Julia Dimian

I help companies becoming more resilient and robust with specific missions related to sustainability (from awareness workshops to consulting about the transformation of their business models), marketing (from strategy to implementation, from brand to demand generation) or management (hiring and coaching a new or existing team). I collaborate with innovative companies that improve the environmental and/or social impact to meet the need for a profound transformation of our societies and economies.

Facilitation of in-person and online workshops about climate change to all types of audiences : students, citizens, corporate executives The Climate Fresk is a serious game about climate change, based on collective intelligence and creativity. Whether you’re completely new to the topic or quite savvy, you can play the Climate Fresk : based on IPCC reports and data your will learn about the causes and consequences of climate change.

I am currently contributing to various projects at the French association Convention des Entreprises pour le Climat (Convention of Corporations for the Climate), which aims to promote the shift towards a regenerative economy. - Lead a 10-month transformation program for C-level professionals in the Finance and Insurance sector - Mentor teams deploying projects internationally (Pacific, Belgium, Switzerland, UK...)

In charge of leading the marketing function and help the company preparing for series B round of funding : • Coordinate new narrative, product positioning and launch it internally and externally • Refresh branding guidelines to stand out in the market • Set up the product marketing function • Revisit GTM strategy to move upmarket and launch Account-Based- Marketing programs with Sales Development reps

Recently promoted to lead Marketing Campaigns to the HR audience for both Talentsoft and Payroll solutions by the Cegid Group for France, DACH, Nordics, Benelux and Canada. Before that I was Growth and Digital Marketing Director for Talentsoft. Leading a team of marketing experts (web managers, marketing operation specialists, program managers) to deliver an excellent digital experience in coherence with Talentsoft DNA and company growth goals in the competitive SaaS HR market. • Launch of Core HR offer to IT and HR audience with award-winning campaign 'HR Grumbles', generating 930 leads and 74 opportunities • Launch of new corporate website in order to convey new brand position, increase engagement, grow lead generation and support customer experience initiatives • Responsible for marketing technology infrastructure: Marketo, Drift, Bynder, integration with Salesforce... • Set up global acquisition campaign structure and implement social media activities: Adwords, Linkedin, Twitter... • Second the CMO with strategic planning, forecasting, reporting and budget management

Fueling Oracle's transformation to the Cloud with data-driven demand generation programs across the EMEA region. • Own FY19 sales and contact intelligence plan, define which vendors to renew and which new ones to onboard • Coordinate the definition of 30 Personas to be used across the Oracle product portfolio in EMEA for data acquisition, segmentation and go-to-market strategy • Pilot predictive analytics outbound programs for Field Sales, Inside Sales and Sales Development based on Fit, Intent and Engagement modelling; objective to x2-x5 conversion rate to opportunity

I coached a team of Campaign Managers in charge of setting up marketing campaigns on the LinkedIn platform for major B2B and high-consideration B2C advertisers across various markets in EMEA : native advertising, ABM, email, retargeting and remarketing, display, programmatic... This team is essential in ensuring the Sales force is delivering against their revenue targets. While delivering excellent support day-to-day, this team is making a shift to a more customer-centric and consultative approach thanks to simplification of systems and processes.

Within this boutique digital agency my role was to hit a revenue target (130% attainment) and lead a team of 2 Account Managers and 2 Campaign Managers. I was dealing with the RFPs of leading CMO in e-commerce and BtoC to build their brand, scale their acquisition programs and improve their loyalty metrics. My biggest campaign was a +1M lead generation campaign for an advertiser in the leisure industry in the UK, France, Germany, Spain, Italy, Denmark and Sweden. This experience in Sales was invaluable and made me a better marketer.

This role was about full product P&L ownership from new product development, negotiation with franchises, profitability analysis, media planning, pricing and promotions to convert and retain consumers. I implemented an average of 9 market-tests (100KEUR/test) and 3 national product launches per year (marcom budget of 1.5MEUR/launch). I was also in charge of the testing plan for my Business Unit and successfully increased customer life-time value of the 600,000 subscribers with tests on message architecture, loyalty gifts, shipping charges, pricing offers.

Product Manager France and Export (Canada, Belgium, the Netherlands) for collectible products

Skills: Marketing Strategy · Lead Generation · Branding & Identity

Skills: Marketing Strategy · Lead Generation · Branding & Identity