Joy Bissette
Creative Analyst | Ads Specialist
Salary / Daily rate
Sohar, Oman
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
Creative Analyst & Ads Specialist with 3+ years managing multi-platform campaigns across TikTok, META, Google, and Amazon ads. Proven expertise in A/B testing, performance optimization, and cross-functional collaboration to exceed KPIs. I deliver data-driven creative strategies that boost CTR and ROI for maximum campaign impact.
Work experience
Social media manager
Orzax Corporate Group
Mar 2024 - Present
2 years 8 months
Paris, France
Definition of a specific communication strategy for social networks; Animation and interaction with different communities (customers, fans, followers, Internet users, etc.) ; Management of transversal projects with the different departments of the company (Marketing, Commercial, Legal, IT, etc.) ; Construction and follow-up of a line and an editorial schedule; Management of crisis or "bad buzz" situations; Analysis and optimization of actions carried out using web analytics tools (Google Analytics, Hootsuite, etc.). UGC management and influence Tiktok ads, Pinterest ads, Facebook ads, Instagram ads, Google ads, Snapchat ads, Amazon ads
3 Goats
Sep 2022 - Present
4 years 2 months
Paris, France
Performance Creative Analyst
Sep 2023 - Present
3 years 2 months
Paris, France
Main tasks: - Collaborating with cross-functional teams to develop and execute data-infused creative campaigns. - Utilizing analytics and A/B testing to optimize ad performance and exceed KPIs. - Designing visually appealing digital assets, from display ads to captivating social media content. - Conducting extensive market research to uncover audience insights and emerging trends. - Innovating creative strategies to boost click-through rates (CTR) and conversion rates. - Continuously monitoring and reporting on campaign performance, driving data-backed refinements for maximum ROI. - Tiktok ads, Pinterest ads, Facebook ads, Instagram ads, Google ads, Snapchat ads, Amazon ads
Paid media account manager
Sep 2022 - Present
4 years 2 months
Île-de-France, France · On-site
Main tasks: - Email management through Klaviyo (acquisition, loyalty, retargeting) - Copywriting - Landing page creation - Newsletter writing - Semantic management of websites and digital advertisements: content, blog, ad copy - Social media management: posts, monitoring, and optimization - Creating graphic materials with the creative team - Generating reports - Tiktok ads, Pinterest ads, META ads (Facebook ads, Instagram ads), Google ads, Snapchat ads, Amazon ads
Community Specialist
TIKLIT Beauté
Dec 2021 - Mar 2022
4 months
Paris, France
Internship at Tiklit Beauté: Responsibilities: - Managing the Facebook and Instagram pages. - Website management. - Creating graphic materials. - Organizing booths at events. Budget Management / Invoicing / Timelines / Sales Terms: - Assisting in budget tracking and adapting work to pre-defined client budgets. - Ensuring adherence to timelines. - Customer-oriented marketing. - Implementing general sales terms. - Creating legal documents. - Providing qualitative and quantitative reporting.
Community Manager
MakéDomFreelance
Nov 2020 - Jul 2021
9 months
Sénégal · Remote
Communications Officer at Makédom: Communication Manager: - Creation of the Facebook page - Creation of the Instagram page - Creation of the Twitter page - Managing the Facebook and Instagram pages - Website management - Designing internal posters - Creating flyers, business cards, and graphic documents
Communications Officer
Kotao
Aug 2020 - Dec 2020
5 months
Dakar, Senegal
Internship at Kotao Coffee: Communication Manager: - Managing the Facebook and Instagram pages. - Creating internal posters. - Designing flyers, business cards, and graphic materials. - Organizing booths at events. - Planning and executing events. Project Management: - Contributing to schedule establishment and resource management: team booking, workload distribution, defining and monitoring timelines, team briefings, supervising work progress, project reporting to the project manager/client if applicable. - Ensuring the compliance and validation of all completed and delivered work to the client (functional testing of the project). Budget Management / Invoicing / Timelines: - Assisting in preparing quotations, monitoring budgets, adapting work to pre-defined client budgets. - Adhering to timelines. - Customer-oriented marketing. - Creating and formatting recommendations. - Writing functional specifications. Client Relationship: - Ensuring client satisfaction and communication.
Administrative Assistant
Crédit Mutuel
Sep 2019 - Mar 2020
7 months
lyon 7 · On-site
Skills: Minutieux · Travail d’équipe · Efficacité organisationnelle · Travail collaboratif · Communication stratégique · Gestion du temps
Airport Ground Handler
Groupe 3S - Alyzia
Nov 2016 - Oct 2018
2 years
13700 Marignane, France
Skills: Amadeus GDS · Minutieux · Altea · Travail d’équipe · Efficacité organisationnelle · Travail collaboratif · Gestion de la relation client (CRM) · Gestion du temps
Education
INSEEC MSc
Luxury Brand Management (en)
2022 - 2024
1 year 11 months
Enaco Excellence
Bachelor Marketing Digital
2021 - 2022
1 year 1 month
Enaco Excellence
BTS Communication et Marketing
2019 - 2021
1 year 11 months
Camas formation
Travel and Ground Handling Agent
2016 - 2016
3 months