Juan Estupinan
Product Design Lead | Building with AI
Salary / Daily rate
Paris, France
Mobility: San Francisco, Japan, ...
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Product Design Lead with 15+ years of experience helping teams ship digital products. Today I design and build with AI, working directly in the codebase from product thinking to launch. Previously, I spent 5 years as Head of Mobile at Condé Nast, taught mobile design at Gobelins in Paris, and co-founded Wigoo, a platform for building mobile apps.
Work experience
Product Design Lead
Focus wave
Sep 2017 - Present
9 years 2 months
Paris Area, France
Independent product design consultant, shipping digital products for teams across FinTech, Media, Healthcare, SaaS, and more. Now designing and building directly in the codebase with AI. ⬥ Built JuanOS, a personal operating system: an AI agent drives the interface, opens apps, and narrates case studies on demand (juanos.focuswave.io) ⬥ Designed and built mobile apps, web platforms, and e-commerce experiences for B2B and B2C clients across multiple industries ⬥ Defined product strategies, facilitated workshops, and aligned stakeholders on product vision and direction ⬥ Built scalable design systems and mentored teams on design and product craft Key Deliverables: AI Product Development · Design Systems · Product Strategy · Interactive Prototypes · Front-End Development · AI Agents Skills: Product Design · Design Leadership · AI Product Development · Agentic Development · User Experience (UX) · Front-End Development · Design Systems
Condé Nast France
Sep 2012 - Oct 2017
5 years 2 months
Paris, France
Head of Mobile
Jan 2014 - Oct 2017
3 years 10 months
Paris, France
As Head of Mobile, led the shift from print to mobile at Condé Nast, redefining how iconic magazines (Vogue, GQ, Vanity Fair...) were consumed and creating new revenue streams from global audiences. ⬥ Built and managed a team of 10+ designers and engineers ⬥ Released 20+ iOS/Android apps, reaching global audiences ⬥ Pioneered mobile-native magazine experiences optimized for touch-based consumption ⬥ Developed proprietary publishing technology later adopted across 11 countries ⬥ Defined product vision, roadmaps, and design quality standards Key Deliverables: Design Systems · Design Operations · iOS & Android Patterns · Roadmap Planning · Cross-functional Team Management Skills: Design Leadership · Product Management · Design Systems · Design Operations · iOS & Android Design · Roadmap Planning
Head of Tablet Technology
Sep 2012 - Jan 2014
1 year 5 months
Paris, France
Built foundational digital publishing capabilities at Condé Nast, transforming print magazines into interactive tablet experiences for luxury brands. ⬥ Led the release of tablet apps for major brands (Vogue, GQ, Vanity Fair, Glamour, AD...) ⬥ Implemented Adobe DPS technology and trained content teams to produce interactive digital magazines ⬥ Restructured traditional print workflows around digital publishing requirements ⬥ Identified Adobe DPS limitations and developed business case for proprietary platform, leading to my promotion to Head of Mobile Key Deliverables: Digital Strategy · User Experience Design · Team Training · Technology Assessment · Stakeholder Workshops Skills: Digital Strategy · Product Strategy · Team Leadership · User Experience (UX) · Design Leadership
UX & Mobile Design Teacher
GOBELINS, l'école de l'image
Dec 2009 - Oct 2017
7 years 11 months
Paris, France
Taught UX and Product Design at Gobelins in Paris through courses and workshops. ⬥ Delivered courses on UX, UI, and product design fundamentals with focus on mobile interaction patterns ⬥ Guided students through practical workshops designing and prototyping mobile apps end-to-end ⬥ Introduced professional workflows and mentored students on career development and industry transition Key Deliverables: Workshop Facilitation · Interactive Prototypes · Design Operations · Team Mentorship · Wireframing Skills: User Experience (UX) · Product Design · Design Leadership · Teaching · Workshop Facilitation · Team Mentorship
Technology & Product Consultant
Condé Nast International
Jan 2014 - May 2015
1 year 5 months
London, UK
Oversaw scaling of Condé Nast France's digital publishing technology into a global platform. ⬥ Scaled technology into global platform with unified CMS and customizable mobile framework ⬥ Enabled 11 markets in Europe, Asia, and Latin America to launch digital editions ⬥ Led an international product team through complex multi-market deployment Key Deliverables: Product Strategy · Platform Architecture · Cross-functional Team Management · Stakeholder Alignment · Roadmap Planning Skills: Product Management · Design Leadership · Product Strategy · Roadmap Planning · Cross-functional Collaboration · Stakeholder Management
Co-Founder
Wigoo.com
Oct 2010 - Oct 2012
2 years 1 month
Paris, France
Co-founded a startup helping publishers build native mobile apps for iOS and Android without code, pioneering an early no-code platform. ⬥ Built wigoo.com as cloud-based digital publishing platform enabling users to create mobile apps using drag-and-drop components (videos, sounds, galleries, social feeds) ⬥ Defined product strategy and R&D roadmap, leading design and technical teams from concept to launch ⬥ Operated dual business model as both SaaS platform and mobile design agency creating custom apps for B2B clients Key Deliverables: Product Vision · Roadmap Planning · User Interviews · Competitive Analysis · SaaS Design Patterns Skills: Entrepreneurship · Product Design · Product Strategy · User Interviews · Roadmap Planning · Web Development
Product Designer & Mobile Strategy Consultant
Pyramyd NTCV
Sep 2008 - Oct 2012
4 years 2 months
Paris, France
Started career as Product Designer in 2008 when App Store launched, evolving into Mobile Strategy Consultant during the mobile revolution era. ⬥ Consulted for major French media companies including Le Monde, Lagardère, Prisma Presse, Condé Nast, and Mondadori on mobile-first transformation strategies ⬥ First in France to produce mobile apps using Adobe DPS as beta tester ⬥ Led end-to-end mobile app product cycles from concept to market launch ⬥ Organized training workshops for executives and content producers, accelerating mobile adoption across traditional publishing industry Key Deliverables: User Experience Design · Workshop Facilitation · Wireframing · Usability Testing · Mobile App Design Patterns Skills: User Experience (UX) · Product Design · Wireframing · Usability Testing · Workshop Facilitation
Education
GOBELINS Paris
Bachelor of multimedia, Product Design & Web Development
This intensive design and technology program shaped my approach to innovation and strategic thinking. Learning directly from industry experts through a work-study format, I developed the unique combination of design skills and technical capabilities that enable me to successfully anticipate and navigate technology transitions, including today's AI transformation.
Université Paris 8
Bachelor of Arts, Film & Interactive Media
My passion for visual and interactive storytelling led me to specialize in film, digital post-production, and design. I developed the creative thinking, interaction design, and storytelling skills that became the foundation of my user-centered approach to product design. This background in narrative and visual communication continues to influence how I craft digital experiences that truly resonate with users.