Joséphine Sand

🚀 Successfully launched in 2023 a new training program and format aimed at rapidly upskilling individuals in Tech: • Achieved enrollment of 60 students; • Generated €100K in revenue; • Achieved a NPS score of +50. 🎯 Defined the Product Positioning for the new training programs to effectively align with market demands: • Determined the unique value proposition, including target audience, product features, and pedagogical support; • Developed the business plan, outlining the primary costs for both launching and maintaining the product over the long term. 💎 Built and managed the Product Team, composed of a Product Manager and a Product Designer to design the learning platform and deliver an optimal user experience for the students in collaboration with the Tech Team; • Recruited the team in November 2022; • Launched the MVP in March 2023; • Initiated the first paid cohort in June 2023. 📣 Led the Go-to-Market Strategy to launch the first course, "Power BI" - available across France & soon in Germany: • Developed go-to-market plans, including product launch, pricing strategy, and communication plans; • Created compelling messaging and content for marketing materials, and students communications; • Provided sales team with the tools, training, and support they need to effectively sell the product. 🎓 Defined the two-year Learning Strategy of Wild Code School, for the 4 tech fields, including Web Development, Data & AI, Infra & Cybersecurity, and UX Design: • Conducted market analysis to understand customer needs, market trends, and competitive landscape; • Created "Career Paths" in collaboration with Teaching teams, composed of a 5-month beginner bootcamp and a 1-year apprenticeship specialization; • Coordinated the production of marketing assets, sales pitches, and internal trainings.

🤝 Manage the Branding & Marketing Team (5 people) • Built comprehensive reports on marketing and sales performance: from website traffic to application sign-ups, and presented it to the CEO and the CRO every week; • Close collaboration with the sales team to drive growth and meet sales objectives, ensuring qualified leads to maximize conversion rates to contract signing; • Coordinated with local teams and agencies to execute marketing initiatives in Germany, Belgium, Spain, and Portugal. ✍️ Global SEO Website Optimization • Led website optimization efforts: : audit, action plan development, and implementation across 5 countries to enhance search engine rankings; • Achieved top 3 rankings for key transactional keywords; • Developed a relevant and long-term blog strategy.

🚀 Lead Generation • Implemented webinar strategy across various platforms, with an average of +50 attendees per webinar ; • Launched a free prep course consisting of 10 hours of content to explore the Tech field, resulting in +10,000 registrations per year ; • Established and launched the Summer School, offering 1 month of free content in August, garnering +2,000 registrations in 1 month. 💬 Social Media & Paid Campaigns • Managed social media accounts: Instagram, Facebook, YouTube, LinkedIn ; • Set up paid acquisition campaigns (SEM & social ads), including strategy definition and campaign setup: targeting, copywriting, design, and optimization ; • Conducted weekly optimization of CPL and ROI analysis.

📣 Marketing Campaigns • Managed marketing campaigns: landing pages, blog articles, email marketing, events, and social media • Defined lead segmentation and built customer journeys • Created monthly and weekly reports using HubSpot 🌍 Local Marketing across our +20 European campuses • Established global marketing campaigns • Provided briefs to teams for local activation • Developed reporting to monitor global performance 🤖 Campaign Automation • Configured nurturing campaigns via HubSpot to facilitate the progression of our leads toward course sign-ups • Automated event organization and management using Zapier.