Júlia Lins

• Campus Life Project Manager @Universidad CEU Fernando III

As an advertising professional, I planned and executed simultaneous Amazon Advertising campaigns, optimizing strategies for various market segments to maximize ad reach. I was responsible for managing over 24 accounts (both Amazon 1P and 3P), ensuring compliance with best practices and policies. Key Contributions & Achievements: Campaign Management: • Led high-quality campaigns for multiple accounts, ensuring seamless execution across Amazon 1P and 3P. • Optimized campaign performance through advanced targeting and data-driven insights. Data Analysis & Strategy Development: • Conducted advanced analysis in Amazon Seller Central, identifying improvement opportunities that led to the development of internal resources for operational efficiency. • Developed creative strategies based on Search Query Performance and industry trends, boosting campaign effectiveness. Automation & Process Optimization: • Coordinated the automation of Bids/Budgets processes to reduce management time, resulting in improved ad performance and efficiency. • Used Power BI to track key metrics, providing insights that informed strategic decision-making and improved overall campaign outcomes. Team Leadership & Cross-department Collaboration: • Led meetings with Amazon Key Accounts, providing strategic insights and preparing detailed reports to inform performance improvements. • Trained new marketing team members and cross-trained employees from other departments on Amazon Advertising, improving collaboration across teams. Situation Impact: One of my key challenges was streamlining the automation of Bids/Budgets for 24 accounts. By coordinating with both internal and external teams, we successfully reduced manual management time by 30%, leading to a significant increase in campaign efficiency and performance.

As a partner and Brand and Project Manager of Kosmor, I am proud to say that we make a difference for our clients by paying close attention to their brands and offering fully customized services from the outset. Our services range from visual brand and communication design to maintaining our clients' unique identities and competitive advantages.

Marketing and Design Specialist – Key Responsibilities With a strategic and detail-oriented approach, my role encompasses the development and execution of marketing materials to support product launches and brand positioning. This includes: Graphic Materials Development: Designing high-quality visual assets to enhance product launch campaigns and ensure impactful market entry. · New Product Development & Market Research: Actively contributing to the ideation and refinement of new products, leveraging market research insights to optimize positioning and increase market share. · Editorial Calendar Management: Overseeing content planning and execution for @CanonneTalentos, ensuring alignment with internal marketing objectives. · Presentation & Slide Design: Crafting visually compelling presentations for brand launches, enabling effective communication of key messages to stakeholders. · Sales & Marketing Collateral Creation: Producing comprehensive commercial, institutional, and marketing materials tailored to different business needs. · Financial Management: Handling payment invoices related to marketing content through the Protheus TOTVS platform, ensuring accuracy and compliance. · Retail Display Materials: Developing exhibition materials for leading telecommunications networks to maximize brand visibility and engagement. Through a combination of creativity, strategic thinking, and operational efficiency, I contribute to the success of marketing initiatives that drive brand growth and market expansion.

As a marketing professional with a strong foundation in project management, I played a pivotal role in overseeing and executing strategic marketing initiatives for Tourmed Brasil Experience (B2B) and Tourmed DMC. My responsibilities encompassed a broad spectrum of activities, from campaign management to content curation and brand identity development. Marketing Campaigns & Strategy: • Led marketing initiatives for Tourmed Brasil Experience (B2B), ensuring alignment with business objectives. • Developed and implemented targeted email marketing campaigns, increasing engagement and conversion rates. Social Media & Content Management: • Managed social media platforms for Tourmed Brasil Experience and Tourmed DMC, curating high-quality content to enhance brand visibility. • Oversaw digital content strategy for the entire Tourmed Group, including TBE, TDMC, and Pousada Villa do Sol, ensuring a cohesive brand message. Visual Identity & Design: • Spearheaded the creation of the visual identity for Tourmed Brasil Experience, establishing a consistent and recognizable brand presence. • Designed marketing materials, e-books, and informational products to support sales and promotional efforts. • Developed professional presentations for brand representatives, facilitating high-impact business communication. • Ensured that all marketing collateral aligned with the company’s brand strategy and market positioning. Project Management: One of the most significant challenges was redefining Tourmed Brasil Experience’s brand identity. This involved: • Coordinating multiple teams (design, content, and digital marketing) to ensure smooth execution. • Establishing a clear roadmap for visual identity development, including brand guidelines and digital assets. • Implementing agile workflows to optimize content production and campaign execution. This experience strengthened my ability to manage complex projects and deliver high-quality marketing assets under tight deadlines.

In 2020, I founded Solare Design to create an inspiring and welcoming home office environment. Within a year, the company achieved nationwide sales through its website, initially offering creative stationery. We later expanded to include well-being products and complementary merchandise. However, after valuable learning experiences and recognizing the need for restructuring to support growth, we made the decision to permanently cease operations to focus on finalizing external processes.