Julia Ternon

Senior Strategist

Salary / Daily rate

Paris, France

Mobility: Marseille, London

Freelance, open to permanent contract

Can come onsite

Skills

Community ManagementCopywritingCRMUX Product DesignUI Product Design

Languages

GermanEnglish

About me

Links

Work experience

Senior Strategist

Supper Paris

Mar 2022 - Present

4 years 8 months

Paris, France

Senior Consultant

Spintank

Sep 2019 - Mar 2022

2 years 7 months

Paris Area, France

Spintank stands with those who transform society. We help them redefine their identity and role in a changing world, find the right narrative and engage with their new audiences. We help them create the experiences and digital services fueling that relationship.

Creative Strategist

Comptoirs

Oct 2017 - Sep 2019

2 years

Paris Area, France

Comptoirs is one of the largest French independent digital agency-consulting firm hybrid. Founded in 2006, it provides services to well over 100 active accounts, on all things digital - from audits to development and implementation of web solutions as well as digital strategy definition and evolution of processes and organisation. It is your digital strategy consulting one-stop-shop. As consultant, I answer to RFP and I also write commercial and strategic proposals for actual clients (Musée du Quai Branly, Converse, Hennessy, Thales, Alstom ...). I also got to work on: OPPBTP: Brand Architecture, Brand Platform, Editorial and Guidelines for all channels and target audiences. Definition of Strategic Guidelines via Design Thinking Workshops. AAVA MOBILE: Creation of the New Brand (oona by aava mobile), including naming, brand platform, identity, sales pitch and one-page website YOLOVE by LISA AZUELOS: - Creation of a digital plateform supporting the launch of YOLOVE, Lisa Azuelos’ last documentary on sexism and bullying at school. - Creation of a presentation file for the press and prospective sponsors, in order to raise funds to develop the project into a longterm pedagogic project that we helped to design. - Events production with exclusive previews and private projections for our clients and prospective sponsors. www.yolove.tv

Junior Strategic Planner

Les Gaulois

Nov 2016 - May 2017

7 months

Région de Paris, France

I worked alongside with strategic planners and account managers developing the value proposition and associated identity for the agency. As a strategic planner, I was also working for some of the key accounts of the agency but my main focus was on RFP. Main sectors: Wine and spirits, Fashion, Luxury and Consumer Goods

Project Manager

Le Bonbon

Apr 2015 - Oct 2015

7 months

London, UK

Le Bonbon is a lifestyle, arts, and musical events magazine. The concept is all about experiences and exploration, community and independent ventures, good spirit and surprises. As project manager, I was entitled to: - Managing the partnerships. - Creating and implementing solid content and federative strategies for the magazine (both print and online). - Developping the cultural section (with an emphasis on music.) - Curating, creating and managing all the in-house and public events. - Generating new business opportunities - Working alongside the community manager to develop a consistent social media strategy. - Increasing growth of likes, reach and engagement through steady and compelling, visual and written content. - Curating, managing and producing published content (images, video and writing).

Communications Assistant

Jimini's

Feb 2014 - Apr 2014

3 months

Paris, France

Start-Up in the marketing of seasoned and comestible insects, ready to be eaten. I worked for Jimini's during my master's degree at ISCOM; - Community management (assistant). - Event management and PR for the "Apéros JIMINI'S" (once a month)

Ecommerce Marketing Assistant Specialist France

Wolverine Worldwide

Sep 2013 - Jan 2014

5 months

London, UK

- Supporting the Online marketing specialist for France to help run e-Commerce and Online marketing strategies with an emphasis on the French sites (Merrell FR, Sebago FR, Cat FR) . - Support and optimisation search marketing campaigns. - Analyse of consumers' behavior. - Relationship building and Acquisition. - Online Merchandising : use of CMS to set up the brands’ websites. - Business intelligence in the international market. - Reporting.

Marketing Assistant

Wolverine World Wide

Jan 2013 - Apr 2013

4 months

Paris, 10e

- Branding - Managing the partnerships (retail stores and medias) - PR: intermediary with the agency - Assisting the Community Manager for Sebago & Caterpillar France - Launch of the Wolverine brand (french market): concepting the press releases and organizing the "Wolverine launch party" in Paris. - Strategic Planning for the trends to follow within design products and marketing approach

Assistant Communications Manager

LE MAGAZINE EVER

May 2012 - Jul 2012

3 months

Région de Paris, France

- Curation: Music & News. - Community Management; Facebook, Pinterest and Twitter accounts.

Assistant Project Manager

PETER PEN

Jan 2012 - Mar 2012

3 months

92100 Boulogne-Billancourt, France

- Business development: developing new accounts for the french market. - Project management (assistant). - Production line: creative process - execution - production and clients presentation.


Education

ESCP Business School

Master of Science (MSc), Marketing and Creativity

2016 - 2017

2 years

Main approaches : - Digital Marketing - Branding - Breakthrough Strategy - Product Management - Creative industires - Creative analytics and Problem Solving - Entrepreneurship As well as different consultancy project with Universal Music Group, McKinsey, the Big Picture Challenge in partnership with l’Oréal and l’Institut Français de la Mode.

ISCOM

Master's degree, Communications Marketing Advertising

2011 - 2015

5 years

Main approches: Artistic Culture - Digital Marketing - Strategic Planning - Writing Societal Trends - Media - Branding


Licenses & certifications

Master's degree in Marketing and Advertising

Issued: May 2025

Certified by invalid1276504

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