Julia Ammor

A creative life outdoors. For outdoor, sport and fashion brands. NGOs and eco-conscious companies that aim to act and create for positive environmental or/and social impact. Your partner in responsible 360 marketing communication. Services: strategic planning, concepting and creative production, project management, PR/medias, ecom and events.

At Baked Indonesia, I led the brand’s marketing and creative strategy, shaping it into one of Bali’s most recognized café concepts. My role focused on: Brand Strategy & Positioning – Developed a strong brand identity and premium positioning in Bali’s competitive hospitality scene. Marketing & Growth – Managed digital marketing, PR, influencer collaborations, and strategic partnerships to increase visibility and engagement. Creative Direction – Oversaw content production, visual storytelling, and in-store aesthetics to align with the brand’s identity. Team Building & Leadership – Built and led the marketing and creative team, fostering a dynamic and results-driven environment. Expansion & Business Development – Contributed to launching new locations, refining guest experiences, and driving business growth. Community & Culture – Built a loyal customer base through authentic storytelling, curated events, and brand engagement. This experience strengthened my expertise in brand building, digital strategy, and creative marketing within the hospitality and F&B industry.

Travelling and volunteering across Argentina, Uruguay, Brazil, Colombia and Costa Rica.

SS22 Women / Lifestyle Basketball / Sustainability categories Leading strategically 360 adidas Originals brand campaigns for Foot Locker EU. Planning and execution consumer activities across all channels touch points (all media, retail, ecom, events, PR). Brand creative concept development and campaign production with third party agencies (creative, photography and film, music recording, events, digital, retail...). Main campaigns FW19 /// Chile OG and Chile 20 "UNheard", Pharrell "This is her time", Kanye West "Yeezy" Main campaigns SS20 /// Beyonce "Ivy Park", Chile 20 "Cities made to create.", Lifestyle Basketball "Profi" Main campaigns FW20 /// ZX, Chile Main campaigns SS21 /// Sustainable Stan Smith, Forum Lifestyle Basketball

Global media and digital brand lead for EU and APAC regions. Supporting strategic thinking on digital planning with Leadership team and Marketing/Media teams on a market and regional level. Global ecom strategy with key focus on digital pure players Amazon, Alibaba, eBay with Digital Sales team on regional and global level. Go to market strategy for international markets development (Israel, Balkans, Nigeria, Indonesia) to maximize ecom businesses and brand digital presence.

Digital strategy and creative content production on cross category campaigns for Nike.com / Social / Apps / Emails. Main Campaigns: Olympics Summer 16' / Gear Up Fall 16' / Black Friday Fall 16' / Gifting Fall 16' / Winter Essentials 17' / Spring Essentials 17' / Summer Essentials 17'

Products and content creation. Digital production projects : Philips, Ubisoft, Red Nose Day USA, KLM Mobile production projects : Google, Björn Borg, KPN Display Advertising projects : Google, Mc Donalds, NPL VFX and Interactive Film production projects : Wrangler New Business Europe with a key focus on French market

Project management for integrated campaigns Multi brands and Film Producer for Coca Cola WW Accounts : Coca-Cola worldwide, Bacardi, Red Cross, Europcar, Nicoventures, Rainett New Business for Geometry Global with the President of Ogilvy Paris

Digital strategy development (retail POS and e-commerce) within the Client Services team, websites and applications design on the following digital touch points : web, tablet, mobile Content creation, Coordination and digital localisation, Organization of filming, production and post production Project : Hypnôse Palette, Complexion Finder, Artliner 24H, Skincare routine diagnosis

Consulting mission in collaboration with INSEEC Paris Business School

Project management of luxury/corporate accounts. Recommendation, planning and execution of those events in partnership with the event Director of the agency. Support Digital team on digital campaign creations for luxury and cosmetic brands. Event Accounts : LBO France, Credit Suisse, Drouot Montaigne, Lucien Barrière Group, l’ENA Digital Accounts : L’Oréal, Château Latour, Nina Ricci

School project in partnership with West Georgia University