Julie Ferlicot

Within the Marketing Solutions Department in the AVD service. ⊙ Project Management: Impact analysis, development of best practices, calculation of revenue generated from projects (TikTok performance dashboard, Video Monetization Optimization). Monitoring and maximizing KPIs. ⊙ AVD Expertise: Creation and updating of e-learning content. ⊙ Communication: Management and coordination of industry news in the music and social media platforms. Creation of articles for the weekly newsletter.

Within the Orange Learning entity of the Group Human Resources Department - Learning by Orange. ⊙ Organise communication, promotion and enhancement actions for Orange Learning and its communication levers (Page Builder, Plazza, Hello Learning): creation of articles, newsletters, surveys, platform discovery kits... ⊙ Platform optimisation: Redesign of the welcome page and the different sections (Online help page, Trade school page), creation of buttons, banners and pop-ups. ⊙ Facilitation of workshops: Selection of topics, collection and exchange of user feedback and proposals for improvement.

⊙ Social media management: Creation of content on social networks (Instagram, Facebook and Linkedin) and community development. ⊙ Graphic Design : Creation of the logo, creation of communication materials (media kit, case study, proposal campaign). ⊙ Web Management: Management of the website, data collection.

ABK TRADE: family-owned group with 6 leather goods brands - positioned solely on e-commerce. ⊙ Social media management : Creation of content on social networks, management of influencer collaborations. ⊙ Graphic Design : Creation of logos and banners, in charge of photo retouching as well as archives. ⊙ Web management: Management of the different websites (visuals, ergonomics, stock updates, content...) ⊙ Photography: Organisation and execution of photo shoots. ⊙ Marketing: Implementation of the communication strategy, benchmarks, market research.

QUALITAIR & SEA: Freight forwarder specialising in the chartering and organisation of transport. ⊙ Participation in the follow-up of import/export files and taking charge of activities such as freight research, transport quotations, issuing and collecting various logistic documents.

⊙ Filing, computer processing, dunning and follow-up of files.

⊙ Client Acquisition & Solution Design: Developed and structured a prospecting database of over 800 retail leads; conducted in-person consultations to assess operational needs and recommend tailored POS hardware and software configurations. ⊙ Customer Success Management: Supported client onboarding, ensuring seamless deployment and adoption of solutions; provided technical guidance throughout early-stage implementation. ⊙ Market Analysis & Strategic Benchmarking: Delivered competitor and market intelligence reports on the Malaysian POS industry; provided actionable insights to founders to inform product strategy and commercial positioning.