Julie Chartrou

Skills: Marketing multicanal · Budget Management · Publicité payante sur les réseaux sociaux

- Technical SEO for local businesses - Data Analyst - Full SEO and social media services for small businesses - Coaching small business owners to implement their own digital marketing strategy - Digital Marketing Strategist ( Social Media, SEO) Local SEO // Technical SEO // Data analysis

SEO Strategy ⦁ Lead, develop and implement a comprehensive enterprise SEO strategy with both technical and non-technical opportunities to grow our organic traffic ⦁ Ensure consistency for SEO tactics performed across Eastman ⦁ Communicates to stakeholders the opportunity for, and value of, website changes, content revisions and performance recommendations ⦁ Analyze and assess the gaps in the company SEO strategy ⦁ Ensure SEO/SEM and digital content strategy alignment ⦁ SEO Migration from SharePoint and Drupal to AEM: SEO migration effort lead, SEO migration plan creation. Migration included full URL restructure, Cookie policy strategy, Redirect map strategy. New URLs including structured data got ranked for main keywords on Page 1 a day after launch ⦁ Experience identifying key performance indicators and success metrics according to business goals. ⦁ Knowledge of technical, usability and content-related aspects of a website and their impact on search Technical SEO ⦁ Perform technical site audits, link analysis, research on issues resolution and development of strategy to resolve existing issues ⦁ Implementation of SEO Key Performance Indicators tracking strategy ⦁ Strategy development and coding of structured data to implement on the website ⦁ Development and implementation of crawl budget strategy ⦁ Development of strategy for URL structure for DXP ⦁ Development of strategy related to speed optimization and Google requirements Content SEO ⦁ Development of keyword strategy for each business and brands to help optimize content ⦁ Develop of the YouTube strategy for the company ⦁ Perform competitive analysis and content gap analysis ⦁ SEO Meta Data implementation and optimization ⦁ Meet with business stakeholders and provide guidance on content optimization ⦁ Optimization of PDF file and images ⦁ Helped brands to get several featured snippets for keywords linked to major efforts * SEM (Adwords) * Analytics (Google suite - Looker Studio, UTM tags, vanity URLs)

- Premium customer experience - Memberships - Back of house experience: Receiving new flow and replenishment / audit

- Visual team - Marketing / In charge of store signage - Shipment team: Receiving shipment / Shipment from store - Customer service

On page and off page Search Engine Optimization for different brands

SEO - On-page SEO optimization - Off-page SEO - Local Search optimization - NAP Management and Submissions Social Media - Social Media Profile Build-out and SEO optimization - Social Media Strategy - Blog article Submissions Management - Facebook, Twitter, Instagram, Google My Business, Linkedin SEM - Management of PPC campaigns on Adwords and Facebook Ads. - Google AdWords certified

• Rating of Google Ads published through Adwords • Search Quality Rater / User experience analyst

- Administrator Coordinator - Accounting - Websites design - webmaster - SEO - Marketing strategy Websites : - I designed the websites www.academiclifecoaching.com, www.essentiallifecoachtraining.com and www.johnandrewwilliams.com - I update frequently both websites related to life coach trainings. I add new material, I create class pages to allow students to have access to class material, video recordings of previous classes on Youtube, among other. - I am in charge of updating class directory, and students database. - I am in charge of websites SEO. - I created the store for the website www.academiclifecoaching.com with WooCommerce Administrator Coordinator / Accounting - After being in contact with the Enrollment manager and paying their deposit, students are in contact with me to set up their remaining payments. I send them their books, and others material that they will need for the training - I am in contact with students to make sure that they don't face any technical issues with their class page or other. - I make sure that all payments are made and set up correctly. - I created files allowing to track all incomes perceived by Academic Life Coaching - When students are graduated I send them their certificate, create their new Academic Life Coaching email address, and get their information to add them on the Academic Life Coaching website so parents can contact them to coach their teenagers. - I am in charge of book orders from www.johnandrewwilliams.com Marketing strategy - I worked on every blog posts published before the website update to improve the SEO, and be able to implement them on social media and bring more traffic to the website. - I created new pages on social media tools where Academic Life Coaching were not present yet (Pinterest, Tumblr, ...).

NTC Events coordinator Women's DTC line-up team member Premium customer experience, Specialized in NTC : Women's apparel (Training, Running, Sportswear) and Footwear. Service provided: - Bra Fittings, - Pant Hemming, - Gate Analysis. Experience working in : - Men's Training (Apparel and Footwear) including Football (NFL), - Men's Running (Apparel and Footwear), - Men's Sportswear (Apparel and Footwear), - Basketball (Apparel and Footwear), - Jordan (Apparel and Footwear), - Young Athletes (Apparel and Footwear), - Nike ID.

