Julie Girard

SCOPE • Led revenue performance of a €27M+ wholesale business, defining distribution strategy and market prioritization • Owned budgeting, forecasting and OTB planning, ensuring alignment with commercial objectives • Structured and executed seasonal sales campaigns (4/year), from assortment strategy to commercial execution • Designed and deployed performance levers (assortments, pricing, trade marketing, activations, trainings) • Led and developed commercial teams (10 p.), driving performance KEY ACHIEVEMENTS • Managed and optimized performance across complex international key accounts environments • Delivered measurable business growth across strategic key accounts through targeted performance plans • Negotiated and secured high-value commercial agreements with leading international retailers (activations, payment terms, OTBs) • Executed large-scale retail visibility projects (pop-ups, branded spaces, franchises), enhancing exposure and commercial impact • Improved sell-through and profitability through data-driven assortment and stock optimization strategies • Strengthened alignment between commercial strategy, product mix and in-store execution across markets

SCOPE • Supported EMEIA leadership on strategic planning, budgeting and business steering • Built and implemented dashboards and reporting tools to improve KPI visibility and business monitoring • Contributed to commercial strategy (annual Strategic Plans) through data-driven insights and recommendations KEY ACHIEVEMENTS • Delivered performance insights to support strategic decision-making (markets, categories, networks) • Defined product mix guidelines to support sales campaigns and improve commercial alignment • Monitored top key accounts performance, identifying revenue drivers and optimization levers • Identified market trends and best-sellers to inform strategic decisions • Led a cross-functional omnichannel project during Covid, aligning digital and retail execution with brand standards

-- internal temporary mission -- SCOPE • Developed and managed wholesale accounts across department stores, pure players and multibrands • Set commercial targets and monitored performance through KPI dashboards • Managed retail operations across 10 department store corners KEY ACHIEVEMENTS • Negotiated OTBs, commercial terms and marketing activations with strategic partners • Led retail teams (20 staff), driving in-store performance • Delivered consistent execution of seasonal sales campaigns