Julia Reis Martins

At Wave.ai, we believe everyone should be able to ride the life they want, whatever happens. To help one billion people get professionally coached, we have created the only coaching platform that provides executive-level coaching at a price, everyone can afford over time. With a unique technology that brings out the best of human intelligence, data and AI. Wave has been acquired by Alan in June 2024. 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀: 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝘁𝗼 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 • Managed customer relationships at each steps of the program: onboarding, coaching program rollout, offboarding, delivering coaching to >700 clients in 2.5 years • Delivered daily interactions to help clients achieve their objectives and drive product adoption, reaching 4,7/5 client satisfaction and average NPS of 7 • Continuously refined team organizational processes and leveraged AI to reduce response time, enabling >50 clients handled weekly and >3000 client interactions in total • Delivered monthly feedback to contextualize clients progress and conducted monthly business reviews to ensure clients satisfaction • Monitored at-risk clients through weekly reports, defining and executing actions to maintain account health and reduce churn • Deployed re-engagement strategies and tailored messaging to activate non-engaged clients. • Created an internal FAQ library with >100 scripts for common customer questions, to be used by the team • Gathered product feedback from clients for the Product and Tech teams to drive platform continuous improvement • Represented the team internally and led live coaching sessions for Product and Tech teams, showcasing real client use to improve the interface and drive efficiency • Onboarded, trained and mentored junior team members

Âme Buissonnière is reinventing parfum usage via perfumed bracelets. Our olfactory bracelets are imagined as scented walks to tie on the wrist. Follow us on Instagram @ame.buissonniere and discover our bracelets. 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀: Supporting the launch of the brand through: • Content creation • Social networks management (IG, FB), marketing campaigns management (Ulule) • Merchandising • Product development

• Managed a portfolio of 6 small-sized enterprise clients, delivering communication and marketing missions • Provided clients trainings on digital marketing notions and social networks usage • Managed 3 social networks for clients on long-term: editorial planning creation and content creation (IG, FB) • Managed FB marketing campaigns and 1 Ulule campaign • Delivered website audits, strategy and content creation for websites optimization

• Responsible for managing client relationships sequentially for the GER, BNLX, IT Nissan BUs and B2B vehicles, achieving multi-year contract renewals and upsell, driving +30% growth value in 2.5 years • Led clients and clients partners onboardings & trainings on digital notions and data analytics tools • Delivered analyses on marketing and communication campaigns (online/offline) and on Nissan websites performances: through measuring, reporting and with operational and strategic recommendations in presentations  • Delivered Ad Hoc marketing/communication analyses on clients requests • Recruited, trained and mentored junior team members

Internationalization of the e-commerce activities of Petobel.de => fr, be, at • Preparation work on the new markets: market research, competitive analyses, consumers profiles studies and presentation to the team • Planning of the activities related to the internationalization and coordination of the support functions • Management of the website translation: copywriter, translation agency • Assisting support functions in specific/urgent topics such as Customer Service or PR Achievements = Launch of 3 new websites providing 15% of additional Turn-over

• Competition Analysis: update of books for annual competition and brand mappings, creation of monthly newsletters, price analysis • Sales-enhancing Tools: product news and product sheets writing • Marketing development: development of gift press for the launching of new products • Sales Analysis: monthly and quarterly analyses of results, follow-ups on performance of new products

• Marketing Studies: analysis of results from internet consumers and competitors, monthly reports and follow-ups on website usage, analysis of profile studies on potential consumers • Checks on market competition and market trends • Trade Marketing: planning and design of sales promotional leaflets, execution of special sales operations