Joya Haddad

Consulting for multinationals, government and start-up entities. Expertise - Business : Management of up to 12FTE (Remote, Hybrid & In-Person), Agile (Engagement Manager & Scrum certified), Change Management, Business Analysis, Innovation Strategy Technology : CRM (Salesforce certified), Web & Mobile (UI/U, e-commerce), QA Marketing : Digital Marketing Strategy, Creative Direction, Content Strategy (Web & Social Media), Content Creation (Social Media, TV & Radio, Midjourney, Adobe FireFly)

• Certified TV News Reporter & Anchor through MTV Academy, with hands-on experience appearing as a dynamic guest on live TV shows, honing on-air presence and storytelling skills.

• Produced high-quality photo content for an IHG Hotels campaign, enhancing the brand’s visual storytelling and marketing impact. • Led creative development and execution of visual campaigns that highlighted IHG Hotels’ unique experiences and offerings. • Created engaging photo and video materials to showcase hotel amenities, guest experiences, and seasonal promotions, tailored to attract and resonate with target audiences. • Analyzed social media metrics and guest feedback to optimize content strategy, driving higher engagement and brand loyalty.

• Managed a multicultural team of 12 FTEs (onshore, nearshore, freelancers, and partners) with a “one team” spirit to deliver an MVP, fostering unity, motivation, and collaboration. • Established the Scrum ecosystem and initial onboarding strategy; handled end-to-end backlog management and acted as the primary contact during the hypercare phase. • Managed risks and crises, developed action plans, and oversaw reporting, retroplanning, KPI tracking, budget forecasting, leave management, and backup plans. • Drafted contracts and handled staffing. • Drove strategic innovation through hands-on leadership in R&D.

• Spearheaded three impactful marketing campaigns showcasing Armani's latest beauty collections: the Armani Summer Look, Les Nouveautés Armani, and Armani Lip Power, in collaboration with Sephora. • Produced engaging photo and video content featuring Armani's summer makeup essentials, effectively highlighting the latest trends, techniques, and product application tips to resonate with the target audience. • Leveraged social media analytics to monitor video performance metrics and collect audience feedback, enabling iterative optimization of content strategy and campaign messaging for enhanced engagement and effectiveness.

• Crafted captivating imagery and compelling video content to showcase Lancôme's marketing campaigns, featuring products such as Teint Idole Ultra Wear Foundation, All Over Concealer, and Absolu Rouge Intimatte. • Edited videos and managed the execution of each campaign from inception to completion, ensuring high-quality and engaging content aligned with Lancôme's brand image and objectives. • Utilized data-driven insights to monitor key performance metrics, including engagement rates, reach, and conversions, enabling informed decisions and the refinement of future collaboration strategies with Lancôme for maximum impact and effectiveness.

• Curated a visually captivating aesthetic for YSL Libre content, ensuring alignment with the brand's image and values. • Selected poses to accentuate the features of YSL Libre perfume, emphasizing its elegance, luxury, and versatility, while incorporating personal style and authenticity. • Provided behind-the-scenes glimpses into event experiences and backstage moments, offering candid insights and personal reflections on interactions with YSL. • Monitored key performance metrics including engagement rates, reach, and sentiment analysis to evaluate the impact of content and guide future collaboration strategies with YSL. • Leveraged my role as a micro-influencer and visual storyteller to enhance the presence of YSL Libre at influencer marketing events, inspiring audience engagement and fostering connections within the beauty community.

• Served as the host and interviewer at a high-level corporate finance event, facilitating discussions with industry leaders and ensuring a dynamic and engaging experience for the audience.

• Created original influencer marketing content that embodies the spirit of femPower, showcasing Viktor&Rolf Flower Bomb in innovative and authentic ways. • Brainstormed creative campaign ideas and executed video editing using FinalCutPro, ensuring content alignment with brand messaging and objectives. • Conducted copyrighting to protect intellectual property rights and maintain content authenticity. • Tracked and analyzed campaign performance metrics such as engagement rates, reach, and sentiment analysis, providing valuable insights to measure the impact of efforts and inform future strategies for Viktor&Rolf Flower Bomb marketing campaigns.