Jorina Steenput
CRM | Content | Web Development
Salary / Daily rate
Brussels, Belgium
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
All-round digital marketing professional with 6+ years of experience across web content, CRM, and customer communication. I work at the intersection of content, customer experience, and digital platforms, focusing on creating clear, structured, and effective communication across web and CRM channels.I have experience writing and editing web content in CMS environments (Shopify, Drupal, WordPress), building CRM and lifecycle campaigns, and ensuring consistency in messaging across touchpoints. I'm comfortable translating complex information into user-friendly content while applying SEO, UX, and data insights to improve performance and clarity. My approach is both analytical and creative, with a strong focus on collaboration, continuous improvement, and aligning content with user needs and business goals.
Work experience
Digital Marketing Manager
FANTAIL
Feb 2025 - Present
1 year 9 months
Brussels, Belgium
– Launched a fully redesigned multilingual Shopify website, improving UX and conversion paths. – Grew the Klaviyo database by 150% through optimized capture, segmentation and automation. – Built and improved full-funnel email flows (welcome, abandon cart, post-purchase), boosting retention and revenue. – Optimized digital marketing performance through data-driven A/B testing and refined targeting. – Enhanced brand consistency with improved email design, messaging and multi-language content management. – Strengthened cross-team collaboration and streamlined content updates for smoother execution.
CRM & Web Development
BeCode.org
Jan 2024 - Dec 2024
1 year
Brussels, Belgium
Marketing Content & CRM Manager
Deliveroo
May 2019 - Sep 2023
4 years 5 months
Brussels, Belgium
– CRM management - strategy, A/B testing, data analysis, lead generation – Multilingual Copywriting & Translation - Dutch, English, and French – Social media Management – Asset Creation & Campaign Management – Strategic Planning & Implementation – Stakeholder Coordination & Growth Achievement – Leadership & Team Management – PR & Influencer Marketing Management
Deliveroo
Sep 2017 - Apr 2019
1 year 8 months
Brussels, Belgium
Marketing Content Associate Benelux
Feb 2018 - Apr 2019
1 year 3 months
Brussels, Belgium
– Multilingual Copywriting & Translation – Asset Creation & Campaign Execution – Social Media community management – CRM & Social Media calendar planning and execution – PR & Influencer Marketing Collaboration
Marketing Content Associate
Sep 2017 - Feb 2018
6 months
Brussels, Belgium
Digital Communication Specialist
ZN Consulting
Mar 2017 - Jun 2017
4 months
Brussels, Belgium
– Community management for the #DiscoverEU Interrail contest, EPP Group – Manage ZN's Facebook account and ensure assets are being created & executed in a timely fashion
Internship (French)
Flag Models
Jan 2016 - Mar 2016
3 months
Brussels, Belgium
– Prospecting new clients – Organizing castings and test shoots – follow-up of on-going project – Monitoring of the operational and strategic objectives of the agency – Scouting and interviewing new models – Social media: Facebook and Instagram
Education
Erasmus University College
Bachelor's Degree