized customer journeys, identifying key touchpoints and refining messaging to improve engagement and conversion. • Managed stakeholder relationships, ensuring alignment between BNP’s business goals and the expectations of entrepreneurs. • Leveraged data insights to refine communication strategies, measuring campaign success and continuously improving outreach efforts. 🚀 Results: Increased BNP’s visibility among entrepreneurs, reinforcing its role as a trusted banking partner through enhanced targeted communication and strategic marketing execution.