Joshua Migisha

– Facilitate Agile discovery workshops, sprint planning, and refinement sessions to define business goals and user-centric solutions. – Elicit and document epics, features, and user stories with INVEST-compliant criteria using Jira and Confluence. – Apply MoSCoW prioritisation in collaboration with Product Owners to manage the product backlog and sprint scope. – Produce and maintain AS-IS / TO-BE journey maps, use case diagrams, and process flows using Miro and Lucid chart. – Write and own use cases, functional requirements, and non-functional specifications to guide development and test alignment. – Collaborate with UI/UX Designers to review wireframes and prototypes, ensuring alignment to user needs and accessibility standards (WCAG). – Partner with QA to draft UAT test scripts, facilitate test execution, and manage defect triage and revalidation. – Conduct backlog grooming sessions and manage refinement cadence to support delivery velocity and team clarity. – Support Agile ceremonies including stand-ups, sprint reviews, retrospectives, and showcase demos. – Monitor sprint metrics (velocity, cycle time) and drive continuous improvement across team workflows. – Prepare business cases for new features and platform enhancements, including benefits realisation metrics and stakeholder impact. – Ensure alignment to GDPR, eCommerce compliance, and platform accessibility across customer-facing features. – Drive stakeholder alignment across Marketing, Sales, Tech, and Operations via playback sessions and delivery reporting. – Delivered a redesigned eCommerce checkout journey, reducing abandonment and increasing conversion by 30% within 2 sprints. – Authored 40+ Agile user stories to support phased rollout of a new personalised homepage experience. – Reduced sprint spillover by 55% through structured backlog refinement and clearer acceptance criteria. – Introduced a daily product insights dashboard using Power BI, improving team visibility on bounce rate and funnel KPIs. – Supported MVP launch of a new product recommendation engine projected to generate £180k uplift in annual online sales.

– Facilitated stakeholder workshops and interviews to elicit requirements from Sales, Marketing, Finance, and Customer Success teams. – Conducted AS-IS analysis of fragmented data processes and customer engagement workflows. – Designed TO-BE CRM-enabled processes, mapping improvements to lead qualification, conversion, and customer segmentation. – Produced full suite of BA documentation including Business Case, BRDs, Use Cases, and Functional Specifications. – Authored detailed field mapping documents and supported data migration planning in collaboration with IT and CRM vendors. – Created wireframes and screen mock-ups to guide configuration and ensure user-centred design. – Managed requirements traceability, change control logs, and maintained project artefacts in SharePoint. – Led UAT preparation including test case creation, walkthroughs with SMEs, and defect triage. – Delivered training materials, user manuals, and onboarding packs to enable knowledge transfer and BAU transition. – Aligned all project deliverables with data protection (GDPR), marketing consent, and information security requirements. – Successfully delivered a CRM MVP within 12 weeks, increasing lead-to-conversion speed by 40%. – Reduced admin overhead by 25% through automated workflows and templated email journeys. – Improved data segmentation accuracy by 35%, enabling better targeting for sales and retention campaigns. – Supported measurable increase in email engagement rates post-implementation through cleaner CRM data and automated sequences.

– Conducted frontline discovery to capture staff and customer feedback on Smartshop and self-checkout systems. – Mapped AS-IS digital journey for in-store services and identified usability or performance gaps. – Proposed TO-BE improvements to digital workflows including QR check-ins, e-receipts, and promotion redemption. – Supported pilot rollout of new self-service kiosks and provided feedback to product teams. – Tracked incident and error logs to support root cause analysis of system failures and misreads. – Created weekly insights reports summarising top issues, feature usage, and improvement opportunities. – Developed SOPs and quick-reference guides for staff use of in-store digital tools. – Facilitated training sessions for new team members on Smartshop usage and troubleshooting steps. – Partnered with digital enablement leads to track success metrics including usage rates and completion speed. – Collaborated with IT support to escalate and track resolution of recurring system issues. – Participated in Agile stand-ups with HQ product teams to prioritise store-level fixes and enhancement feedback. – Contributed to testing scenarios and customer journey walkthroughs during feature rollouts. – Contributed to a 22% uplift in Smartshop adoption in local stores through staff enablement and customer guidance. – Reduced customer service escalations related to self-checkout by 18% through targeted training and SOP updates. – Supported successful rollout of new e-receipt feature, with over 10,000 digital receipts issued within the first month.