Public Relations Freelancer, working with different firms on different missions related to communication, public relations, event planning, among others. - Public relations / Media relations (Consulting, Press releases, database creation, newsletter management. …) - Search Quality Evaluator - Virtual assistant (E-mail management, bookkeeping, calendar/schedule management, …) - Blog management (Set-up, comments management, sponsor relationships, giveaways management, formatting posts, guest posts management, …) - Social media management (Twitter, Pinterest, Facebook, LinkedIn, …) - French tutor & translator

Only and first website about roller derby in France and in French. www.derbyfrance.com I was the founder of the website that was at first a blog. Roller Derby Made in France is now a reference website with all the informations concerning the roller derby in France: Calendar, description of drills, listing of all the French leagues, listing of all the places where roller derby practices and games can be held, among others. Social media pages related to the website: http://www.facebook.com/DerbyFrance http://twitter.com/#!/DerbyFrance http://derbyfrance.tumblr.com/ http://pinterest.com/derbyfrance/

HK Protect has been my sponsor since summer 2012. Since I was one of their main athletes, making their market grow especially toward roller derby players, they decided to let me be their USA Sales Representative. I now contact different teams and athletes so they can order mouthguards made with their own imprints. I am in charge of the sponsorship in roller derby for the brand worldwide. Any people willing to have the brand as a sponsor will get in contact with me.

Organization of sporting events for the brand HK Protect®

Fitness Assessments : - Presentation of how muscles work, how a workout can be effective, why a personal trainer can be the best option to reach your goals, to LA Fitness members - In charge of selling Personal Training package to members - Provide first wourkout with a trainer to gym members to show them how it would be with a personal trainer Administrative work - Call members to offer a fitness assessment

Responsibilities : - President and co-founder of the association I'm a girl which aims are to organize sports and cultural events for girls - Sporting Event Organization : Public relations, seek and maintain relations with sponsors, press relations, creation of communication materials (media kits, press kits, press releases, press book, ...), creation of different online materials and communication through them (websites, myspace, facebook, twitter, ...) - Administration and accounting Company Description : Events organized by the association: - Betty Jam Snow : skiing and snowboarding contest only for girls which take place in Saint Lary Soulan (Pyrenees, France) http://snow.bettyjam.fr - Betty Jam Street : skateboarding contest only for girls. http://street.bettyjam.fr “Betty Jam” has been created by Sport’s management’s students in Bayonne. Now, Cécile Lagarde and Julie Chartrou joined to create an association “I’m a girl” which will organize the next editions of Betty Jam and make it grow up. This event is registered as a feminine gathering, combining into a friendly context, competition with extra sportive activities (Moutain Rider, ski and snowboards tests, painting, …). “Betty Jam” was born thanks to a team which wishes to develop the women’s position into sliding sports, and especially in Pyrenees. Letting, through this event, girls to express freely their emergence into this men’s world. Organization created in may 2008 after the second edition of the Betty Jam Snow

Management responsibilities - Responsible of openings and closings - In charge of stocks and orders for food, wine, supplies and equipment - In charge of hiring and training new employees - Management of the current staff - Set up POS system, new item list and specials - Planning of the shifts - Accounting - Balanced budget/expenses, reduce cost and optimize everyday operating Public Relations and Marketing Manager - Organization of events - In charge of the reception of clients during the different events - Creation and update of the website - In charge of the mailing list (Creation of content and submission of it to the customers) - In charge of social media (Facebook and Twitter) - Communication about the restaurant - Creation of Marketing Tools such as banners, coupons, emailing ... - Research, develop and implement the Brand and Communication strategy. - Development of key messages for all audiences to communicate the brand identity. - Lead employees where appropriate to execute all communication activities and public relations (marketing materials distribution, client communications, etc.). - Writing of press releases, creation of marketing materials, annual reports, advertisements, and other related material. - Manage media relations, research editorial opportunities and build relationships with key industry media. - Develop and manage the communications budget. - Manage all aspects of print production, receipt and distribution. Front position - Waitress - Set up the restaurant at openings - Welcome customers - Cashier on POS system, ran Credit Card, adjust tips …. - Increased average lunch receipt through up selling - Service at the counter and at tables: Presentation of menus, orders, food and drink service - Wine suggestion regarding meal choice - Management of reservation Back position - Kitchen - Food preparation - Inventory management